Strategic Management Practice in Community Sport Lecture 3 070314

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This Lecture supports the community practice ethos of Strategic Management in sport businesses and local communities

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Strategic Management Practice in Community Sport

Lecture 3-070314The conference and workshops

UPDATE! Meet as a group (weekly) and individually work on your

tasks… Strategic role Community meetings Develop NOS Start to complete the descriptor and think about your

presentation format Begin to draft your strategy, add to the framework already

agreed! Search for appropriate vocational resources Start to discuss where your academic content would best

support your strategy Visit your local community/Business regularly!!!

Great find by…

http://www.playleftwing.org/wp-content/uploads/2013/10/Community-Sports-Development.pdf

Vocational Resources:

Real-world Engagement Academic theory/frameworks Vocational Resources…

Websites, Industry publications, Bloggs, Internet articles etc.

E.g. 1984 Olympic legacy

West Leeds RFUC & RFU Strategy links

The Legacy of the Sarajevo Winter Olympics 1984

Zetra Ice Rink1984 Olympic legacy

Live well play group for over 60s

Building a Paralympic business

for Ed Holt

Finns open playgrounds to adults

http://www.sportengland.org/sport-you/volunteers-and-coaches/volunteers/games-maker-legacy-continues/

Latest from the pitch… http://news.sportengland.org/

IzaOgC7TH_d238gJuHlKB1sZES5ub3R4etuRCCKWW20/WebView.aspx

You can sign up for a monthly email service

I found this here (useful for Greg and Johnny’s group): http://youtu.be/s2wQUoM0Qqg

 

Wooden Spoon legacy and fund raising..

Workshop guidance Structure

Session plan, timed, referenced, variety and practiced! Delivery style

Will you talk all the time? Will the audience do all the talking? Somewhere in the middle but how? Lions to Lambs (will yours be like this)

My best experiences Styles of teaching on this course My old boss Colleague from school My old PE teacher etc.

Workshop guidance cont: Content

Use the NOS elements to define some of your content! Be prepared to justify your choice Overview of your strategy Identify at least one inclusive theme or business

development focus Why is your theme important to the future of your

Sport/Business? Have you spoken to industry professionals about your ideas

or can you demonstrate literature support? i.e. I don’t just want to see your ideas I need to see you’ve tested them…do they work…what do industry professionals think of them etc.

Workshop guidance cont:

Active engagement throughout the conference

Asking constructive questions Participating in tasks and group discussions Using the information for future employment and

asking questions of the keynote speakers Amending your workshop with information gleaned

from others

THE WORKSHOP:

At the start…Welcome Identify yourself (introductions and focus area’s) What is the theme and purpose of your

presentation Briefly outline your chosen strategy and what is

to come What will be expected of the audience?

Task: You have 5 minutes to think about something you have

contributed to your group so far? Identify your academic framework/management tools…do

you plan on using more than 1? Explain why you have selected this What is your main content element within your

presentation? What requirements do you have? Then I’ll select a couple of people at random and we’ll hear

what they have to say! It could be anything from your visit, your management

framework/ tool, your input on Face book, your NOS discussion or some kind of resource that you’ve found?

Structure: Have a beginning Introduction, outcome related, ‘real world engagement’ and

outline the session Develop a Middle Main focus related to you’re strategy, supported by ‘NOS’

elements and make it task orientated Evidence academic tools, literature and vocational material Include activities Invite guests Plan a conclusion Leave a lasting impression and stimulate a thought process…

like…Lions to Lambs

Public Speaking:

Be cool… …but confident Be prepared… …but lively Be professional… But…considered

…above all…Be remembered

Developing the brand awareness of LRF

Communication:

Communication link Tone of your voice Emphasis on speech Use of humour Speed of speech Pronunciation Pitch Variety Motivational speech

(Hind 1989)

People remember:

10% of what the read

20% of what they hear

35% of what they see

60% of what they hear and see (together)

90% of what they do (interactively)

How do we learn

Tell me and I forget

Show me and I remember

Involve me and I understand

Evidence…meeting 1

Interesting articles: http://www.tandfonline.com/doi/abs/

10.1080/09650790701664021#.Uxh31xa5fzI Ledwith, M. (2007). On being critical: uniting theory and

practice through emancipatory action research. Educational Action Research, 15(4), 597-613.

http://www.playleftwing.org/wp-content/uploads/2013/10/Community-Sports-Development.pdf

Hylton, K. (2013) Sport development: Policy, Process and Practice. Abingdon. Routledge. (796.0941 SPO)

Audio Visual Aids:

Overhead projector Slide projector Write on/off board Chalk board Flip chart Video play-back Video filming Posters

Hand-outs Demonstration Models Audiotapes CD’s Image projection Computer based

projections

The audience:

Don’t confuse them Don’t try to baffle them Don’t talk down to them Don’t be boring Do engage with them Do ask them what they think Do negotiate with them Do encourage them to get involved

Technical Equipment

Be prepared… Get there early Set it up beforehand Check it Switch it on Switch it off Switch it on again Have a plan ‘B’

Things to think about…

Lets get started…have you made a start yet? Arrange a ‘conference’ meeting Chat to other people Develop your workshop descriptors Recap workshop structure advice and examples Developing the detail of the descriptor and a session

plan Content delivery and sharing the 30 min slot Resource considerations

Governmentpolicy

“Nested” strategies

County/Regional Strategy

Leeds/Local Council Strategy

Your Community Strategy

Within the next 2 weeks:

Overview of each groups descriptor Have you started yours? Do you need help? Are you just looking for a dynamic section? How are you delivering your main content? What about variety? Have you applied detail? Have you applied ‘real world’ theory,

literature, NOS and academic tools

Writing the strategy Mission aims objectives actions

Increasing level of detail to operationalise your mission

Actions include responsible parties, timescales, resources

Need to balance detail with readability/ utility

Could someone else pick up the document and implement it?

Next workshop

Week 7 (21 March 2014)Lecture 4 Next week is your last scheduled ‘real-world’

engagement week…make the most of it…

Read and locate appropriate resources prior to that session

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