Technology Management Data Mining

DATA

MINING

1. Goal identification

Objectives of ETİ Data Mining:

Choosing Target MarketingHolding on Good CustomerWeeding out Bad Customer

2. Creating a target data set• Questionnaire is conducted to 44 women and 36 men (>18 years old)

To achieve objectives, calculations are made while studying on related questions/answers.

3. Data preprocessing Data that does not fit with the general behavior of the data

are removed.

• For example; In conducted questionnaire there are only a

few people which obese.

These people are ignored !

4. Data reduction and transformationUseful features are found and so invariant

representation is made .

5. Data Mining:classification, association, clustering teqniques are appliesd

6. Presentation and Evaluation and Taking action

Conducted QuestionnaireName-Surname:

1) Sex: Female [ ] Male [ ]

2)Educational Background: Elementary school [ ] High School [ ] University [ ]

3)Monthly income: less than 2500 [ ] more than [ ]

4) Height: [ ] cm. Kilo: [ ] kg.

5)Are you pleased with your weight? Yes [ ] No [ ]

6)What comes back to your mind, with the word of form?

7)What is the reason of your consuming form foods?

Lose Weight [ ] Health [ ] Keep in form [ ] Other [ ]

8) What is the frequency of your consuming Eti Form?

Never [ ] Once a month [ ] 2-3 times a week [ ] Everyday [ ]

9)What is the reason of your prefer Eti to other brands?

Taste[ ] Calorie [ ] Price [ ] Brand Value [ ] Other ..........

10)Choose your favorite 3 product?

POPCORN [ ]

CHOCOLATE COATED BISCUIT [ ]

MUESLI [ ]

BISCUIT with BLACK CUMIN [ ]

BLUSHED WHOLE WHEATED BREAD [ ]

SIMPLE BRAN BISCUIT [ ]

BRAN BISCUIT with AVENA [ ]

BISCUIT with GRAIN [ ]

LEMON BISCUIT [ ]

STICK CRACKER [ ]

MIXED FRUID BISCUIT [ ]

12)Why do you prefer this form products to others?

Taste [ ] Calorie [ ] Price [ ] Other ...

13)What are your expectations ...

The body mass index (BMI) is a measure of relative weight based on an individual's mass and height.

For making sensible/not estimated judgement about people Body Mass Indexes are calculated for every customer with this formul.

BMI for MALE

<20 20-24.9 25-29.9Slim Normal Too Little

Overwight

05

101520253035

4

29

106

22

7

According to the gender BMI

FEMALE MALE


Overwight

0

10

20

30

40

5

38

14

5

13

3

According to the salaries BMI

<2500 >2500


Overwight

05

101520253035

14 2

6

14

43

33

11

According to the Age Range BMI

>35 25-35 18-25

According to BMI, except a few exception, people are slim, normal and to little overweight.

• %68 of Women are Normal and %64 of Men are Normal.

•% 62 of well-paid people are Normal and % 67 of low paid

people are Normal.

• Over 35 years of age people are %27 more overweight than youth.

0

22

14810

1610

0

According to the Gender

FEMALE MALE

10

32

1420

6 10 6

According to the Salary

<2500 >2500

5 3 0 05

123 40

23 21

4

According to the Age Range

> 35 35 - 25 25 - 18

According to the frequency of consumption results;

• Women are consuming ETİ Form slightly more than men.

• Well-paid people are consuming more than others.

• 18-25 years old people are consuming ETİ Form more, Altough they are skinner

Lose Weight

For Health

Keep in Form

Other

68

30

0

8

15

10

3


FEMALE MALE

Lose Weight

For Health Keep in Form

Other

1015

32

14

8 82


<2500 >2500

Lose Weight

For Health

Keep in Form

Other

13 4

01

1013

0

12

23 23

3


> 35 35 - 25 25 - 18

According to the reasom of consumption results

• All people are consuming ETİ Form for keeping in form or for health.

Taste Calorie Price Brand Value

Other

18

10

1

15

0

21

1 2

75


FEMALE MALE


Other

29

93

12

510

2 0

10

0


<2500 >2500


Other

4 30 1 0

10

3 1

10

0

25

52

11

5


> 35 35 - 25 25 - 18

According to the reasom of Preference results

• Most of the people are consuming ETİ Form for its taste or brand value.

1.product 2.product 9.product05

101520253035404550 47

44

38

2017 15

0 0


<2500


10

20

30

40

50

5 3 3

21

1317

4145

33


>35 25-35 18-25


10152025303540 37

342930

2724


FEMALE MALE

For every kind of people, favorite product of ETİ Form are

• Popcorn

• Chocolate Coated Eti Form

• Lemon Flavored Eti Form

ANKET RİSKLİ.xlsx - Sayfa1!A1

First Selection

people who have more than 2500 Turkish Lira and, less than 35 years old are “Good Customers” for ETİ

According to the excel results:• %52.5 of the low-paid people are not consuming ETİ Form often.

• % 67 of the over 35 years old age people are not consuming ETİ Form often.

•It proves that previous “good customer “ selection.

Second Selection

9%

68%

23%

Once a Month Consumption

SLİM NORMAL

Too Little Overweight

slim14%

Normal64%

Too Little Overweight,

21%

Twice - Three Times of a Week Consumption

slim

Normal


75%25%

Every -Day for Female

Normal


FOR FEMALE

Generally, Normal Weighted women are consuming ETİ Form

78%

22%

Twice-Three Times of Week

slim normal

too little overweight

40%

30%

30%

Once a Month

slim normal

too little overweight

FOR MALE

There in not any men who consume ETİ Form everyday..

Consumed men are slim or normal weighted

AYŞEGÜL SAKALLI 100303005NASİBE DENİZ 100303027NİLÜFER TEKKOL 100303035ZEYNEP AKÇAY 100303031

Thanks For Your Attention

Technology Management Data Mining

Business

consuming et form

consuming eti form

favorite product of

word of form

form products

consuming form foods

kind of people

selection people