Technology Impact on business. Syllabus aims The Relationship between Businesses and the Technological Environment assessing the effects of technological.
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Syllabus aims• The Relationship between Businesses and the
Technological Environment
• assessing the effects of technological change• evaluating the response of businesses to
technological change.
• The impact of technological change should be considered in terms of a range of issues including:
• marketing opportunities, • the culture of the business• and the processes and systems used within the
business
What technological changes have their been?
– Intranet– Internet– Social Networking– CAD/CAM– Robotics– Handheld computers– Software packages e.g. DTP, spreadsheets,
databases etc– EPOS– Loyalty cards– Mobile technology– ????
Threats of Technology• Which businesses
have been threatened by technology?
• Books• Music• Film • Travel agents• Estate agents• Newspapers• Charities….
• Bar codes!
Viral marketing
• http://www.blogstorm.co.uk/the-top-10-viral-marketing-campaigns-of-all-time/
• So many to choose from… it has to be….
• What are the benefits of viral marketing?
Technology USP…
• Which companies generate revenue from continual updating technology?
• Software• Mobiles• TVs• MP3
• How employees are recruited
• The way that visitors and guests are looked after
• How the working space is organised
• The degree of delegation & individual responsibility
• How contracts are negotiated and agreed
• The personality and style of the sales force
• The responsiveness of communication
• The methods used for communication
• How staff call each other
How culture might be demonstrated
Can you give examples of
how technology will have changed
these areas?
Power culture
• Control radiates from the centre
• Concentrates power among a few
• Few rules and little bureaucracy
• Swift decisions are possible
• Control radiates from the centre
• Concentrates power among a few
• Few rules and little bureaucracy
• Swift decisions are possible
Role culture
• People have clearly delegated authorities within a highly defined structure
• Hierarchical bureaucracy
• Power derives from a person's position
• Little scope exists for expert power
• People have clearly delegated authorities within a highly defined structure
• Hierarchical bureaucracy
• Power derives from a person's position
• Little scope exists for expert power
PowerPower
Task culture
• Teams are formed to solve particular problems
• Power derives from expertise as long as a team requires expertise
• No single power source
• Matrix organisation
• Team may develop own objectives (a risk)
• Teams are formed to solve particular problems
• Power derives from expertise as long as a team requires expertise
• No single power source
• Matrix organisation
• Team may develop own objectives (a risk)
Functional DeptsFunctional Depts
Proj
ect T
eam
sPr
ojec
t Tea
ms
Person culture
• People believe themselves to be superior to the business
• Business full of people with similar training, background & expertise
• Common in firms of professionals – e.g. accountants & lawyers
• Power lies in each group of individuals
• People believe themselves to be superior to the business
• Business full of people with similar training, background & expertise
• Common in firms of professionals – e.g. accountants & lawyers
• Power lies in each group of individuals
• http://news.bbc.co.uk/1/hi/uk/8409337.stm
• EPOS – tills!
• http://www.youtube.com/watch?v=Vv5GQ6c_ls8
• Textile industry
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