Transcript
Making the Right Technology Investment
A hands-on guide to balancing risk and debt
2
About Me
1990’s 2000’s 2010’s
Learning Objectives
• Calculate your technology debt
• Know what questions to ask suppliers
• Understand how to make tech decisions
Market SnapshotCaterers
Trade Shows& Event Planning
Hotels
Planning Lifecycle Overview
5
ProposalInspiration
Fundraising
Site Selection
Invitation
Registration
Ticketing
List Managemen
tDesignSeating
Project Managemen
t
Time Tracking
Check-in
Auction
Experiential
Mobile
Follow-up
6
Definitions
6/25/13
DEBT
RISK
Borrowing time by avoiding technology upgrades. Comes with interest. Exposure to loss arising
from technology decisions.
7
Debt = Tradeoff * Time * P(Forgiveness)Tradeoff is the cost of not acting or providing a hackP(Forgiveness) is the probability the tradeoff won’t matter
Calculating Technology Debt
6/25/13
8
A Framework for Managing Technology Debt
6/25/13
Awareness
Understand when making “tradeoff”
decisions, that in fact, you are incurring debt.
Assessment
Calculate the “interest rate” on the debt•What will happen if we delay?•What will happen if we don’t act at all?
Action
If the interest rate is low compared to the “value”
do not proceed.
If the interest rate is high and the forgiveness
probability is low act now.
9
• Technology Readiness Levels (TRL) calculated on a 1-9 scale• 1 - conceptualization• 9 - mission proven
• The higher the TRL the lower the risk and vice versa.
• Keep in mind: As technologies mature (e.g. product aging, obsolescence, leapfrogging), risk is introduced.
A Framework for Classifying Risk
6/25/13
Technology Decisions Come Down to People
• At the end of the day… it’s all about people – Do business with people you trust.
• How do you handle Account Management?• What kind of service guarantees do you have?• How do you backup and secure data?• What is the emergency contact information?• Do you change for support or re-training?
11
The new Service Level Agreement: TrucstCenter
6/25/13
Choosing Technology for an Event
Needs Audience Budget Plan
What technology
solution matches my
event’s goals?
What technology solution will
resonate with my guests?
What is within my
client’s budget?
Figure out how all of
your technologies will sync up.
13
Contact
6/25/13
danbergerdan@socialtables.com
(917) 359-7757(877) 9-SEAT-ME
Email me if you want the deck!
top related