Startup Istanbul - Bill Kenney - Investment or Sales...What's most important

@billkenney

@billkenney

Investment or Sales...

What's Most Important?

@billkenney

Take control of your

business growth and

success!

@billkenney

@billkenney

We are FAILING You!

@billkenney

The Global Entrepreneurial

Ecosystem is FAILING You!

@billkenney

We have been selling

you a MYTH!

@billkenney

“Entrepreneurship is as easy

as 1-2-3…”

@billkenney

#1

@billkenney

#2

@billkenney

#3

@billkenney

This is all good except…

@billkenney

Only 1% of all ventures raise

Angel or VC funds

@billkenney

@billkenney

Does a lack of investment

make your business bad?

@billkenney

HELL NO!!

@billkenney

Not investable does not =

business bad

@billkenney

Let’s do some Math!

@billkenney

@billkenney

@billkenney

Has any company scaled

without initial funding

from Angels or VCs?

@billkenney

HELL YES

Tens of Thousands…

@billkenney

@billkenney

Here’s What Happens

When Ventures Race to

Investment not Sales…

@billkenney

PROBLEM Validation is Limited

@billkenney

Team becomes Infatuated

with Their BABY

@billkenney

Team Over- Invests in

Their SOLUTION

@billkenney

Founders are DEFENSIVE when

FEEDBACK Offered

@billkenney

Limited ITERATION Occurs

@billkenney

No Traction = No Investment

@billkenney

6 Key Action Steps

@billkenney

#1 = Focus on the Problem

@billkenney

#2 = Be DEMAND Centered not

IDEA Centered

@billkenney

#3 = Focus on SALES

@billkenney

#4 = Best Feedback Happens

When You Ask for $$

@billkenney

#5 = Align Everything Else to the

“PROBLEM” & SALES

@billkenney

#6 = Investors Find You When

Appropriate

@billkenney

Your success is in your

hands!!

@billkenney

“The only place where

INVESTMENT comes before

SALES is in the dictionary”

@billkenney

Investors follow Traction

@billkenney

Bill Kenney

+1 (860) 573-4821

bkenney@testmypitch.com