Transcript
Team IS Possible
Lee Tik RungShaun LimTan Chun Siong
How do you want to Sell?
The Journey of IS
Premium
Brand
FACEBOOK MARKETING CAMPAIGN
Why Facebook?
Most visited site in Singapore
921,980Users between the ages of 14 and 25
FACEBOOK MARKETING CAMPAIGN
OBJECTIVES
FACEBOOK MARKETING CAMPAIGN
Awareness of Information Systems (IS) programoffered by NUS School of Computing.
Branding of NUS, SOC, IS.
FACEBOOK MARKETING CAMPAIGN
Create channel to reach potential IS students, and to disseminaterelevant information and promote NUS, SOC, IS courses/modules.
Interact quickly and informally with Facebook users.
FACEBOOK MARKETING CAMPAIGN
Proposed Campaign
Launch NUS SOC IS Facebook Page.
Announce Multi-phased, Multi-category contestaimed at encouraging mass participation andviral propagation.
FACEBOOK MARKETING CAMPAIGN
Phase 1
Invite people to create a fun, attention-gettingdesign to be used for a IS tee shirt.
Upload designs to IS Facebook Page.
Best design wins a Apple 17inch Macbook Pro.
Best design determined in Phase 2.
FACEBOOK MARKETING CAMPAIGN
Winning design will be used for IS tee shirtsthat will be key to a subsequent campaign.
FACEBOOK MARKETING CAMPAIGN
Phase 2
Invite people to download and print theirfavorite design on A4 size paper/card.
Take a picture with the printout and upload toIS Facebook Page.
The design with the most number of submissionswins best design.
FACEBOOK MARKETING CAMPAIGN
Phase 2
Pictures can be uploaded to the various categories:
Female
Male
GroupThe picture with the most number of likes in eachcategory wins an Apple 16G 3G iPad.
FACEBOOK MARKETING CAMPAIGN
10 randomly chosen people among those who like apicture will win an Apple iPod Shuffle.
FACEBOOK MARKETING CAMPAIGN
ACHIEVINGMASS PARTICIPATIONANDVIRAL PROPAGATION
FACEBOOK MARKETING CAMPAIGN
all participants receive news updates.
FACEBOOK MARKETING CAMPAIGN
CHART OF THE DAY: Farmville-Maker Zynga's Revenues Reach $600 Million,Fueled By Social Obligations – Want to learn how to create money-making socialgames like Farmville? IS4041 Building Kick-ass Facebook Apps offered byNUS School of Computing has you covered!
Apple’s Next Big Strategic Opportunity Could Be Mobile Payments – What’s allthat buzz about Mobile Payments? Learn all about mobile commerce in IS3334Mobile Commerce and You!
FACEBOOK MARKETING CAMPAIGN
Total Cost?
< $10,000.
What’s next?
Where do you want to go?
Walk your own journey
1 2 3
1 10 10,000
Highest Votes Wins
What is it for me?
1 2 3
What is in it for NUS?
Free marketing in the physical world
Continuation of Efforts
Positive emotion
about the brand
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