Student Employability & Business Intelligence - LinkedIn Lecture Programme

Post on 20-Dec-2014

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LinkedIn is an essential tool for students to increase their visibility, employability and commercial awareness. It is essential that university and even school students build their LinkedIn networks as soon as they can. This presentation outlines the key opportunities for both students and universities in the successful use of LinkedIn to develop engaged students, strong alumni networks and engaged business communities.

Transcript

company/evo3-consulting evo3coevo3co

the social business consultancy

consulting | training | coaching | support services | planning tools

you only have

to make a great first impression

inappropriate or missing professional profile on linkedin;

no demonstration of any expertise or interests;

no investment in professional or university connections;

uninformed about timely industry and market trends;

unsecure personal social media profiles;

sharing inflammatory content through social networks?

engaged in visible inappropriate & contentious behaviour?

professional social media profile demonstrating expertise & interests;

100’s of engaged professional connections including peers, alumni and the university;

researching and sharing relevant & timely intelligence;

informed about industry and market trends;

following and engaging company & brand pages;

publishing and sharing their expertise & thoughts online;

private and secure personal social media profiles.

alumnigroup

staff

partners

alumni

1st level

1st level

1st level

2nd 3rd

2nd

2nd

2nd

2nd

3rd

3rd

3rd

3rd

3rd

3rd

3rd

3rd

CompanyCompany

groupmembers

groupmembers

groupmembers

groupmembers

215,000 8,160,000730

Company

University

student

commercial awareness | project research | learning | professional networks

access to network of peers – to ask questions or get recommendationslearn from experts – in their industryobtain learning – insights or best practicesfind information and opinions – to answer their questions

enhance their commercial awareness ;

build their network of professional and university connections whilst at university;

build a tailored news feed to learn about industry and market trends by following influential companies and thought leaders;

learn the language and etiquette of professional networking, whilst building their own visibility & credibility;

develop the habits to use linkedin as an essential daily business tool, which will be valued in the workplace.

demonstrate expertise | increase visibility | research target audiences

build credibility and trust in the marketplace by demonstrating their skills & expertise through their project and work experience;

build their network of connections to tap into the wealth of unadvertised jobs on linkedin;

engage with experts, alumni and university staff to build a robust support network that will add value to any future employer;

educate themselves on potential employers through linkedin to demonstrate their understanding of the business at interview;

demonstrate their understanding of industry by following influential people’s updates long before entering the jobs market.

evo3

increase the employability and commercial awareness of your students;

build long lasting and resilient connections with your students, creating a strong, generous and active alumni;

build a strong online university brand with the ability to reach out through your students’ extended network;

increase the strength of your connection to your business community through your extended networks of students, alumni and staff.

3 essential sessions to successfully integrate linkedin as a professional collaboration tool

linkedin lecture programme

create a tailored news feed and increase your commercial awareness

optimise your linkedin profile to attract the right attention

influence your target audiences in a professional way

reach out, connect and build your own professional network

linkedin lecture

practice finding timely & relevant intelligence through linkedin

peer review of linkedin profiles to give you confidence

influence your target audiences in a professional way

connect with students, alumni & staff and follow companies

follow-up workshops

create a tailored news feed to track and support students’ activities

optimise your own linkedin profile to demonstrate credibility

develop a collegiate approach to engaging your connections

connecting with students, alumni and business connections

staff workshop

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