Team is possible lite

Team IS Possible

Lee Tik RungShaun LimTan Chun Siong

How do you want to Sell?

The Journey of IS

Premium

Brand

FACEBOOK MARKETING CAMPAIGN

Why Facebook?

Most visited site in Singapore

921,980Users between the ages of 14 and 25

FACEBOOK MARKETING CAMPAIGN

OBJECTIVES

FACEBOOK MARKETING CAMPAIGN

Awareness of Information Systems (IS) programoffered by NUS School of Computing.

Branding of NUS, SOC, IS.

FACEBOOK MARKETING CAMPAIGN

Create channel to reach potential IS students, and to disseminaterelevant information and promote NUS, SOC, IS courses/modules.

Interact quickly and informally with Facebook users.

FACEBOOK MARKETING CAMPAIGN

Proposed Campaign

Launch NUS SOC IS Facebook Page.

Announce Multi-phased, Multi-category contestaimed at encouraging mass participation andviral propagation.

FACEBOOK MARKETING CAMPAIGN

Phase 1

Invite people to create a fun, attention-gettingdesign to be used for a IS tee shirt.

Upload designs to IS Facebook Page.

Best design wins a Apple 17inch Macbook Pro.

Best design determined in Phase 2.

FACEBOOK MARKETING CAMPAIGN

Winning design will be used for IS tee shirtsthat will be key to a subsequent campaign.

FACEBOOK MARKETING CAMPAIGN

Phase 2

Invite people to download and print theirfavorite design on A4 size paper/card.

Take a picture with the printout and upload toIS Facebook Page.

The design with the most number of submissionswins best design.

FACEBOOK MARKETING CAMPAIGN

Phase 2

Pictures can be uploaded to the various categories:

Female

Male

GroupThe picture with the most number of likes in eachcategory wins an Apple 16G 3G iPad.

FACEBOOK MARKETING CAMPAIGN

10 randomly chosen people among those who like apicture will win an Apple iPod Shuffle.

FACEBOOK MARKETING CAMPAIGN

ACHIEVINGMASS PARTICIPATIONANDVIRAL PROPAGATION

FACEBOOK MARKETING CAMPAIGN

all participants receive news updates.

FACEBOOK MARKETING CAMPAIGN

CHART OF THE DAY: Farmville-Maker Zynga's Revenues Reach $600 Million,Fueled By Social Obligations – Want to learn how to create money-making socialgames like Farmville? IS4041 Building Kick-ass Facebook Apps offered byNUS School of Computing has you covered!

Apple’s Next Big Strategic Opportunity Could Be Mobile Payments – What’s allthat buzz about Mobile Payments? Learn all about mobile commerce in IS3334Mobile Commerce and You!

FACEBOOK MARKETING CAMPAIGN

Total Cost?

< $10,000.

What’s next?

Where do you want to go?

Walk your own journey

1 2 3

1 10 10,000

Highest Votes Wins

What is it for me?

1 2 3

What is in it for NUS?

Free marketing in the physical world

Continuation of Efforts

Positive emotion

about the brand