Taking Tour Business Digital 1 jan15

Taking your Business Digital

Google Hangouts on Air4th Level Digital Media

1200 - 16th January 2015

4TH LEVEL DIGITAL MEDIADIGITAL | MEDIA | MARKETING

Started in September 2014, we are dedicated to helping businesses and brands getting found

on the web

Currently providing digital solutions for companies in the form of articles, blog posts,

social media account management and podcasts

Its easy to get lost in Digital

DIGITAL MARKETING – THE WHATDefinition:- marketing that makes use of devices such as PC’s, smartphones, tablets and game consoles to engage with consumers… Many organizations use a combination of traditional and digital marketing channels… digital marketing is becoming more popular with marketers as it allows them to track return more accurately than traditional marketing channels

{Wikipedia}

DIGITAL MARKETING – THE WHYGoals:- To Reach, Acquire, Inform, Inspire, Retain, Create Advocates and most importantly Customers both Online

and Offline by any Digital means necessary

AmplifySocial Media

LinksContent KillerContent SEOSpeed

Design

Website(Digital Hub)

Analyse

Test

Refine

Iterate

SO WHAT?

YOU’RE MAKING IT EASIER TO GET FOUND WHEN PEOPLE ARE SEARCHING

WHY IS THAT IMPORTANT? MY BUSINESS CAN SURVIVE OFFLINE

Irish consumers have an average of 3 connected devicesIreland is 6th (out of 46

countries) globally for multi-screening

25% of Irish consumers will leave a website that is not

mobile responsive

19% of Irish smartphone users used their device during their

last purchase.

Irish consumers spent €3.7bn online in 201370% of that went out of the country. There were

massive missed opportunities. Only 25% of Irish SMEs are online

In 2007, the Irish digital economy was 2.7% of GDP. This grew to 4.4pc by 2012, valued at around €7.1bn in

trade.

The UK are already crediting the digital economy with 6pc of

GDP.

Ireland’s digital economy is forecast to be €21.1bn by 2020,

10% of GDP

ITS GROWING

THE PEOPLE ARE SPENDING

YOU’VE GOTTA TAKE IT SERIOUSLY

HOW DID WE SHOP BEFORE THE INTERNET?

F. M. O. T. (OFFLINE) Procter & Gamble called the seven seconds after a shopper first encounters a store shelf full of different brands the First Moment of Truth, or FMOT. P&G CEO A.G. Lafley said “The best brands consistently win two moments of truth. The first moment occurs at the store shelf, when a consumer decides whether to buy one brand or another. The second occurs at home, when she uses the brand and is delighted, or isn’t.”

WHAT IS Z. M. O. T.?The Zero Moment of Truth

People grab a connected device and start with a search on Google, Yahoo, YouTube or any other search tool or engine.

It happens at any time of the day. More and more, it happens on the go: mobile is making ZMOT even more important for business and brands to be where people are searching

The consumer pulls the information they want rather than having ads

pushed on them by others.

WHAT IS Z. M. O. T.? (ONLINE)The conversation is multi-way: marketers, friends, strangers, websites and experts all have their say and compete for attention.

MORE PROOF FROM GOOGLE

Which online sources played a part in reaching your final purchase decision?

64% of 3,112 Irish consumers surveyed by Google for their Consumer Barometer Tool used these 4 sources when researching a purchase

How did people use the internet to help with their final purchase?

83% of 2,070 Irish consumers surveyed by Google for their Consumer Barometer Tool used these web in these 3 ways to before making a purchase

But… wait…

Where did people make their final purchase?

83% of 3,112 Irish consumers surveyed by Google for their Consumer Barometer Tool used these 4 outlets when making the final purchase

EVEN IF YOUR BUSINESS IS OFFLINE

YOU NEEDTO BE ONLINE

BEING ONLINE IS JUST THE BEGINNING OF THE JOURNEY

You must know your audience, find out where they are, engage with them, solve their

problems, inform and delight them so they may tell others

First, let’s get online…

4TH LEVEL DIGITAL MEDIADIGITAL | MEDIA | MARKETING

Thank you for your time and attention

[email protected]

@GusRyan100Skype:- GusRyan100

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This proprietary presentation is given for general informational purposes only and until a Definitive Agreement is executed and delivered, there shall be no legal obligations owed by either party of any

kind whatsoever (other than those relating to confidentiality) with respect to any of the material contained in the presentation.

All of the information contained in the Presentation has been compiled with the best intentions but may be subject to further modification. Any and all forecasts, projections or forward-looking

statements contained herein shall not be relied upon as facts nor relied upon as any representation of future results which may materially vary from such projections and forecasts.

4th Level Digital MediaDigital | Media | Marketing