Transcript
4TH LEVEL DIGITAL MEDIADIGITAL | MEDIA | MARKETING
Started in September 2014, we are dedicated to helping businesses and brands getting found
on the web
Currently providing digital solutions for companies in the form of articles, blog posts,
social media account management and podcasts
DIGITAL MARKETING – THE WHATDefinition:- marketing that makes use of devices such as PC’s, smartphones, tablets and game consoles to engage with consumers… Many organizations use a combination of traditional and digital marketing channels… digital marketing is becoming more popular with marketers as it allows them to track return more accurately than traditional marketing channels
{Wikipedia}
DIGITAL MARKETING – THE WHYGoals:- To Reach, Acquire, Inform, Inspire, Retain, Create Advocates and most importantly Customers both Online
and Offline by any Digital means necessary
AmplifySocial Media
LinksContent KillerContent SEOSpeed
Design
Website(Digital Hub)
Analyse
Test
Refine
Iterate
Irish consumers have an average of 3 connected devicesIreland is 6th (out of 46
countries) globally for multi-screening
25% of Irish consumers will leave a website that is not
mobile responsive
19% of Irish smartphone users used their device during their
last purchase.
Irish consumers spent €3.7bn online in 201370% of that went out of the country. There were
massive missed opportunities. Only 25% of Irish SMEs are online
In 2007, the Irish digital economy was 2.7% of GDP. This grew to 4.4pc by 2012, valued at around €7.1bn in
trade.
The UK are already crediting the digital economy with 6pc of
GDP.
Ireland’s digital economy is forecast to be €21.1bn by 2020,
10% of GDP
F. M. O. T. (OFFLINE) Procter & Gamble called the seven seconds after a shopper first encounters a store shelf full of different brands the First Moment of Truth, or FMOT. P&G CEO A.G. Lafley said “The best brands consistently win two moments of truth. The first moment occurs at the store shelf, when a consumer decides whether to buy one brand or another. The second occurs at home, when she uses the brand and is delighted, or isn’t.”
WHAT IS Z. M. O. T.?The Zero Moment of Truth
People grab a connected device and start with a search on Google, Yahoo, YouTube or any other search tool or engine.
It happens at any time of the day. More and more, it happens on the go: mobile is making ZMOT even more important for business and brands to be where people are searching
The consumer pulls the information they want rather than having ads
pushed on them by others.
WHAT IS Z. M. O. T.? (ONLINE)The conversation is multi-way: marketers, friends, strangers, websites and experts all have their say and compete for attention.
Which online sources played a part in reaching your final purchase decision?
64% of 3,112 Irish consumers surveyed by Google for their Consumer Barometer Tool used these 4 sources when researching a purchase
How did people use the internet to help with their final purchase?
83% of 2,070 Irish consumers surveyed by Google for their Consumer Barometer Tool used these web in these 3 ways to before making a purchase
Where did people make their final purchase?
83% of 3,112 Irish consumers surveyed by Google for their Consumer Barometer Tool used these 4 outlets when making the final purchase
BEING ONLINE IS JUST THE BEGINNING OF THE JOURNEY
You must know your audience, find out where they are, engage with them, solve their
problems, inform and delight them so they may tell others
4TH LEVEL DIGITAL MEDIADIGITAL | MEDIA | MARKETING
Thank you for your time and attention
www.4thleveldigitalmedia.ieGusRyan@4thleveldigitalmedia.ie
@GusRyan100Skype:- GusRyan100
26
This proprietary presentation is given for general informational purposes only and until a Definitive Agreement is executed and delivered, there shall be no legal obligations owed by either party of any
kind whatsoever (other than those relating to confidentiality) with respect to any of the material contained in the presentation.
All of the information contained in the Presentation has been compiled with the best intentions but may be subject to further modification. Any and all forecasts, projections or forward-looking
statements contained herein shall not be relied upon as facts nor relied upon as any representation of future results which may materially vary from such projections and forecasts.
4th Level Digital MediaDigital | Media | Marketing
top related