Transcript
DATA
MINING
1. Goal identification
Objectives of ETİ Data Mining:
Choosing Target MarketingHolding on Good CustomerWeeding out Bad Customer
2. Creating a target data set• Questionnaire is conducted to 44 women and 36 men (>18 years old)
To achieve objectives, calculations are made while studying on related questions/answers.
3. Data preprocessing Data that does not fit with the general behavior of the data
are removed.
• For example; In conducted questionnaire there are only a
few people which obese.
These people are ignored !
4. Data reduction and transformationUseful features are found and so invariant
representation is made .
5. Data Mining:classification, association, clustering teqniques are appliesd
6. Presentation and Evaluation and Taking action
Conducted QuestionnaireName-Surname:
1) Sex: Female [ ] Male [ ]
2)Educational Background: Elementary school [ ] High School [ ] University [ ]
3)Monthly income: less than 2500 [ ] more than [ ]
4) Height: [ ] cm. Kilo: [ ] kg.
5)Are you pleased with your weight? Yes [ ] No [ ]
6)What comes back to your mind, with the word of form?
7)What is the reason of your consuming form foods?
Lose Weight [ ] Health [ ] Keep in form [ ] Other [ ]
8) What is the frequency of your consuming Eti Form?
Never [ ] Once a month [ ] 2-3 times a week [ ] Everyday [ ]
9)What is the reason of your prefer Eti to other brands?
Taste[ ] Calorie [ ] Price [ ] Brand Value [ ] Other ..........
10)Choose your favorite 3 product?
POPCORN [ ]
CHOCOLATE COATED BISCUIT [ ]
MUESLI [ ]
BISCUIT with BLACK CUMIN [ ]
BLUSHED WHOLE WHEATED BREAD [ ]
SIMPLE BRAN BISCUIT [ ]
BRAN BISCUIT with AVENA [ ]
BISCUIT with GRAIN [ ]
LEMON BISCUIT [ ]
STICK CRACKER [ ]
MIXED FRUID BISCUIT [ ]
12)Why do you prefer this form products to others?
Taste [ ] Calorie [ ] Price [ ] Other ...
13)What are your expectations ...
The body mass index (BMI) is a measure of relative weight based on an individual's mass and height.
For making sensible/not estimated judgement about people Body Mass Indexes are calculated for every customer with this formul.
BMI for MALE
<20 20-24.9 25-29.9Slim Normal Too Little
Overwight
05
101520253035
4
29
106
22
7
According to the gender BMI
FEMALE MALE
<20 20-24.9 25-29.9Slim Normal Too Little
Overwight
0
10
20
30
40
5
38
14
5
13
3
According to the salaries BMI
<2500 >2500
<20 20-24.9 25-29.9Slim Normal Too Little
Overwight
05
101520253035
14 2
6
14
43
33
11
According to the Age Range BMI
>35 25-35 18-25
According to BMI, except a few exception, people are slim, normal and to little overweight.
• %68 of Women are Normal and %64 of Men are Normal.
•% 62 of well-paid people are Normal and % 67 of low paid
people are Normal.
• Over 35 years of age people are %27 more overweight than youth.
0
22
14810
1610
0
According to the Gender
FEMALE MALE
10
32
1420
6 10 6
According to the Salary
<2500 >2500
5 3 0 05
123 40
23 21
4
According to the Age Range
> 35 35 - 25 25 - 18
According to the frequency of consumption results;
• Women are consuming ETİ Form slightly more than men.
• Well-paid people are consuming more than others.
• 18-25 years old people are consuming ETİ Form more, Altough they are skinner
Lose Weight
For Health
Keep in Form
Other
68
30
0
8
15
10
3
According to the Gender
FEMALE MALE
Lose Weight
For Health Keep in Form
Other
1015
32
14
8 82
According to the Salary
<2500 >2500
Lose Weight
For Health
Keep in Form
Other
13 4
01
1013
0
12
23 23
3
According to the Age Range
> 35 35 - 25 25 - 18
According to the reasom of consumption results
• All people are consuming ETİ Form for keeping in form or for health.
Taste Calorie Price Brand Value
Other
18
10
1
15
0
21
1 2
75
According to the Gender
FEMALE MALE
Taste Calorie Price Brand Value
Other
29
93
12
510
2 0
10
0
According to the Salary
<2500 >2500
Taste Calorie Price Brand Value
Other
4 30 1 0
10
3 1
10
0
25
52
11
5
According to the Age Range
> 35 35 - 25 25 - 18
According to the reasom of Preference results
• Most of the people are consuming ETİ Form for its taste or brand value.
1.product 2.product 9.product05
101520253035404550 47
44
38
2017 15
0 0
According to the Salary
<2500
1.product 2.product 9.product0
10
20
30
40
50
5 3 3
21
1317
4145
33
According to the Age Range
>35 25-35 18-25
1.product 2.product 9.product05
10152025303540 37
342930
2724
According to the Gender
FEMALE MALE
For every kind of people, favorite product of ETİ Form are
• Popcorn
• Chocolate Coated Eti Form
• Lemon Flavored Eti Form
ANKET RİSKLİ.xlsx - Sayfa1!A1
First Selection
people who have more than 2500 Turkish Lira and, less than 35 years old are “Good Customers” for ETİ
According to the excel results:• %52.5 of the low-paid people are not consuming ETİ Form often.
• % 67 of the over 35 years old age people are not consuming ETİ Form often.
•It proves that previous “good customer “ selection.
Second Selection
9%
68%
23%
Once a Month Consumption
SLİM NORMAL
Too Little Overweight
slim14%
Normal64%
Too Little Overweight,
21%
Twice - Three Times of a Week Consumption
slim
Normal
Too Little Overweight,
75%25%
Every -Day for Female
Normal
Too Little Overweight,
FOR FEMALE
Generally, Normal Weighted women are consuming ETİ Form
78%
22%
Twice-Three Times of Week
slim normal
too little overweight
40%
30%
30%
Once a Month
slim normal
too little overweight
FOR MALE
There in not any men who consume ETİ Form everyday..
Consumed men are slim or normal weighted
AYŞEGÜL SAKALLI 100303005NASİBE DENİZ 100303027NİLÜFER TEKKOL 100303035ZEYNEP AKÇAY 100303031
Thanks For Your Attention
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