Tbex 2012 Costa Brava Digital Magazine Publishing
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Digital Magazine PublishingNellie Huang
About WildJunket
• WildJunket Magazine: a subscription-based digital magazine designed for iPad readers
• Adventure travel magazine with a focus on offbeat destinations and unusual experiences
www.wildjunketmagazine.com
Why A Digital Magazine?
• To diversify our monetization channels• Our expertise came in handy• Right time, right audience
“(New York, NY, December 1, 2011) Affinity’s American Magazine Study reports that more than 100 million magazine readers – or 54% of the total magazine reading population – are now accessing magazine content and advertising in digital form.”
Skills Needed for Magazine Production
• Editorial/ writing experience
• Research abilities• An eye for
photography• Software knowledge• Graphic design• Marketing skills
Factors to Consider• Niche• Format/Style • Targeted audience and
advertisers• Frequency of
publication• Publishing platform
Design Software Options
• Baker Framework
• TreeSaver• ePublish• 3D Issue• InDesign*
Publishing Platforms
• Zinio• Magzter• Barnes & Noble• Kindle• JooMag• Issuu• Magcloud (Print)
Build Your Team
• Approach network of writers/bloggers• Make connections via TravMedia, Media
Bistro, ITWA, Writers.com, and social media
• Editorial assistant• Sales executive
What Next?
• Publish!• Market your product –
giveaways, reviews, press releases, social media
• Pitch to advertising contacts
• Manage your subscribers
Resources
• Unbound Media – Agility bloghttp://blog.agilitycms.com/• PBS Media Shifthttp://www.pbs.org/mediashift/• Adobe bloghttp://blogs.adobe.com/
Conclusion: New Era, New Products
• Dare to be different and stop following the herd
• Check for trends and find out what readers want
• Examine your skills and put them to use
Contact Information
Where to find us:
www.wildjunketmagazine.com
facebook.com/wildjunket twitter.com/wildjunket
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