Transcript
Sustainable Action CanmoreSustainable Action Canmore
A community-wide social marketing A community-wide social marketing program program
Ultimate goal - encourage residents Ultimate goal - encourage residents to behave in environmentally to behave in environmentally sustainable wayssustainable ways
Create social norms about Create social norms about sustainable behaviour, as neighbours sustainable behaviour, as neighbours participateparticipate
Social MarketingSocial Marketing Identify barriers and benefits to Identify barriers and benefits to
sustainable behavioursustainable behaviour Design a strategy that utilizes Design a strategy that utilizes
behaviour change tools – helps behaviour change tools – helps overcome barriersovercome barriers
Personal, face-to-face communicationPersonal, face-to-face communication Ask people to commit to one behaviourAsk people to commit to one behaviour Prompt for successPrompt for success Follow up and ask for anotherFollow up and ask for another
Sustainable Action CanmoreSustainable Action Canmore
Canvassing team visit Canmore dwelling Canvassing team visit Canmore dwelling units (2x if necessary)units (2x if necessary)
Ask resident to commit to one sustainable Ask resident to commit to one sustainable actionaction• Reduce GHG, water use, wasteReduce GHG, water use, waste
Follow up phone call – encourage another Follow up phone call – encourage another actionaction
Reinforce overall commitment to Reinforce overall commitment to sustainabilitysustainability
Incentives presented at each Incentives presented at each home’s doorhome’s door
Choice ofChoice of
• Reusable cloth bag (waste reduction)Reusable cloth bag (waste reduction)• CFL light bulb or tire pressure gauge CFL light bulb or tire pressure gauge
(energy reduction)(energy reduction)• Low-flow showerhead (water reduction)Low-flow showerhead (water reduction)AndAnd
• Prompts for program and actionPrompts for program and action• Info brochure and Info brochure and • Sustainability at home: a toolkit by AREFSustainability at home: a toolkit by AREF
Program PromptProgram Prompt
Action PromptsAction Prompts
Removal of BarriersRemoval of Barriers Showerheads were replaced during visit and old Showerheads were replaced during visit and old
showerheads taken with canvasser (drop off also an showerheads taken with canvasser (drop off also an option)option)
Tire pressure gauges were given out after proper tire Tire pressure gauges were given out after proper tire pressure for individual’s vehicle was determinedpressure for individual’s vehicle was determined
Trading for low-flow showerhead
7,116 homes occupied (partial or full) 7,116 homes occupied (partial or full) in Canmorein Canmore
Visited 6,110 homes at least once Visited 6,110 homes at least once (some not accessible – i.e. private (some not accessible – i.e. private buildings)buildings)
If not home made 2If not home made 2ndnd visit where visit where possible (3,565 second visits made)possible (3,565 second visits made)
Sustainable Action CanmoreSustainable Action Canmore
Sustainable Action Canmore Sustainable Action Canmore ResultsResults
Increased commitment to sustainable Increased commitment to sustainable behavioursbehaviours
Increased awareness of Town’s and Increased awareness of Town’s and Biosphere Institute’s environmental Biosphere Institute’s environmental programsprograms
Action towards the Town’s Vision Action towards the Town’s Vision Community commitment to Community commitment to
environmental stewardshipenvironmental stewardship
Sustainable Action Canmore:Sustainable Action Canmore:
Canvassers visited over 6,100 homes, Canvassers visited over 6,100 homes, (51% response rate)(51% response rate)
Of those contacted, 92% participatedOf those contacted, 92% participated An additional 521 homes participated An additional 521 homes participated
via booths via booths Overall 3,404 different Canmore Overall 3,404 different Canmore
households committed to the programhouseholds committed to the program Follow-up survey response rate = 31%, Follow-up survey response rate = 31%,
with 92% using the sustainable action with 92% using the sustainable action itemitem
Sustainable Action CanmoreSustainable Action Canmore
Made possible with the support of the following:
Alberta Real Estate FoundationTown of Canmore
Anonymous Donors
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