TCS PoV: Emerging Wave of Digital Disruption & the Role of QA by Siva Ganesan, VP & Global Head, TCS Assurance Services

1June 25 and 26

Hyatt Regency, Santa Clara, Calif.

TCS PoV: Emerging Wave of Digital Disruption & the Role of QA

2June 25 and 26Hyatt Regency, Santa Clara, Calif.TCS Innovation

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Forces of disruptionare at work

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SMAC 3D printing Gamification Internet of things

- Near Field Communication- Sensors Connecting Everything

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What is their impact?

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ECONOMY

cutting across

Source: Deloitte Study

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cutting across

Rapid commoditization

Radical impact on pricing power, cost structure

Multiple Davids constantly threatening the Goliaths through creative use of technologies

not for growth but for SURVIVALRejig of the status quo

BUSINESS

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INDIVIDUAL

cutting across

Low Change

High Change

Degrees of Changein Products and Services

1 2 3 4 5

Customer Service

Marketing Campaigns

Core Products/ Services

Selling Products/ Services

Working with Suppliers

Source: The New Digital Mobile Consumer: How Large Companies are Responding; A TCS Global Trend Study – September 2012

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What are the customer“asks”?

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Applicationsthat are, both, useful andeasy to use

Voice of the Customer

USABILITY TESTING1

Source: The New Digital Mobile Consumer: How Large Companies are Responding; A TCS Global Trend Study – September 2012

10June 25 and 26Hyatt Regency, Santa Clara, Calif.TCS Innovation

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Real-time, speedy interaction forfaster and better informeddecision making

Voice of the Customer

PERFORMANCE TESTING2

Source: The New Digital Mobile Consumer: How Large Companies are Responding; A TCS Global Trend Study – September 2012

11June 25 and 26Hyatt Regency, Santa Clara, Calif.TCS Innovation

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Business functions that ‘touch’ consumers and the back end to work in a unified way

Voice of the Customer

VALUE CHAIN TESTING3

Source: The New Digital Mobile Consumer: How Large Companies are Responding; A TCS Global Trend Study – September 2012

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What isQA’s role in Digital Transformation?

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play a very criticalrole in

delivering the right

customer experience

brand protection

risk mitigation

At a BUSINESS level, QA and Testing

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straddle theentire value chain

enable acontinuous move

to production

assure qualitywith shrinking

time and budgets

At an IT level, QA and Testing

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And hence, QA and Testing

have evolvedto embrace the

assembly lineapproach

and echo

industrial automation andinstrumentation

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Whatdoes TCS bring to play?

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Viantinono. Spishcotintaio.Minstrentatinon.

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Innovation.Sophistication.Instrumentation.

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Rapid Testing

Innovation Driven Delivery

Lean Assurance Operations

Sophisticated Tools

Business Assurance

Rich Customer Experience

Brand Protection

Risk Mitigation

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Assurance framework to effectively manage Digital Transformation

Content Distribution & Delivery

Content Aggregation

Content Creation

Globalization &

Localization Testing

Analytics and Reports

Testing

Social Media

Customer Experience

Testing (Usability, Security,

Accessibility …)

Digital Content Testing-

XML, SOA

Mobility Testing

Media Testing

Digital Asset Management

Testing

Digital Rights Management

Testing

DevicesMulti

Channels Testing

Foundation Services: Functional, Agile, Non Functional Testing, Test Automation, Test Management, Test Advisory

Niche Testing Services: Structural Quality, Application / Service Virtualization, Assurance on Cloud, Big Data Testing

Digital Assurance Framework

The Digital Assurance Platform

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Whatvalue have we delivered?

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Assuring Digital Transformation for a Leading Healthcare Company

Before

AfterUnified navigation menu

One Channel Login

Unified Interface

One face to customerPersonalized experience

Holistic Assurance solution enabling customer to achieve speed to win (25-40%)

Seamless multi-channel serviceCommunity engagement

Customer Experience

Focus

Automation everywhere

Follow the Sun Model

Assurance across life cycle

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Video Streaming Assurance for a Leading Telecom Service Provider

Enabled faster entry into new revenue generating avenuesTest effort and cycle time reduction by almost 20-30%

Video Test Domains

Network Infrastructure Core / Metro /

Access Networks CDN

Applications OTT Second Screen

Service Layer Video Platform Video Streaming & OTT

Devices STBs Mobile, CE, Smart TVs

Content Digital Asset Management Content Operations Video Quality Assurance

Key Highlights

Entry into a new business area Access to 7,500 streaming and

transactional movie titles Allows Video streaming across

Multiple devices Multiple operating platforms

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Innovation.Sophistication.Instrumentation.

Assurance @TCS

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How willQA and Testing continue to reinvent itself?

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Hyatt Regency, Santa Clara, Calif.

Analyst PoV

Frances KaramouzisVice President and Distinguished Analyst, Gartner

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Doug SandersSenior Director – TQMComcast

Dr. Jeffrey PhillipsChief Technology Officer - FellowLockheed Martin

Robert KenneyVice President - TestingNielsen

Customer Panelists

Thank YouThank You