Strategic foresight and museum engagement. bev dywan

Enter Engagement

Thinking about museums and visitors

about museums and visitors

Topic: Museum relevancy and

visitor engagement options

• Interesting tech, social and educational trends

• Museum-related examples• Q+A, your insights


Bev Dywan

• Worked in museum exhibit design from

1984 – 2009, mainly in experience design

• Received a Master’s degree in

Strategic Foresight and Innovation


You

• Education?

• Design?

• Social Media?

• Other?


• What is strategic foresight?and why on earth am I talking about it?

• Looks at complexity of issues, combining design/business and future thinking- through deep analysis, holistically- bigger problems within the ecosystem

• Find meaning through environmental scans to find *sparks*


• What is strategic foresight?

• Human elements driving solutions• Opens up to ‘what is a possible future?’


• Current tech trendsBLUETOOTH STICKERS


• Current tech trendsAUGMENTED REALITY


• Current tech trendsAPPS FOR SIMULTANEOUS TRANSLATION


• Current tech trendsLIVE TRANSCRIPTION


• Current tech trendsOPEN BROADCAST STREAMING


• Current tech trends3D SCANNING AND PRINTING


• Current uptake3D SCANNING AND PRINTING


• Current tech trendsGAMING


Current uptake

The Cleveland Museum of Art• “Local projects”Created game-likeinteractives within the museum


• Current tech trendsINDOOR GPS


• Current tech trendsNORMALIZATIONOF THESMART PHONE


• Current biz trends

TRANSPARENCY

• Current uptakeTRANSPARENCY


• Current education trends

BYODs, iPADs, MOOCs, GAMIFICATION & SOCIALIZATION, CROWDSOURCING CONTENT

“Culture eats strategy for breakfast”- go to where the culture is


• Current education trendsMOOCs


• Current social trendsRESISTANCE TO INEQUITY


• Current social trendsRESISTANCE TO OPPRESSION


• Current uptake Museum of London


• Current education trends• Gamification


Current social media – on Facebook


Possible solutions – Meta Connections


Current museum trendsBrand

• trust

“On the Internet, no one knows you’re a dog.”


Current museumBRAND


Traditional museumBRAND


Museum org chart


Museum influencerNINA SIMON

COMFORT,

VISIBILITY,

PUBLIC VALUE


Current museum trendsNINA SIMON: change to museum brand

1.Clarity on the brand and what the institution is, and wants to portray

2.Buy-in from every level of the museum – the Board to the cafeteria staff


Current museum trendsBRAND


Current museum trendsSOCIAL MEDIA


Future museumBRAND


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