State of the Union of Social Media and Mobile Marketing

Questions or Comments?Phone 1.800.948.0113Email Support@GrowSocially.com

State of the Union of Social Media and

Mobile MarketingJohn Foley, Jr.

CEO and FounderGrow Socially and interlinkONE

March 29th, 2012

Intro: John Foley, Jr.

► Grow Socially, Inc. – Support Services

► Online Marketing/Social Media► Plan, Manage, Execute and Measure

► interlinkONE – Software (SaaS)► Enterprise Marketing Management

Software► Plan, build, manage, execute and

measure all marketing activities

I love Mar(H)keting!

The Agenda

► Today’s World of Marketing and Communications

► Can Social Media Grow Your Business?

► Mobile: Reaching Consumers On the Go

TODAY’S WORLD OF MARKETING AND COMMUNICATIONS

Marketing Used to Be Easier!

Inbound Marketing: Game-Changer

Websites, SEO, Social Media!

What is Inbound Marketing?

http://en.wikipedia.org/wiki/Inbound_marketing

“Inbound marketing is a marketing strategy that focuses on attracting prospective customers by offering useful information.”

Optimize / Social FriendlyeNewsletter Sign-Ups

White PapersOffersEmailsPollsBlogs

Landing Pages

Get Noticed

Engageand

Nurture

Inquiries

Engageand

Nurture

Action – Publish – Engage – Converse – ShareStories, Information, Social Media posts

Blogging Analytics Content Mgmt SEO

Start with MKTG Plan

Product?Service?Asset?

Qualified and Budgeted

Buyers

Content Marketing: Necessary!

Source: http://mashable.com/2011/10/30/inbound-outbound-marketing/

Social Media Statistics

850 Million Users on Facebook

NOTE: As of December 2011

250 Million Tweets Sent Per Day

60+ Hours of Video Uploaded every minute

90 million users in 6 months

New Social Network … Plenty of Buzz!

How often is Pinterest being used?

Source: http://mashable.com/2012/03/18/pinterest-brand-attention/

Social Media and Images

► More than 27 million users

► Hundreds of millions of photos uploaded and shared…. from people and brands!

Path: Integrating Mobile & Social

• Specifically designed for smartphone usage

• Easily share location, pictures, songs, status updates, and more

https://path.com/

State of the Mobile World

Stats – Mobile Fun

U.S. Smartphone Ownership: in 2009

Source: Nielsen: Q3 2011 State of the Media: The Mobile Media Report

U.S. Smartphone Ownership: in 2011

Source: Nielsen: Q3 2011 State of the Media: The Mobile Media Report

Smartphone: Demographic Breakdown

Mobile Internet Usage

Source: Morgan Stanley

What Does it All Mean?

Mobile and Social Media are Changing the Game…Are you keeping up?

CAN SOCIAL MEDIA GROW YOUR BUSINESS?

Bottom line:It Can Drive Inquiries & Sales!

Here’s How Social Media Can Help YOU

► Build Awareness and Thought-Leadership

► Generate Inquiries and Qualified Leads

► Create Happy Customers

Build Awareness and Thought-Leadership

► Share relevant and helpful information.

► Have consistent branding across networks.

► Don’t just post your own news – engage!

Generating Inquiries and Leads

► How?► Strategy and Planning

► Build, manage, execute, and measure campaigns

► Have an integrated, multi-channel mind-set

COMPANY WEBSITE

Social Media

DM/Flyer

E-mail

Whitepapers,eBooks

Downloads

eNewsletter Sign-Ups

Comments & Questions on

Info/Inquiries

Webinar Sign-Ups

100 Visitors

2000 Visitors

800 Visitors

3500 Visitors

Generating Inquiries and Leads

Creating Happy Customers with Social Media

► How?► Reward Your Socially-Engaged Fans

► Be an Active Listener!

► Share Content That is Relevant to Them

Getting Started… or Moving Forward

► What Social Networks Should You Be On?

► Being Ready for What’s Next

► Best Practices for Social Media Campaigns

Very Important: Know Your Audience

► Who Are They?

► Where Are They Cyclically?

► How Do They Use Social Media?

► What Networks Are They On?

What’s Next? Cause it Changes Fast!

