System in motion_magentocom (china)_2014
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Openbravo - O2O Retail Strategy
© Axial
Openbravo - O2O Retail Strategy
© Axial
O2O concepts
O2O strategy
How can IT help?
O2O success stories
Q&A
System in motionOpenbravo China
O2O Concepts
Sales
Customer
Money
Product
System in motionOpenbravo China
O2O Concepts
Customer
Online
Mobile
Ecommerce
Social
Platform 1
Buy
Recommend
Platform 2
Sell
Buy
Offline
Store
Browse
Buy
Return
Shopping mall
Browse
Hangout
System in motionOpenbravo China
O2O Concepts
Sales
Customer• Channel 1
• Channel 2
• Channel 3
• Channel 4
Money
Product
System in motionOpenbravo China
O2O Concepts
Money
Offline
Cash Card
Credit
Debit
Mobile
Ali wallet
Tencentwallet
Paypal
Octopus
Online
Cash (COD) Card
Credit
Debit
Gateway
Alipay
Paypal
Tencent
System in motionOpenbravo China
O2O Concepts
Sales
Customer• Channel 1
• Channel 2
• Channel 3
• Channel 4
Easiestpayment
Product
System in motionOpenbravo China
O2O Concepts
Produce
Store
Package Distribute
Transport
Resell Buy
Consume
??
System in motionOpenbravo China
O2O Concepts
Sales
Customer• Channel 1
• Channel 2
• Channel 3
• Channel 4
Easiestpayment
Unique Product
System in motionOpenbravo China
O2O Concepts
Customer
Online
Mobile
Ecommerce
Social
Platform 1
Buy
Recommend
Platform 2
Sell
Buy
Offline
Store
Browse
Buy
Return
Shopping mall
Browse
Hangout
Openbravo - O2O Retail Strategy
© Axial
O2O concepts
O2O strategy
How can IT help?
O2O success stories
Q&A
System in motionOpenbravo China
O2O Strategy
Implement sales channels
Facilitate multi-channel conversion
To generate up-sell
System in motionOpenbravo China
O2O Strategy
• User experience -> consistency
• User journey -> conversions
Channels
• Unification -> shared references
• Analytics -> big data
Decision making
• Consolidated P&L -> avoid internal competition
• Channel / Geography matrix -> local conversions
Integration
System in motionOpenbravo China
O2O Strategy
Offline - Online
Bridges
•URL
•QR Code
•Terminals
Incentive
•Discount
•Gift
•Service
Push
•Proposed
• Imposed
System in motionOpenbravo China
O2O Strategy
Online - Offline
Bridges
•Locator
•Direction
•Booking
Incentive
•Service
•Gift
•Discount
Push
•Proposed
•Imposed
System in motionOpenbravo China
Return
Delivery
Payment
Checkout
O2O Strategy
O2O – Mid transaction conversion
On Off
On Off
On Off
On Off
System in motionOpenbravo China
O2O Strategy
Market
Place
Logistics
Customer
Conversion
Brand owned
Online Market place – Online Brand
System in motionOpenbravo China
O2O Strategy
Online Social – Offline Commerce
Openbravo - O2O Retail Strategy
© Axial
O2O concepts
O2O strategy
How can IT help?
O2O success stories
Q&A
System in motionOpenbravo China
How can IT help?
Automation
Merchandising
• Catalog
• Prices
• Discounts
• Promotion
CRM
• 360 view
• Loyalty
• Profiling
• Clustering
• Targeted content
Supply chain
• Central logistics
• Tracking
• Replenishment
System in motionOpenbravo China
How can IT help?
Agility
Trend acceleration
• Retail -> ecom -> mobile -> social
• Frequent update
• Quick implementation
Implementation
• Priority driven
• Quickest path to value
• Continuous improvements
Data driven decisions
• Measure
• Evaluate
• Adjust
New business models
• Multi-channel
• Multi-company
• Multi-currency
• Multi-language
• Multi-brand
System in motionOpenbravo China
How can IT help?
IT Strategy
1. ERP Foundation
• Agile
• Open
• Central
2. Channels
• Well defined
• Standard & rules
• Integration
• Conversion points
3. Intelligence
• All data sources
• Standardize
• Analytics
System in motionOpenbravo ChinaSystem in motion 23
How can IT help?
Reporting
Combined payment
methods
Web-based
Customizable
Mobile
Real-time Sync
Offline Support
Multi-channel
How can IT help?
Openbravo - O2O Retail Strategy
© Axial
O2O concepts
O2O strategy
How can IT help?
O2O success stories
Q&A
System in motionOpenbravo China
O2O Success stories
System in motionOpenbravo China
O2O Success storiesNext steps
franchisee network
System in motionOpenbravo China
O2O Success storiesNext steps
System in motionOpenbravo China
O2O Success storiesNext steps
System in motionOpenbravo China
O2O Success storiesNext steps
Openbravo - O2O Retail Strategy
© Axial
Openbravo - O2O Retail Strategy
© Axial
THANK YOU FOR
YOUR ATTENTION
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