Top Banner
The Evolution of Brand Storytelling Meredith Pearson Director of PR & Communications, VisitBritain, USA meredith.pearson@visitbritain.org @MissMeredithP @LoveGREATBritain
14

The Evolution of Brand Storytelling · The Evolution of Brand Storytelling Meredith Pearson Director of PR & Communications, VisitBritain, USA meredith.pearson@visitbritain.org @MissMeredithP

Aug 25, 2020

Download

Documents

Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
  • The Evolution of Brand Storytelling

    Meredith Pearson

    Director of PR & Communications, VisitBritain, USA

    meredith.pearson@visitbritain.org @MissMeredithP

    @LoveGREATBritain

  • 2012: The ‘Golden Moment’

  • Partnerships: Influencers and Brands

  • Over $1 million in Advertising Value from Launch Event Alone

  • Multi-Platform PR

  • Crowd-Sourcing = Engagement

    To see how these tips came to life, check out: visitbritain.com/countrysidecollection

  • The Future: Think Like a (Modern) Newsroom

  • Break Free!