Sugar Land 4B Corporation

Sugar Land 4B

Corporation

October 19, 2016

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Economic Development and the

Sugar Land 4B Corporation

Orientation

October 19, 2016

Objectives

• Purpose of SL4B

• Economic Development and Importance of Primary Employment

• Importance and Value of SL4B

• The Role of SL4B

• The Role of the Office of Economic Development

Purpose of SL4B

Sugar Land 4B Corporation Purpose

Adopted by Council Resolution 15-24

• The Sugar Land 4B Corporation’s role is to promote, assist and enhance economic development activities and quality of life opportunities within the City that promote economic development.

SL4B Origination • Originally created in 1995 to provide

funding source for First Colony Mall project

• Most recently focused funding towards quality of life initiatives as provided in the Act

• Seven Directors appointed for staggered two year terms (term limit is three consecutive 2-year terms)

Type B Sales Tax – Economic Development Tool

• Type B sales tax is used for a wide variety of economic development activities

• ½ cent of local sales tax limit to fund corporations:

–¼ cent Type A

–¼ cent Type B

History of the Economic Development Sales Tax

• Development Corporation Act of 1979

• Created to allow small cities to compete for projects

• 1993 Legislature expands 4B to all communities

• 1997 Corporations must report annually to Comptroller

• Expanded due to successful model

Total Type A / Type B Sales Tax Cities

118 – Both Type A & B Cities (228 Corp)

101 – Type A Cities

367 – Type B Cities

586 – Total Cities

Source: Texas Municipal League Economic Development Handbook 2015

TEDC Excellence Award • Highlights Exemplary

Commitment to Professional Economic Development

• One of 34 Organizations in State to Receive (Out of More than 700 Such Organizations

Economic Development and the Importance of

Primary Employment

Mission Statement

• To facilitate, through use of appropriate resources, the creation of a sustainable business environment that promotes a consistent, quality economy that enhances the standard of living for our residents and to provide the necessary financial resources for the City of Sugar Land through an expanded and diversified tax base.

• City Goal: Strong Local Economy

Funding Sources

Business & Destination Location Recognition / Marketing Leverage

Primary

Industry

VSL /

Tourism Quality of Life

Initiatives

HOT SLDC

(Type A) SL4B

(Type B)

What is Economic Development? • The process of creating wealth

through the mobilization of human, financial, capital, physical and natural resources to generate marketable goods and services.

• “The economic developer’s role is to influence the process for the benefit of the community through expanding job opportunities and tax base.” International Economic Development Council

How does Economic Development Work?

It is the process by which new dollars are infused into a local economy by primary

employers.

What are Primary Employers?

• Those companies whose products or services are ultimately used in statewide, national or international markets.

• And perhaps more importantly, primary employers create primary jobs.

What are Primary Jobs?

• Primary jobs are jobs created by manufacturing, professional services, distribution/warehouse, service industry, etc., that produce or sell their services on a regional, state, national or international basis.

• Non-primary jobs are jobs created in the local area and are the result of a certain level of economic development…e.g., local grocery store, service station or restaurant.

Primary jobs are about the flow of money within a community

• Primary jobs are the foundation of local economic development.

• Retail expansion is the product of economic development, not the cause of it.

• Local governments “profit” from economic growth and development.

Economic Development is About the Flow of Money 1,000 Primary Jobs

Average Pay: $45,000

Significant Economic Impact

More than $86 million in community payrolls

Money to support 2,100 households

Generates $8.5 million in local government taxes

Create more than $130 million in taxable retail sales

Cause more than $550 million in economic transactions

Creates another 1,700 jobs.

180 retail jobs

180 health care jobs

250 wholesale & transportation jobs

150 finance & professional jobs

170 restaurant & hotel jobs

400 manufacturing jobs

More than 300 jobs in construction and other sectors

All Jobs Are Not Create Equally— Some Examples of Employment Multipliers

• A fast food job creates 1/10 additional job.

• A high-paying manufacturing job creates 2+ spin-off jobs and has an economic impact of over $370,000 annually.

• A job at an advanced technology company creates 7 additional jobs.

• One wealthy retiree creates 3 additional jobs.

