Sustainable Action Sustainable Action Canmore Canmore A community-wide social A community-wide social marketing program marketing program Ultimate goal - encourage Ultimate goal - encourage residents to behave in residents to behave in environmentally sustainable ways environmentally sustainable ways Create social norms about Create social norms about sustainable behaviour, as sustainable behaviour, as neighbours participate neighbours participate
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Personal, face-to-face communicationPersonal, face-to-face communication Ask people to commit to one behaviourAsk people to commit to one behaviour Prompt for successPrompt for success Follow up and ask for anotherFollow up and ask for another
Canvassing team visit Canmore dwelling Canvassing team visit Canmore dwelling units (2x if necessary)units (2x if necessary)
Ask resident to commit to one sustainable Ask resident to commit to one sustainable actionaction• Reduce GHG, water use, wasteReduce GHG, water use, waste
Follow up phone call – encourage another Follow up phone call – encourage another actionaction
Reinforce overall commitment to Reinforce overall commitment to sustainabilitysustainability
Incentives presented at each Incentives presented at each home’s doorhome’s door
Choice ofChoice of
• Reusable cloth bag (waste reduction)Reusable cloth bag (waste reduction)• CFL light bulb or tire pressure gauge CFL light bulb or tire pressure gauge
• Prompts for program and actionPrompts for program and action• Info brochure and Info brochure and • Sustainability at home: a toolkit by AREFSustainability at home: a toolkit by AREF
Program PromptProgram Prompt
Action PromptsAction Prompts
Removal of BarriersRemoval of Barriers Showerheads were replaced during visit and old Showerheads were replaced during visit and old
showerheads taken with canvasser (drop off also an showerheads taken with canvasser (drop off also an option)option)
Tire pressure gauges were given out after proper tire Tire pressure gauges were given out after proper tire pressure for individual’s vehicle was determinedpressure for individual’s vehicle was determined
Trading for low-flow showerhead
7,116 homes occupied (partial or full) 7,116 homes occupied (partial or full) in Canmorein Canmore
Visited 6,110 homes at least once Visited 6,110 homes at least once (some not accessible – i.e. private (some not accessible – i.e. private buildings)buildings)
If not home made 2If not home made 2ndnd visit where visit where possible (3,565 second visits made)possible (3,565 second visits made)
Increased commitment to sustainable Increased commitment to sustainable behavioursbehaviours
Increased awareness of Town’s and Increased awareness of Town’s and Biosphere Institute’s environmental Biosphere Institute’s environmental programsprograms
Action towards the Town’s Vision Action towards the Town’s Vision Community commitment to Community commitment to