State of the Union of Social Media and Mobile Marketing

Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2012 Grow Socially, Inc. All Rights Reserved.


State of the Union of Social Media and

Mobile MarketingJohn Foley, Jr.

CEO and FounderGrow Socially and interlinkONE

March 29th, 2012


Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Copyright 2012

Intro: John Foley, Jr.

► Grow Socially, Inc. – Support Services

► Online Marketing/Social Media► Plan, Manage, Execute and Measure

► interlinkONE – Software (SaaS)► Enterprise Marketing Management

Software► Plan, build, manage, execute and

measure all marketing activities

I love Mar(H)keting!



The Agenda

► Today’s World of Marketing and Communications

► Can Social Media Grow Your Business?

► Mobile: Reaching Consumers On the Go



TODAY’S WORLD OF MARKETING AND COMMUNICATIONS



Marketing Used to Be Easier!



Inbound Marketing: Game-Changer

Websites, SEO, Social Media!



What is Inbound Marketing?

http://en.wikipedia.org/wiki/Inbound_marketing

“Inbound marketing is a marketing strategy that focuses on attracting prospective customers by offering useful information.”

http://en.wikipedia.org/wiki/Inbound_marketing

http://en.wikipedia.org/wiki/Marketing


Copyright © 2012 Grow Socially, Inc. All Rights Reserved.Questions or Comments?Phone 1.800.948.0113Email [email protected]

Copyright © 2010 Grow Socially, Inc. All Rights Reserved.Questions or Comments?Phone 1.800.948.0113Email [email protected]


$

Optimize / Social FriendlyeNewsletter Sign-Ups

White PapersOffersEmailsPollsBlogs

Landing Pages

Get Noticed

Engageand

Nurture

Inquiries

Engageand

Nurture

Action – Publish – Engage – Converse – ShareStories, Information, Social Media posts

Blogging Analytics Content Mgmt SEO

Start with MKTG Plan

Product?Service?Asset?

Qualified and Budgeted

Buyers



Content Marketing: Necessary!

Source: http://mashable.com/2011/10/30/inbound-outbound-marketing/



Social Media Statistics

850 Million Users on Facebook

NOTE: As of December 2011

250 Million Tweets Sent Per Day

60+ Hours of Video Uploaded every minute

90 million users in 6 months



New Social Network … Plenty of Buzz!

How often is Pinterest being used?

Source: http://mashable.com/2012/03/18/pinterest-brand-attention/



Social Media and Images

► More than 27 million users

► Hundreds of millions of photos uploaded and shared…. from people and brands!



Path: Integrating Mobile & Social

• Specifically designed for smartphone usage

• Easily share location, pictures, songs, status updates, and more

https://path.com/

https://path.com/



State of the Mobile World



Stats – Mobile Fun









U.S. Smartphone Ownership: in 2009

Source: Nielsen: Q3 2011 State of the Media: The Mobile Media Report



U.S. Smartphone Ownership: in 2011

Source: Nielsen: Q3 2011 State of the Media: The Mobile Media Report



Smartphone: Demographic Breakdown



Mobile Internet Usage

Source: Morgan Stanley



What Does it All Mean?

Mobile and Social Media are Changing the Game…Are you keeping up?



CAN SOCIAL MEDIA GROW YOUR BUSINESS?



Bottom line:It Can Drive Inquiries & Sales!



Here’s How Social Media Can Help YOU

► Build Awareness and Thought-Leadership

► Generate Inquiries and Qualified Leads

► Create Happy Customers



Build Awareness and Thought-Leadership

► Share relevant and helpful information.

► Have consistent branding across networks.

► Don’t just post your own news – engage!



Generating Inquiries and Leads

► How?► Strategy and Planning

► Build, manage, execute, and measure campaigns

► Have an integrated, multi-channel mind-set



COMPANY WEBSITE

Social Media

SEO

DM/Flyer

E-mail

Links

Other

Whitepapers,eBooks

Downloads

eNewsletter Sign-Ups

Comments & Questions on

Blog

Info/Inquiries

Webinar Sign-Ups

100 Visitors

2000 Visitors

800 Visitors

3500 Visitors

CRM

Generating Inquiries and Leads



Creating Happy Customers with Social Media

► How?► Reward Your Socially-Engaged Fans

► Be an Active Listener!