A Local Economy

Retail & Service Sector

Local Supplies

Primary

Employers

Importance and Value of SL4B

Importance & Value of SL4B

Major Relocations & Expansions

Highlighted by Schlumberger Announcement

Excludes $94.5M in Completed & Ongoing Projects

Major Medical & Retail Projects Also Ongoing

FY15 & FY16 Announcements

New & Retained Jobs 690

Capital Investment $268.8M

SF Leased / Built 427,600

Recent Expansions & Announcements

• Nalco Champion HQ Expansion

Recent Expansions & Announcements

• Applied Optoelectronics HQ Expansion

Recent Expansions & Announcements

• First Data / TeleCheck Relocation

Recent Expansions & Announcements

• Schlumberger HQ Consolidation

Tax Abatement Summary

• Active Abatements Far Exceed Minimum Required Values – Real Property: 95% of Required Value

– Personal Property: 36% of Required Value

– Inventory: 392% of Required Value

Tax Year 2016 Property Exemptions

Commercial (Abatements & Other Exemptions) $145.251M

Residential (Homestead, Over-65, Disabled, etc.) $1.189B

Community Impact • Recruitment & Retention of Primary Employers –

64,600+ Jobs

• Continue to be an Economic Powerhouse within the Houston region

• Further Reputation as Premier Location for Corporate HQ

• Keeps Residential Property Taxes Low

• New Sales Tax Dollars, Increased Commercial Property Tax Values, Capture of Additional HOT Taxes

• Growing Business Investment

Community Impact

Economic Indicators (Sept 16)

Number of Jobs 64,606

Number of Businesses 4,566

Office Space 8.2 million square feet

Occupancy 90.3 percent

Retail Space 7.9 million

Occupancy 96.7 percent

Industrial Space 9.8 million square feet

Occupancy 97.4 percent 0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

2014 2015 2016

54,100

63,505 64,606

86,495 86,972 85,738

Population vs Job Growth

Jobs Popluation

Community Impact • The City of Sugar Land has exempted just over $145

million in commercial property tax value in 2016

• By comparison, more than $1.1 billion in residential property tax was exempted during the same period

$0

$200,000,000

$400,000,000

$600,000,000

$800,000,000

$1,000,000,000

$1,200,000,000

Residential Commercial

$774,395,997

$382,925,189

$14,508,461

$17,276,073

$145,251,074

Homestead Over Age 65 Disabled Person Disabled Veterans Commercial

Community Impact

• Quality of Life Reinvestments

• Allows Residents Opportunity to Live, Work, Shop & Play in Sugar Land

Role of SL4B

General Powers & Duties • Power to expend tax proceeds

• Powers of a Nonprofit Corporation

• Status as a Non-stock Corporation

• Financial Transaction Powers

• Exemption from Federal, State and Local Taxation

• Duty to Comply with Open Meetings and Public Information Act

• Monthly Meetings (3rd Wednesday at 4 p.m.)

Budget Responsibilities

• Oversee the funding for identified projects included in the economic development plan in accordance with policies and directives established by City Council

• Follow guidelines of how Corporation proposes to use tax funds to achieve the objectives, including any limitations on use of funds

Budget Process

• Budget Committee appointed by SL4B Board

• Budget reviewed by SL4B Board

• Filed with City Council for consideration and approval

Permissible Type B Projects

• Type B Projects which must create or retain primary jobs.

• Type B tax proceeds may be spent on land, buildings, equipment, facilities, expenditures, targeted infrastructure and improvements for items that fit the definition of “project” under Section 505.151 of the Act.

• Type B may provide the land, buildings, equipment, facilities, expenditures, targeted infrastructure and improvements necessary for creation of primary jobs, including a project.

Defined Project Types – Required to Create/Retain Primary Jobs

• Manufacturing and industrial facilities

• Research and development facilities

• Recycling facilities

• Air or water pollution control facilities

• Distribution centers

• Small warehouse facilities

• Primary job training facilities for use by higher education

• Regional or national corporate headquarters facilities

Other Authorized Categories • Type B projects which are not required to

create or retain primary jobs: – Job training classes – Certain infrastructure improvements that promote

or develop new or expanded business enterprises limited to specific improvements

– Land, buildings, equipment, facilities and expenditures required or suitable for a career center not located within the taxing jurisdiction of a junior college.