► Okay, yes. My boys won the State Hockey Championship!

► Them, and a whole lot of friends recently jumped from Facebook to Twitter!

Being Ready for What’s Next

► Don’t forget fundamentals – PLAN!

► Always be measuring your efforts

► Resources to Stay Ahead of the Game

Align Tactics with GoalsTactic Goal Key StepsFacebook Fan page Increase awareness

of services, generate leads

Post once a day; Custom Tab for demo registration

Twitter company page

Become a thought leader, provide support

Post multiple times daily; share marketing-related news; active listening

YouTube Profile Humanize brand; create demand

Film weekly video of employee(s); create screencasts of customer successes

Pinterest? Drive website traffic! Create boards to highlight portfolio work

Plan!Strategy before Tactics!

Step 1: Describe the Business, Service, Solution

Step 2: Business, Service, Solution Goal

Step 3: Where Is the Audience Cyclically?

Step 4: How Does the Audience Use Social Media?

Step 5: The One Thing

Step 6: How Will You Humanize the Brand

Step 7: Content Resource and Distribution Strategy

Step 8: How Will You Measure Success?

How to Measure Success?

► Site Traffic► Downloads► eNewsletter Sign-Ups► Blog Comments► Questions► Shared Links► Re-Tweets► Followers► Who’s talking about you and how► Show me the money

Tools for Measuring Effectiveness

Link Shorteners iLink.Me TinyURL.com

Google Analytics Website

Insights LinkedIn, Facebook, Twitter, YouTube

Tools for Listening

Social Media: Steps to Success

► Create a Strategy (PLAN)

► EXECUTE

► Measure

Remember Execution TRUMPS Strategy

MOBILE: REACHING CONSUMERS ON THE GO

Section Overview

► Mobile Websites

► Making Print Interactive

► Location-Based Marketing

Mobile Internet Usage: Twice for Importance!

Source: Morgan Stanley

Think About Your Website

But on a smartphone…

= Source: http://www.flickr.com/photos/23844524@N03/5002051362/

What Do You Need? A Mobile Website

What Should Be Mobile-Optimized? Websites, landing pages, registration pages, surveys, feedback

forms, profile pages, and more!

Make Print Interactive: QR Codes

QR Codes Make Gardens Grow

QR Codes to VOC

QR Codes on Direct Mail

What’s Next? NFC

Watch the video: http://ilnk.me/NFCLondon

Location-Based Marketing

Huffington Post: March 10th, 2012

Why Use Location-Based Marketing?

► Initiate word-of-mouth marketing

► Increase awareness of your social networking profiles

► Deepen relationship with customers and prospects

How One Small-Business Uses It

Using Location-Based Marketing to Drive Sales

Many Options for Engaging Around Location

FINAL THOUGHTS

Getting the Most out of Social & Mobile

► They are hot, but with major staying power!

► They are evolving rapidly – be on your toes.

► To succeed, marketing fundamentals still apply.

3 Takeaways

► Hire the right person or outsource your marketing needs

► Write a plan – Social and Mobile► Get started with inbound marketing► Think Mobile Audience NOW!

Q & A / Contact Me!: http://ilink.me/JR

iFlyMobi.com

QR Code

THANK YOU!Have a great day.

State of the Union of Social Media and Mobile Marketing

0113 email

0113 email

0113 email

0113 email

0113 email

0113 email

0113 email

0113 email

Business

Mobile marketing - Why is mobile marketing good for...

Mobile Marketing | Mobile APPS

Mobile Marketing Key Legal Issues: Mobile Technology...

Business mobile marketing -...

Mobile Marketing In 2018 - David Murphy Mobile Marketing...

Mobile Tagging & Mobile Marketing

Mobile Union - An Introduction

GLOBAL STADARD MARKETING DIGITAL MARKETING MOBILE … ·...

Marketing mobile

Mobile - Mobile Marketing

Mobile Marketing - Marketing

Mobile Marketing Industry Glossary - Mobile Marketing...

M marketing ou mobile marketing - alain-bensoussan.com ·.....

Mobile Marketing: WhatsApp Marketing

Mobile Marketing Special Report - DOUBLE Your Profits with.....

The Mobile Marketing State of the Union Address