Mobile Marketing For Events CASE: Artexis
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Mobile Marketing For EventsCASE: Artexis
ABOUT ARTEXIS BELGIUM
QUOTE FROM ARTEXIS BELGIUM
“Initially the event apps were simply an extra service to our eventvisitors. This has evolved.Our apps have become a new source of revenue through sponsoring,ads and lead capturing for exhibitors. Mobile apps are now crucial inour direct communication towards our audience.”
Marleen Vanhee
Marketing Intelligence & Communications Officer - Artexis
ABOUT BIS BEURS
ARTEXIS MOBILE MARKETING STRATEGY
1 INFORM 2 ENGAGE 3 MONETIZE
1 INFORM
Rich mobile event guide for visitors
App usage
2.000+ app downloads10.000 user sessions70.000 user actions
2 ENGAGE
Facebook contest with photo sharing:
ugliest bathroom of Belgium
1.647 likes20.012 clicks on ad campaign
3 MONETIZE
PREMIUM LISTINGS FOR EXHIBITORS
RESULTS OF PREMIUM LISTINGS
IN-APP BANNERS
LEAD CAPTURING
THE TECHNOLOGY BEHIND IT:
TAPCREATOR AND TAPTARGET
20
AVERAGE TIME TO CREATE AN APP
Graphical design: 1-2 hours
Initial configuration of app: 2-4 hours
Content uploads
– CMS: basic event information, floorplan (2 hours)
– Excel uploads: exhibitor categories etc. (1 hour)
– API integration (automated): exhibitors, attendees...
TAPTARGET: BUILD A MOBILE COMMUNICATION PLAN
GEOFENCES
Outdoor geofences (GPS)
Indoor geofences:
TapConnect wifi
interactive QR codes
SCHEDULES
During Tradeshow opening hours
4 hours before closing
…
USER SEGMENTS
Based on user profiles
Interest in storage > 80%
C-level profiles
…
USER CONTEXT
In session
Walking on tradeshow
Not in session
…
PERSONALISED ACTIONS
Push notifications
Mobile coupons
Pop-ups
Digital signage interaction
OTHER POSSIBILITIES FOR INTERACTION ON
THE TRADESHOW FLOOR
WIFI MARKETING
PERSONALIZED PUSH NOTIFICATIONS
Annie, visit BMW at booth 101, live demo of new
BMW5 starts in 20 min !
DIGITAL SIGNAGE INTERACTION
26
Grauwpoort 1
B-9000 Gent
Belgium
T: +32 9 298 01 92
www.tapcrowd.com
Twitter: @TapCrowd
THANK YOU!
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