– Development and expansion of commuter / light rail and airport facilities

Allows Quality of Life Projects Permits expenditures for land, building,

equipment, expenditures & improvements: • Professional and amateur sports and

athletic facilities • Entertainment, tourist and convention

facilities • Public parks & related open space

improvements • Affordable housing • Water supply facilities • Water conservation programs

Promotional Expenditures

Can a Type A or Type B corporation expend sales tax proceeds for promotional purposes?

• Yes – Section 504.105 & 505.103

• Attorney General Opinion GA-86 (2003)

(1) Promotional Expenditures must advertise or

publicize the city for the purpose of developing new and expanded business enterprise;

(2) The 10 percent limitation is an annual limitation.

Marketing • Texas Wide Open for Business

• Houston Economic Development Guide

• CoreNet Global

• Here is Houston

• Area Development

• Bisnow

• Global Trade

• Site Selection

• Business Facilities

• Houston Texans Yearbook

• Fort Bend County Economic Guide

Role Of Office of Economic Development

Organizational Chart Ex

ecu

tive

Dir

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f

Bu

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and

Go

vern

men

tal A

ffai

rs

Assistant Director of

Economic Development

Primary Employment

Business Retention

Manager

Compliance Manager

Assistant Director of

Economic Development

Public Private Partnerships

Tourism & Destination Services Administrator

Destination Events Manager

Tourism & Marketing Manager

Tourism Coordinator

Public/Private Partnerships Manager Public/Private

Partnership s Coordinator

Cultural Arts Manager

Executive Assistant

Sugar Land Economic Development Strategies

• Primary Industry Recruitment Program – Data & Research

– Key Message Platform & Targeted Industries

– Lead Sources

– Direct Recruitment & Company / Influencer Sales

– Analysis Models

– Incentive Recommendations

– Sustainability Initiatives

Sugar Land Economic Development Strategies

• Business Retention Program – Research & Company Asset Mapping

– Outreach Meetings

– Development Process Liaison

– Local Manager Roundtables

– Training Partnerships

– Business Recognition Program

– Health Industry Sector

Sugar Land Economic Development Strategies

• Retail Program – Information & Referral

– Retail Economic Impact

– Retail Attraction Support

– Retail Roundtables

Sugar Land Economic Development Strategies

• Marketing Program – Collateral

– Website & Social Media

– Media

– Advertising

– Leverage Marketing

– Industry Specific Campaigns

– Key Influencers – Regional / National / Int’l Marketing

Sugar Land Economic Development Strategies

• Compliance Program – Incentive Agreements (Direct & 380)

– Public / Private Partnership Agreements

– Property Tax Abatements

– State Reporting

– Property Tax Assessor

Sugar Land Economic Development Strategies

• Corporation Administration – SLDC & SL4B Corporation

– SL4B Joint CIP Program

– City Council Economic Development Committee

– Agreement Development & Negotiations

– Client Management

– Performance Management

Sugar Land Economic Development Strategies

• Public / Private Partnerships – Destination Development

– Capacity Building

– Management of TIRZs

– Commercial Redevelopment Support

Sugar Land Economic Development Strategies

• Visit Sugar Land Convention & Visitor Services / Tourism – Branding the Sugar Land Experience

– Comprehensive Marketing Program

– Hotel & Meeting Planner Services

– Tourism Services

– HOT Fund Administration

– Visitor Center Management

Sugar Land Economic Development Strategies

• Cultural Arts – Public Art

– Programing

– Partnership

Sugar Land Economic Development Strategies

• Strategic Projects – Development of an External City Marketing Program – Planning for Small Business/Entrepreneurialism – Update on 5 Year Economic Development Strategic Plan and

Targeted Industry Analysis – Central Unit Land Planning and Interim Development – Planning for Overall TIRZ #4 Implementation & Development

of City Owned Property – Festival Site Management – Development of a Special Events Ordinance – Public Art Plan – Implementation of Performing Arts Center Planning and

Development

Questions?

TIRZ No. 4 Plaza Public Art Public Hearing & Action on Resolution No. 2015-10-14

Public Art Plan Background

Cultural Arts has been noted as a priority by City Council.

