TapCrowd for professional events
Post on 03-Dec-2014
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Mobile Marketing Platform for Events
V1.4, April 2013
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TOPICS
Why TapCrowd?How does it workPricing
MOBILE MARKETING PLATFORM
WHY TAPCROWD?
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INTERNATIONAL MOBILE MARKETING INNOVATOR
Mobile Cloud Marketing
Headquarters – Ghent
Founded 2011
20 FTE
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2 PRODUCTS THAT PUT THE MARKETER IN THE DRIVING SEAT
TAPCREATOR & TAPTARGET
MOBILE APP BUILDING PLATFORM
MOBILE MARKETING PLATFORM
HOW DOES IT WORK
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SELF-SERVICE APP BUILDING PLATFORM
TapCreator is an online platform that allows anyone to create and maintain professional native mobile apps for all popular platforms.
TAPCREATOR
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SELF-SERVICE APP BUILDING PLATFORMTAPCROWD TODAY
1 Select A Flavor 2 Activate Modules 3 Add Content 4 Submission time!
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BACK OFFICE EXAMPLE
12/06/12 9
REFERENCES
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ART BRUSSELS
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EXHIBITOR – TRADESHOW APP
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REFERENCE CASES
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REFERENCE CASES
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REFERENCE CASES
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BUILDING A MOBILE MARKETING PLATFORM
An attractive revenue model
“Initially our events apps were simple an extra service towards our visitors.
This has evolved into a new source of revenue through sponsoring, ads inside the apps, and the creation of leads.
Mobile apps have become a crucial direct communication channel towards our event visitors.”
Marleen VanheeMarketing Intelligence & Communications Officer - Artexis
CASEThe “BIS beurs” app was monetized by a media partner (Corelio) of the event organizer.
3 products were sold to exhibitors:•Premium listing (top listing) in exhibitor catalog•Banner ads in app•Sponsoring of photo sharing contest (viral)
MOBILE APP FUNCTIONALITIES
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FUNCTIONALITIES
General InformationNewsExhibitor CatalogInteractive FloorplanSessions / Speakers (Rating + Voting)Personal ProgrammeSponsorsAttendees (Meet Me)Digital Conference BagSocial Media IntegrationPush Notifications
MANAGING YOUR APP
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INTUITIVE OVERVIEW OF MODULES
ANALYTICS
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REAL-TIME ANALYTICS DURING EVENT
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ANALYTICS BANNERS / SPEAKERS
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ANALYTICS SESSIONS / SPONSORS
MOBILE MARKETING FOR EVENTS WITH TAPTARGET
26PROFESSIONAL EVENTS 2013
GEOFENCED BASED CAMPAIGNS
SAVINGS GOAL
Visitors in Hall A
USER PROFILEWe want to reach users with a C-level profile and interest in displays
USER CONTEXTWe want to target users who are currently not in a session
ACTIONUsers that meet the aforementioned criteria should be sent a push notification.
SCHEDULEWe want to reach them when the tradeshow is actually open.
GEOFENCEGEOFENCE
Visitors in Hall B
Tradeshow open
SCHEDULE
USER PROFILE
USER PROFILEC-Level Profile
Interest in displays.
Currently Not in session
USER CONTEXT
Invite for Barco Session “Next
Generation of digital signage”
ACTIONS
GEOFENCEWe want to target users close or in Hall A or Hall B.
Session InvitationWant to get an exclusive
sneak peek at the future of Digital Signage? Attend the
session!Dismiss OK
GEOFENCE BASED CAMPAIGNS
CAMPAIGN BUILDER
29PROFESSIONAL EVENTS 2013
CAMPAIGN BUILDER
SAVINGS GOAL
Visitors in Hall A
USER PROFILEWe want to reach users with a C-level profile and interest in displays
USER CONTEXTWe want to target users who are currently not in a session
ACTIONUsers that meet the aforementioned criteria should be sent a push notification.
SCHEDULEWe want to reach them when the tradeshow is actually open.
GEOFENCEGEOFENCE
Visitors in Hall B
Tradeshow open
SCHEDULE
USER PROFILE
USER PROFILEC-Level Profile
Interest in displays.
Currently Not in session
USER CONTEXT
Invite for Barco Session “Next
Generation of digital signage”
ACTIONS
GEOFENCEWe want to target users close or in Hall A or Hall B.
Session InvitationWant to get an exclusive
sneak peek at the future of Digital Signage? Attend the
session!Dismiss OK
MONETIZE YOUR APP
PREMIUM LISTING FOR EXHIBITORS
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LEAD GENERATION VIA CONFERENCE BAG
B r o c h u r e u p l o a d
M a i l i n g l i s t
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AD BANNERS
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PHOTO SHARING WITH WATERMARK
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SPONSORED PUSH NOTIFICATION
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MAJOR BRANDS LOVE TAPCROWD
OUR CLIENTS
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CONTACT
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info@tapcrowd.comwww.tapcrowd.com
Europe (HQ)Grauwpoort 1B-9000 GentBelgiuminfo@tapcrowd.com+32 9 298 01 92
Turkeyİnşirah Sk 25, Beşiktaş, 34342 Bebek Mh.Istanbultemas@tapcrowd.com
BrazilAv. Eng. Luis Carlos Berrini 1500Brooklin Novo, São Paulo, SPBrazilcontato@tapcrowd.com+55 11 3588 0400
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