supply chain optimization - How to cut costs?

GAMING INDUSTRY INDIA

David Jovanovic MIM1122914

Table of contents

i. Objectives & Core-Statementii. Gaming-market situation in Indiaiii. S.W.O.T. Electronic Arts Indiaiv. Conclusion

Gaming Industry India

David Jovanovic MIM1122914

Objectives & Core-Statement

The main objectives of the presentation are to get an insight of the gaming market in India and to clear questions like,

David Jovanovic MIM1122914

how the gaming market looks like?

how digitalization influence the gaming industry in India?

how gaming companies have to react to take the new opportunities?

Objectives & Core-Statement

David Jovanovic MIM1122914

Gaming-market situation in India

Console

Console

2012

2015

David Jovanovic MIM1122914

• Global gaming revenues about 80$ billion.- 15% growth year-over-year

• Indian game industry is currently worth about 250$ million

- more then 35% annual growth rate in the next five years

• Currently Less then 1 %of the global revenue

Gaming-market situation in India

David Jovanovic MIM1122914

Gaming market situation in India

1.27 Billion people, second most populous country in the world.

Smartphone user base 2012:

67 million

expected Smartphone user base 2016:

382 million

David Jovanovic MIM1122914

India is the worlds largest & fastes growing mobile gaming market. Reasons are:

• Increasing percetage of young population• Introduction of Smartphones• 3G Network expansion and the opportunity of

online and mobile gaming• enhanced gaming techniques

Gaming-market situation in India

David Jovanovic MIM1122914

Smartphone gaming usage:

Gaming-market situation in India

• Light Gamers 10 mins/day

• Heavy Gamers 62 min/day

• Medium Gamers 18 mins/dayDavid Jovanovic MIM1122914

Following s.w.o.t. analysis will show the performance of electronic arts on the indian

game market.

S.W.O.T. Electronic Arts India

David Jovanovic MIM1122914

S trenght :

• abbility to change - huge infrastructre und Know How allows dynamic changes and adaption in new market segments.

• very high brand awareness• cooperation with Nazara Technologies (asian

leading mobile-game player)

S.W.O.T. Electronic Arts India

David Jovanovic MIM1122914

W eakness

• main focus on console/pc games(offline)• consoles like ps4, xbox one or good gaming pc

are unaffordable for the average Indian consumer

• small market shares in online&mobile game market

• economically depends on Nazara environment

S.W.O.T. Electronic Arts India

David Jovanovic MIM1122914

O pportunities

• Fast growing online and mobile game market- target new consumer-enlarge market share-new gaming revenue models

• Chances of diversification-pre, post-production

S.W.O.T. Electronic Arts India

David Jovanovic MIM1122914

T hreats

• rising revenue shares • decreasing ARPU (average revenue per user)• increasing software piracy• additional competitors

S.W.O.T. Electronic Arts India

David Jovanovic MIM1122914

Conclusion

David Jovanovic MIM1122914

Sources

http://www.indiaonlinepages.com/population/india-current-population.htmlhttp://blog.adda52.com/mobile-gaming-market-in-india#more-1928http://www.vg247.com/2013/06/04/india-rising-games-going-up-on-the-sub-continent/http://www.mcvindia.com/news/read/indian-games-industry-records-16-growth-in-2012/0114161http://www.moneycontrol.com/smementor/mentorade/starting-up/-gaming-industry-beckons-indian-entrepreneurs-912268.htmlhttp://www.gamechup.com/ea-raises-pc-game-prices-by-almost-133-in-india/http://www.fonearena.com/blog/19858/nazara-technologies-to-distribute-ea-mobile-games-in-india-sri-lanka-and-bangladesh.htmlhttp://www.ibef.org/brand-india/conversations/booming-mobile-gaming-and-apps-market-in-india.aspxhttp://www.cxotoday.com/story/smartphone-to-drive-mobile-gaming-and-app-market-in-india/http://www.avendus.com/Files/Fund%20Performance%20PDF/Avendus_Report-India%27s_Mobile_Internet-2013.pdfhttp://www.thehindubusinessline.com/industry-and-economy/info-tech/india-offers-a-big-opportunity-to-future-of-gaming/article4551553.ecehttp://ibnlive.in.com/news/mobile-games-apps-market-in-india-to-touch-rs-2700-cr-by-2016-report/425284-11.htmlhttp://www.deloitte.com/assets/dcom-india/local%20assets/documents/me%20-%20whitepaper%20for%20assocham.pdfhttp://www.nextbigwhat.com/smartphone-gaming-in-india-study-nielsen-297/