Station Resource Group
Jan 17, 2016
Station Resource Group
Station Resource Group
Station Resource Group
This time last year . . .• RRC contract ending• No communication• Expectations of massive
price increases – up to $12 million from public radio
• No sense of who will speak for stations
Station Resource Group
The Bargaining Team• Joanne Church, RRC• Dave Edwards, WUWM• Jennifer Ferro, KCRW• Debra Fraser, KUHF• Vince Gardino, WNYC• Roger LaMay, WXPN• Cory Lewis, WBUR• Tim Roesler, MPR|APM• Kimberly Sparrow, KQED• Scott Williams, KJZZ/KBAQ
Station Resource Group
The Bargaining Team• Joanne Church, RRC• Dave Edwards, WUWM• Jennifer Ferro, KCRW• Debra Fraser, KUHF• Vince Gardino, WNYC• Roger LaMay, WXPN• Cory Lewis, WBUR• Tim Roesler, MPR|APM• Kimberly Sparrow, KQED• Scott Williams, KJZZ/KBAQ
Station Resource Group
Our Position• Umbrella deal
through the RRC• Affordable price • Respondent level
data
Station Resource Group
• PPM now live in Philadelphia and Houston
• Top 10 markets in 2008• Next 20 in 2009• Metros only• Single data tool• Arbitron wants more . . .
from everybody
Station Resource Group
Current Status• Price point
– Narrows for overall system: $6 million
– Still huge for individual PPM stations: 2 to 10 times
• RRC back in picture• No respondent data
Station Resource Group
Current Strategy• Model still not
workable financially• Need to recast the
conversation• Move to top of the
company• A deal by end of
year
Station Resource Group
Lessons Learned • Success of our top
performers is “on the radar screen”
• Desire to treat these stations differently and capture significant revenue from them
Station Resource Group
Lessons Learned • Strong continuing
bond among stations
• No entity that represents the stations in these kinds of transactions
Station Resource Group