In 2014, the City Council approved the Cultural Arts Strategic Plan & Implementation Guide.

Public Art Plan was initiated in Sept 2015 and is anticipated to be adopted by City Council in Nov 2016.

What does a Public Art Plan do?

• Define the City’s vision for public art, in accordance with previously adopted policy documents and further public input

• Develop a comprehensive, multi-year plan for public art projects

• Create an implementation guide

Key Recommendations

• Adopt a new vision for public art. • Pursue near-term opportunities at the

performing arts center, festival site, greenways and airport.

• Collaborate with City agencies in planning, preliminary engineering and design processes to explore future opportunities in projects.

• Create flexible pools of funding for public art initiated by the City, using revenues generated by sales taxes and hotel taxes.

Key Recommendations • Establish partnerships with cultural

institutions and galleries from the region to support temporary public art exhibitions.

• Provide guidelines and funding incentives for developers and community associations.

• Revise the Capital Donations Policy to provide more specific guidance for public art and memorials.

Community Engagement What We Learned from the Survey

By and large, the most important goal in people’s minds is placemaking … how public art can activate public spaces.

This is reflected survey respondents’ priority goals: • “create memorable, meaningful

places,” (69%) • “anchor activity centers” such as Town

Center (54%) • “create whimsy and delight in

everyday places” (49%)

Envisioning What Types of the Projects Should Sugar Land Focus On?

• Destination Activity Centers • Civic Infrastructure • Temporary Exhibitions

Short-Term Installation Projects • TIRZ No. 4 Plaza • Airport Gateway • Festival Grounds Overlook • Hike-Bike Trails, Ditch H

Envisioning Project Development - Long-Term Projects

•Hike-Bike Trails •PAC Interior •Park Retrofits •Transportation Infrastructure •Water •Future Arts Facilities •Town Center •Lake Pointe Town Center •Imperial Redevelopment

•City Parks •Cullinan Park •City Hall Atrium •Events

Funding

Public Funding • General Fund • CIP/Percent for Art • Hotel Occupancy Tax • SL4B • Tax Abatement • TIRZ • SL4B Joint CIP Program

Private Funding

• SL Legacy Foundation

• Corporate Sponsorships

• Planning & Development

TIRZ No. 4 Plaza Public Art

May 24, 2016 City Council held a workshop to review and discuss the draft Public Art Plan

The total funding for Fiscal Year 2017 amounts to $250,000

Sugar Land Airport Gateway

TIRZ No. 4 Plaza

Festival Site Overlook

Description

Use the 2.88-acre plaza as space for long-term sculpture exhibitions.

Location

Location

Timeline

The project’s completion will coincide with the January 2017 opening of the Smart Financial Centre.

Establish draft contract with Cultural Partner(s)/MFAH

Through early November

PAC Task Force review selected artwork/artist Early November

PARCS Board review selected artwork/artist Nov. 8

City Council approve selected artwork/artist/approve contract

Early December

Installation Early January

Project Cost $50,000

Recommendation

Hold Public Hearing

Consideration and Authorization of Funding Resolution No. 2016-10-14

Public Hearing

Receive and hear all persons desiring to be heard on a funding request by the City of Sugar Land to fund the TIRZ No. 4 public art project near the Smart Financial Centre.

Resolution No. 2016-10-14

Approving a request by the City of Sugar land to fund the TIRZ No. 4 public art project near the Smart Financial Centre.

QUESTIONS

Airport Gateway Public Art Public Hearing & Action on Resolution No. 2016-10-15

Public Art Plan Background

Cultural Arts has been noted as a priority by City Council.

In 2014, the City Council approved the Cultural Arts Strategic Plan & Implementation Guide.

Public Art Plan was initiated in Sept 2015 and is anticipated to be adopted by City Council in Nov 2016.

Airport Gateway Public Art

May 24, 2016 City Council held a workshop to review and discuss the draft Public Art Plan

The total funding for Fiscal Year 2017 amounts to $250,000

Sugar Land Airport Gateway

TIRZ No. 4 Plaza

Festival Site Overlook

Description

The City should use the occasion of the Super Bowl to acquire, commission, or display a gateway artwork.

Location

Location

Location

Timeline

This project be completed in time for the Super Bowl in February 2017.