► Share Content That is Relevant to Them



Getting Started… or Moving Forward

► What Social Networks Should You Be On?

► Being Ready for What’s Next

► Best Practices for Social Media Campaigns



Very Important: Know Your Audience

► Who Are They?

► Where Are They Cyclically?

► How Do They Use Social Media?

► What Networks Are They On?



What’s Next? Cause it Changes Fast!

► Okay, yes. My boys won the State Hockey Championship!

► Them, and a whole lot of friends recently jumped from Facebook to Twitter!



Being Ready for What’s Next

► Don’t forget fundamentals – PLAN!

► Always be measuring your efforts

► Resources to Stay Ahead of the Game



Align Tactics with GoalsTactic Goal Key StepsFacebook Fan page Increase awareness

of services, generate leads

Post once a day; Custom Tab for demo registration

Twitter company page

Become a thought leader, provide support

Post multiple times daily; share marketing-related news; active listening

YouTube Profile Humanize brand; create demand

Film weekly video of employee(s); create screencasts of customer successes

Pinterest? Drive website traffic! Create boards to highlight portfolio work



Plan!Strategy before Tactics!

Step 1: Describe the Business, Service, Solution

Step 2: Business, Service, Solution Goal

Step 3: Where Is the Audience Cyclically?

Step 4: How Does the Audience Use Social Media?

Step 5: The One Thing

Step 6: How Will You Humanize the Brand

Step 7: Content Resource and Distribution Strategy

Step 8: How Will You Measure Success?



How to Measure Success?

► Site Traffic► Downloads► eNewsletter Sign-Ups► Blog Comments► Questions► Shared Links► Re-Tweets► Followers► Who’s talking about you and how► Show me the money



Tools for Measuring Effectiveness

Link Shorteners iLink.Me TinyURL.com

Google Analytics Website

Insights LinkedIn, Facebook, Twitter, YouTube



Tools for Listening



Social Media: Steps to Success

► Create a Strategy (PLAN)

► EXECUTE

► Measure

Remember Execution TRUMPS Strategy



MOBILE: REACHING CONSUMERS ON THE GO



Section Overview

► Mobile Websites

► Making Print Interactive

► Location-Based Marketing



Mobile Internet Usage: Twice for Importance!

Source: Morgan Stanley



Think About Your Website



But on a smartphone…

= Source: http://www.flickr.com/photos/23844524@N03/5002051362/



What Do You Need? A Mobile Website

What Should Be Mobile-Optimized? Websites, landing pages, registration pages, surveys, feedback

forms, profile pages, and more!

http://iflymobi.com/files/2011/04/Dr_color_page.png

http://iflymobi.com/files/2011/04/Dr_color_page2.png

http://iflymobi.com/files/2011/04/law_firm_colored_page2.png

http://iflymobi.com/files/2011/04/law_firm_colored_page.png



Make Print Interactive: QR Codes



QR Codes Make Gardens Grow



QR Codes to VOC



QR Codes on Direct Mail



What’s Next? NFC

Watch the video: http://ilnk.me/NFCLondon



Location-Based Marketing

Huffington Post: March 10th, 2012



Why Use Location-Based Marketing?

► Initiate word-of-mouth marketing

► Increase awareness of your social networking profiles

► Deepen relationship with customers and prospects



How One Small-Business Uses It



Using Location-Based Marketing to Drive Sales



Many Options for Engaging Around Location



FINAL THOUGHTS



Getting the Most out of Social & Mobile

► They are hot, but with major staying power!

► They are evolving rapidly – be on your toes.

► To succeed, marketing fundamentals still apply.



3 Takeaways

► Hire the right person or outsource your marketing needs

► Write a plan – Social and Mobile► Get started with inbound marketing► Think Mobile Audience NOW!



Q & A / Contact Me!: http://ilink.me/JR

iFlyMobi.com

QR Code




THANK YOU!Have a great day.

State of the Union of Social Media and Mobile Marketing

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