Transcript
BTL Promotions
Aim
• To promote TaTa Photon in colleges / malls in Pune.• Promotions which would drive the subscriber base .• Create strong brand awareness in the set TG • Update clients on service and new offers• Try and convert existing competition product .
Activity 1• Promotional campaigns in colleges .• TATA photon canapé in or outside college premises ,where promoters
can provide students with product information and subscription Production requirement 1 Canapé / 3 promoters / stationery / Gov. permissions Cost :40000 per week per college or location
Activity 2
Road show / Mall activitiesInteractive activity where participants can participate in games or can
showcase their talent. These activities will be framed according to our product advantages
E.g.Fasted pushups in a min Best YOGA ASAN
Activity 2
• Tata photon super singer • Best male singer in a group• Best female singer• Oldest singer• Youngest singer• Best group song
Activity 3
• Group activities • Spot group dance • Group song• Family with maximum shopping bags in the mall• Person who has the highest shopping bill
• Questions on TV serials . Interactive sessions with • walk-in clients in mall .
Activity 4
Costing• Road show 25000 per day (excluding gifts and promotional material)• Mall rent (as per location ) 5000 per mall per day (can vary on no of
days)• Promoters 700 per promoter per day• Road show female comparer 5000 per day • Female Anchor at mall 10000 per day • Agency fee 15%
Thank You !
Get in Touch
Email: vishalpallod@rediffmail.com
Ph. 9823021112
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