Selection Panel meeting #1 (orientation) Oct. 25

All artist/artwork proposal due Oct. 31

Selection Panel meeting #2 (artist selection) Nov. 2

PARCS Board review of selected artwork/artist Nov. 8

City Council approve artwork/contract Nov. 15

Installation Jan12-15

Project Cost $100,000

Recommendation

Hold Public Hearing

Consideration and Authorization of Funding Resolution No. 2016-10-15

Public Hearing

Receive and hear all persons desiring to be heard on a funding request by the City of Sugar Land to fund the Airport Gateway public art project at the Sugar Land Regional Airport.

Resolution No. 2016-10-15

Approving a request by the City of Sugar land to fund the Airport Gateway public art project at the Sugar Land Regional Airport.

QUESTIONS

City of Sugar Land Office of Economic Development

Update on External City Marketing Plan

Phase 1: Research- Atkins / Epiphany

Listening Session 25 Participants

City Leaders Phone Interviews 9 Participants

Economic Development Participants 7 C-Suite Executives Participants

6 Key Influencers Phone Interviews Participants

5 Key Influencers Online Focus Group Participants

Tourism Participants 9 Participants

Phase 2: Creative

Development Counselors International

Consultants Immersion Tour

Stakeholder Committee:

Brokers/Developers

CenterPoint

Corporations

Smart Financial Centre/ACE Theatrical Group

Hotels

Pilots/Aviation Experts

Destination Venue Partner

Education (University of Houston & FBISD)

Internal Brand Committee

Les Newton, PCD

Pete Korsos, Marriott

Gary Becker, ACE

Andrew Huang, ‎Director of Marketing, Smart Financial Centre in Sugar Land

Bob Dompke, Director Integration, Nalco

Kurt Kirchof, SVP, Nalco

Jay Miller, President, Skeeters

Elizabeth Rosenbaum, SLRA

Allen Bogard, City Manager

KEY MESSAGES

Target Audience: Economic Development

Sugar Land’s pro-business climate and family-oriented quality of life attract everything from Fortune 500 companies to startups, making the city an economic powerhouse within the Houston region.

The Fortune 500 find a home in Sugar Land.

Top talent.

Global access is minutes away.

Far from average.

Pro-business city in a pro-business state.

Target Audience: Airport

For those flying to the Houston region, Sugar Land Regional Airport is a luxury gateway for private and corporate aviation.

Where the Fortune 500 fly.

Luxury gateway to Houston.

VIP treatment for pilots.

International access, first-class amenities.

Target Audience: Visitors

Sugar Land is an escape from Houston that serves up big city amenities with small town hospitality. Whether it’s a piece of history, on-trend shopping or hours of family fun, Sugar Land offers something sweet for everyone.

Escape Houston, discover the unexpected.

Our sweet history, your memories.

Take a stroll in Town Square.

Texas-size attractions made sweeter.

Be our guest.

Target Audience: Meeting Market

Sugar Land’s top-ranked hotels, proximity to Houston, walkable Town Square and warm hospitality make meetings feel less like business and more like home.

Close to Houston, far from expected.

Top-rated hotel in the heart of Town Square.

Executive-approved name brand hotels.

Facilities for invigorating sports and inspiring speakers.

We strive to make your meetings sweeter.

Target Audience: Community

Visitors, businesses and residents come to Sugar Land for the same reasons: to experience big city amenities in a safe community that feels like home sweet home.

Historical past, dynamic future.

Big city amenities, small town feel.

An award-winning city with great schools.

“The Sugar Land Way.”

Sweet hospitality.

Healthy bodies, better life.

VALUE PROPOSITION

Highlights

20 Minutes Southwest of Downtown Houston

Global Companies Ranging from Startups to Fortune 500’s

Highly Educated, Globally Diverse and Fast-growing

Access to International Airports, GlobalSelect Amenities

Activities in Close Proximity

A-list Artists at the Smart Financial Centre

Brand-name Hotels

Wide Range of Housing Options

Top-ranked K-12 Education

Pristine Parks and Trails

World Class Medical

Among the Most Beautiful and Safest Cities

QUESTIONS

Sugar Land 4B

Corporation

Next meeting to be announced.