Storytelling in PR with social media - PR Net

Storytelling with social media

1. There is a new news flow

2. Social media is great for telling human

stories and having conversations

3. Advertising stuff� not so much

The official Steers Page It's the

WEEEKKEEENNNNDDD Baby!! Celebrate

Friday by treating yourself to Steers. It's

that good !

4. As long as people view/interact with

the content who cares where they view it

5. Everyone has ADD online� short

regular snacks not hefty meals

Oh look

it’s a new

gaga

video…

seeya

Yeah yeah

great yeah

yeah huh?

What?

yeah

6. You’ll probably want a Facebook

Page

6.1. Insights tool is really handy

6.2 Our Facebook pages get more

traffic than our microsites/blogs

“Here is this week's summary for the

Facebook Page: Bushmills South Africa

+391 Fans this week (789 total Fans)

12 Wall Posts, Comments, and Likes

this week (5 last week)

1,932 visits to your page this week (551

visits last week)”

6. Twitter is great for reaching

influencers (journos/bloggers)

7. you’re competing with this�

8. Effort in needs to match results out�

Where’s my money

gone?!

You bozos are fired!

9. Bloggers aren’t journalists (but

sometimes journalists are bloggers)

That’s great,

but where’s my

free stuff?

9.1 They just want to know you care (free

stuff helps)

10. Know how your going to drive traffic

11. There is no such thing as a great

social media campaign, only a great

integrated campaign

Love your

ads bru

No, no, I

love your

PR

campaign

dude

Telling the story of KWV online

Anyone for a

braai and some

rugga?

Get rid of the marketing middleman and

get consumers in touch with the real

people that make the wine.

We started with a blog�

We created video covering behind the scenes activities

at KWV allowing the people that work there to tell the

story in their own voice.

We use wordpress for all our blogs

But we quickly realised Facebook is our

main tool for engaging people

“Here is this week's summary for the

Facebook Page: KWV Wines

+303 Fans this week (1,839 total Fans)

45 Wall Posts, Comments, and Likes

this week (44 last week)

465 visits to your page this week(393

visits last week)”

But we quickly realised Facebook is our

main tool for engaging people

We use Twitter to reach influencers

We booked facebook ads to grow the

community

Talk to Habari about

booking these

On the SM frontline with kulula.com

We were getting hammered on world cup

pricing issue

King James came up with these ads�

Fifa not so impressed.

The path from Twitter to CNN

@kulula oh dear letter from FIFA's lawyers says we broke

their trademark of the use of "South Africa" and think our non-

WC ad was about soccer...

The path from Twitter to CNN

The path from Twitter to CNN

The path from Twitter to CNN

The path from Twitter to CNN

The path from Twitter to CNN

April Fools Day – kulula trademark sky

April Fools Day – kulula trademark sky

Taking on the British tabloids with Zumo

Taking on the British tabloids with Zumo

Social media checklist

• Understand your audience and where they are online

• Commit to a long term strategy

• Decide what the brand has authority to talk about

• Identify who is going to produce material

• Find the right tone of voice

• Choose your platforms

• Make sure you understand their etiquette

• Integrate social media campaigns with all marketing

• React quickly and consistently

• Be prepared to adapt rapidly