Station Resource Group. This time last year... RRC contract ending No communication Expectations of massive price increases – up to $12 million from.

Station Resource Group

Station Resource Group

Station Resource Group

This time last year . . .• RRC contract ending• No communication• Expectations of massive

price increases – up to $12 million from public radio

• No sense of who will speak for stations

Station Resource Group

The Bargaining Team• Joanne Church, RRC• Dave Edwards, WUWM• Jennifer Ferro, KCRW• Debra Fraser, KUHF• Vince Gardino, WNYC• Roger LaMay, WXPN• Cory Lewis, WBUR• Tim Roesler, MPR|APM• Kimberly Sparrow, KQED• Scott Williams, KJZZ/KBAQ

Station Resource Group

The Bargaining Team• Joanne Church, RRC• Dave Edwards, WUWM• Jennifer Ferro, KCRW• Debra Fraser, KUHF• Vince Gardino, WNYC• Roger LaMay, WXPN• Cory Lewis, WBUR• Tim Roesler, MPR|APM• Kimberly Sparrow, KQED• Scott Williams, KJZZ/KBAQ

Station Resource Group

Our Position• Umbrella deal

through the RRC• Affordable price • Respondent level

data

Station Resource Group

• PPM now live in Philadelphia and Houston

• Top 10 markets in 2008• Next 20 in 2009• Metros only• Single data tool• Arbitron wants more . . .

from everybody

Station Resource Group

Current Status• Price point

– Narrows for overall system: $6 million

– Still huge for individual PPM stations: 2 to 10 times

• RRC back in picture• No respondent data

Station Resource Group

Current Strategy• Model still not

workable financially• Need to recast the

conversation• Move to top of the

company• A deal by end of

year

Station Resource Group

Lessons Learned • Success of our top

performers is “on the radar screen”

• Desire to treat these stations differently and capture significant revenue from them

Station Resource Group

Lessons Learned • Strong continuing

bond among stations

• No entity that represents the stations in these kinds of transactions

Station Resource Group