Tais marketing onsite and online

Marketing for the Whole Campus: Onsite and Online

Lorrie Jackson November 7, 2013

Your Speaker Lorrie Jackson Client Success Manager Lorrie.Jackson@Finalsite.com 1-800-592-2469 ext. 0179 Finalsite.com

Today 10:00 – 10:15 Introductions/Overview 10:15 – 11:00 Big Picture/A Welcoming Campus 11:00 – 11:10 Break 11:10 – Noon A Welcoming Website Noon – 12:45 Lunch 12:45 – 1:30 User-Centered Strategies on Your Website 1:30 – 2:00 Beyond Your Website/ Final Suggestions

Big Picture Thinking

What No One Will Tell You

To Keep the Lights On

Recruit Students Retain Students

Raise Funds (Relate to Alumni)

Your Constituents •  Parents •  Students •  Faculty •  Staff •  Alumni •  Prospective Parents •  Prospective Students

Marketing: Value Transaction

School’s Needs

Const. needs Recruit students Retain Students Fund-raise

Maslow’s Hierarchy

Give them what they need and

they will give you what you need.

A Welcoming Campus

Customer Service Stories Your Customer Service Stories

Draw Your Campus

Visitor’s First Impression •  Where you park •  Who greets you •  Where you arrive •  What you receive •  And more

http://algetler.com/5-ways-to-make-a-first-impression-when-you-welcome-your-customers/

Security vs. Warm Welcome

http://www.securitymagazine.com/articles/print/84382-warm-welcome-safe-entry

A Welcoming Website

Recruit Raise $

Why Do People Visit Your Website?

Your Constituents •  Parents •  Students •  Faculty •  Staff •  Alumni •  Prospective Parents •  Prospective Students

Micro - Messaging •  What goes on the home page? •  What goes behind a log-in? •  Who communicates how to whom? •  The “teacher-parent” phenonmenon

Web Trends

1994-1995

2002-2003 http://www.nngroup.com/articles/homepage-design-changes/

2011-2012

Trends to Watch •  Infographics •  Responsive Design •  App •  Imageless/Flat Design •  Sticky Navigation •  Parallax

Infographics

Responsive Design

Responsive Design

App

Flat Design

Flat Design

Sticky Navigation

Sticky Navigation

Parallax

Insert Your Home Page Here

User-Centered Content Strategy

To Keep the Lights On

Recruit Students Retain Students

Raise Funds (Relate to Alumni)

Recruit Students

Videos

Videos

QR Codes & PR

Public Portals

QR Codes & PR

Retain Students

Directories

Customized Emails

College Counseling

What  We’re  Planning:  On  Campus  QR codes in & around campus

QR Codes

Spirit Store

Portals & Integration

View the weekend’s schedule on your smartphone.

Scan this barcode* or go to: http://bit.ly/pw2012agenda*Search for “barcode scanner” in your phone’s app market.

See Receptionist for details on connecting to WiFi. QR Codes

Athletics

Digital Signage

Mashup

Raise Funds

Videos

Videos

Videos

Videos

Public Portals

FAQs

Fundraising Thermometer

Fundraising  Opportuni8es  

FAQs

Relate to Alumni

Connect  with  Alumni  Alumni Magazines & Reunion Invitations

Alumni

What  We  Do:  Print  QR codes that direct people to more information from their mobile devices.

Alumni Blogs

Emails

Beyond Your Site

School Website

Social Media

Blogs

News Sites

Media

SEO/PPC Ads

Other?

SOCIAL MEDIA

TOOLS

User-Centered Strategies

Forming a Plan

Mission

Strategic Goals

Communication Goals

FOCUS ON THE CALL

TOOLS

Ask Questions… •  Where is my call to action? •  What is my pathway to that call to action? •  Whom am I trying to influence to act?

Funnel

How do folks get from your home page to the conversion?

PERSONALIZE INFO

TOOLS

MAKE IT EASY

TOOLS

Case Study

How Will You Welcome Your Community?

For More Lorrie Jackson Client Success Manager Lorrie.Jackson@Finalsite.com 1-800-592-2469 ext. 0179 Finalsite.com