Strategic foresight and museum engagement. bev dywan
Post on 18-Jan-2015
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Enter Engagement
Thinking about museums and visitors
about museums and visitors
Topic: Museum relevancy and
visitor engagement options
• Interesting tech, social and educational trends
• Museum-related examples• Q+A, your insights
about museums and visitors
Bev Dywan
• Worked in museum exhibit design from
1984 – 2009, mainly in experience design
• Received a Master’s degree in
Strategic Foresight and Innovation
about museums and visitors
You
• Education?
• Design?
• Social Media?
• Other?
about museums and visitors
• What is strategic foresight?and why on earth am I talking about it?
• Looks at complexity of issues, combining design/business and future thinking- through deep analysis, holistically- bigger problems within the ecosystem
• Find meaning through environmental scans to find *sparks*
about museums and visitors
• What is strategic foresight?
• Human elements driving solutions• Opens up to ‘what is a possible future?’
about museums and visitors
• Current tech trendsBLUETOOTH STICKERS
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• Current tech trendsAUGMENTED REALITY
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• Current tech trendsAPPS FOR SIMULTANEOUS TRANSLATION
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• Current tech trendsLIVE TRANSCRIPTION
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• Current tech trendsOPEN BROADCAST STREAMING
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• Current tech trends3D SCANNING AND PRINTING
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• Current uptake3D SCANNING AND PRINTING
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• Current tech trendsGAMING
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Current uptake
The Cleveland Museum of Art• “Local projects”Created game-likeinteractives within the museum
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• Current tech trendsINDOOR GPS
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• Current tech trendsNORMALIZATIONOF THESMART PHONE
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• Current biz trends
TRANSPARENCY
• Current uptakeTRANSPARENCY
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• Current education trends
BYODs, iPADs, MOOCs, GAMIFICATION & SOCIALIZATION, CROWDSOURCING CONTENT
“Culture eats strategy for breakfast”- go to where the culture is
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• Current education trendsMOOCs
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• Current social trendsRESISTANCE TO INEQUITY
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• Current social trendsRESISTANCE TO OPPRESSION
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• Current uptake Museum of London
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• Current education trends• Gamification
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Current social media – on Facebook
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Possible solutions – Meta Connections
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Current museum trendsBrand
• trust
“On the Internet, no one knows you’re a dog.”
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Current museumBRAND
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Traditional museumBRAND
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Museum org chart
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Museum influencerNINA SIMON
COMFORT,
VISIBILITY,
PUBLIC VALUE
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Current museum trendsNINA SIMON: change to museum brand
1.Clarity on the brand and what the institution is, and wants to portray
2.Buy-in from every level of the museum – the Board to the cafeteria staff
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Current museum trendsBRAND
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Current museum trendsSOCIAL MEDIA
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Future museumBRAND
about museums and visitors
bev@designin3d.com
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