Tata photon adtel

BTL Promotions

Aim

• To promote TaTa Photon in colleges / malls in Pune.• Promotions which would drive the subscriber base .• Create strong brand awareness in the set TG • Update clients on service and new offers• Try and convert existing competition product .

Activity 1• Promotional campaigns in colleges .• TATA photon canapé in or outside college premises ,where promoters

can provide students with product information and subscription Production requirement 1 Canapé / 3 promoters / stationery / Gov. permissions Cost :40000 per week per college or location

Activity 2

Road show / Mall activitiesInteractive activity where participants can participate in games or can

showcase their talent. These activities will be framed according to our product advantages

E.g.Fasted pushups in a min Best YOGA ASAN

Activity 2

• Tata photon super singer • Best male singer in a group• Best female singer• Oldest singer• Youngest singer• Best group song

Activity 3

• Group activities • Spot group dance • Group song• Family with maximum shopping bags in the mall• Person who has the highest shopping bill

• Questions on TV serials . Interactive sessions with • walk-in clients in mall .

Activity 4

Costing• Road show 25000 per day (excluding gifts and promotional material)• Mall rent (as per location ) 5000 per mall per day (can vary on no of

days)• Promoters 700 per promoter per day• Road show female comparer 5000 per day • Female Anchor at mall 10000 per day • Agency fee 15%

Thank You !

Get in Touch

Email: [email protected]

Ph. 9823021112