The Evolution of Brand Storytelling · The Evolution of Brand Storytelling Meredith Pearson Director of PR & Communications, VisitBritain, USA [email protected] @MissMeredithP

Page 1 <img data-url='document/the-evolution-of-brand-storytelling-the-evolution-of-brand-storytelling-meredith.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: The Evolution of Brand Storytelling · The Evolution of Brand Storytelling Meredith Pearson Director of PR & Communications, VisitBritain, USA meredith.pearson@visitbritain.org @MissMeredithP' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022063018/5fdafb78382a061ce27c11e8/html5/thumbnails/1.jpg' width='140' height='200' /> The Evolution of Brand Storytelling

Meredith Pearson

Director of PR & Communications, VisitBritain, USA

meredith.pearson@visitbritain.org @MissMeredithP

@LoveGREATBritain

Page 2 <img data-url='document/the-evolution-of-brand-storytelling-the-evolution-of-brand-storytelling-meredith.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: The Evolution of Brand Storytelling · The Evolution of Brand Storytelling Meredith Pearson Director of PR & Communications, VisitBritain, USA meredith.pearson@visitbritain.org @MissMeredithP' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022063018/5fdafb78382a061ce27c11e8/html5/thumbnails/2.jpg' width='140' height='200' /> 2012: The ‘Golden Moment’

Page 3 <img data-url='document/the-evolution-of-brand-storytelling-the-evolution-of-brand-storytelling-meredith.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: The Evolution of Brand Storytelling · The Evolution of Brand Storytelling Meredith Pearson Director of PR & Communications, VisitBritain, USA meredith.pearson@visitbritain.org @MissMeredithP' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022063018/5fdafb78382a061ce27c11e8/html5/thumbnails/3.jpg' width='140' height='200' /> Partnerships: Influencers and Brands

Page 4 <img data-url='document/the-evolution-of-brand-storytelling-the-evolution-of-brand-storytelling-meredith.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: The Evolution of Brand Storytelling · The Evolution of Brand Storytelling Meredith Pearson Director of PR & Communications, VisitBritain, USA meredith.pearson@visitbritain.org @MissMeredithP' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022063018/5fdafb78382a061ce27c11e8/html5/thumbnails/4.jpg' width='140' height='200' /> Over $1 million in Advertising Value from Launch Event Alone

Page 5 <img data-url='document/the-evolution-of-brand-storytelling-the-evolution-of-brand-storytelling-meredith.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: The Evolution of Brand Storytelling · The Evolution of Brand Storytelling Meredith Pearson Director of PR & Communications, VisitBritain, USA meredith.pearson@visitbritain.org @MissMeredithP' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022063018/5fdafb78382a061ce27c11e8/html5/thumbnails/5.jpg' width='140' height='200' /> Page 6 <img data-url='document/the-evolution-of-brand-storytelling-the-evolution-of-brand-storytelling-meredith.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: The Evolution of Brand Storytelling · The Evolution of Brand Storytelling Meredith Pearson Director of PR & Communications, VisitBritain, USA meredith.pearson@visitbritain.org @MissMeredithP' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022063018/5fdafb78382a061ce27c11e8/html5/thumbnails/6.jpg' width='140' height='200' /> Page 7 <img data-url='document/the-evolution-of-brand-storytelling-the-evolution-of-brand-storytelling-meredith.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: The Evolution of Brand Storytelling · The Evolution of Brand Storytelling Meredith Pearson Director of PR & Communications, VisitBritain, USA meredith.pearson@visitbritain.org @MissMeredithP' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022063018/5fdafb78382a061ce27c11e8/html5/thumbnails/7.jpg' width='140' height='200' /> Page 8 <img data-url='document/the-evolution-of-brand-storytelling-the-evolution-of-brand-storytelling-meredith.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: The Evolution of Brand Storytelling · The Evolution of Brand Storytelling Meredith Pearson Director of PR & Communications, VisitBritain, USA meredith.pearson@visitbritain.org @MissMeredithP' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022063018/5fdafb78382a061ce27c11e8/html5/thumbnails/8.jpg' width='140' height='200' /> Page 9 <img data-url='document/the-evolution-of-brand-storytelling-the-evolution-of-brand-storytelling-meredith.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: The Evolution of Brand Storytelling · The Evolution of Brand Storytelling Meredith Pearson Director of PR & Communications, VisitBritain, USA meredith.pearson@visitbritain.org @MissMeredithP' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022063018/5fdafb78382a061ce27c11e8/html5/thumbnails/9.jpg' width='140' height='200' /> Page 10 <img data-url='document/the-evolution-of-brand-storytelling-the-evolution-of-brand-storytelling-meredith.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: The Evolution of Brand Storytelling · The Evolution of Brand Storytelling Meredith Pearson Director of PR & Communications, VisitBritain, USA meredith.pearson@visitbritain.org @MissMeredithP' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022063018/5fdafb78382a061ce27c11e8/html5/thumbnails/10.jpg' width='140' height='200' /> Multi-Platform PR

Page 11 <img data-url='document/the-evolution-of-brand-storytelling-the-evolution-of-brand-storytelling-meredith.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: The Evolution of Brand Storytelling · The Evolution of Brand Storytelling Meredith Pearson Director of PR & Communications, VisitBritain, USA meredith.pearson@visitbritain.org @MissMeredithP' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022063018/5fdafb78382a061ce27c11e8/html5/thumbnails/11.jpg' width='140' height='200' /> Crowd-Sourcing = Engagement

To see how these tips came to life, check out: visitbritain.com/countrysidecollection

Page 12 <img data-url='document/the-evolution-of-brand-storytelling-the-evolution-of-brand-storytelling-meredith.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: The Evolution of Brand Storytelling · The Evolution of Brand Storytelling Meredith Pearson Director of PR & Communications, VisitBritain, USA meredith.pearson@visitbritain.org @MissMeredithP' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022063018/5fdafb78382a061ce27c11e8/html5/thumbnails/12.jpg' width='140' height='200' /> The Future: Think Like a (Modern) Newsroom

Page 13 <img data-url='document/the-evolution-of-brand-storytelling-the-evolution-of-brand-storytelling-meredith.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: The Evolution of Brand Storytelling · The Evolution of Brand Storytelling Meredith Pearson Director of PR & Communications, VisitBritain, USA meredith.pearson@visitbritain.org @MissMeredithP' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022063018/5fdafb78382a061ce27c11e8/html5/thumbnails/13.jpg' width='140' height='200' /> Break Free!

Page 14 <img data-url='document/the-evolution-of-brand-storytelling-the-evolution-of-brand-storytelling-meredith.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: The Evolution of Brand Storytelling · The Evolution of Brand Storytelling Meredith Pearson Director of PR & Communications, VisitBritain, USA meredith.pearson@visitbritain.org @MissMeredithP' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022063018/5fdafb78382a061ce27c11e8/html5/thumbnails/14.jpg' width='140' height='200' />

The Evolution of Brand Storytelling · The Evolution of Brand Storytelling Meredith Pearson Director of PR & Communications, VisitBritain, USA [email protected] @MissMeredithP

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