Transcript
SPIRITA Religious and Philosophical magazine for young adults!
Sophie Churlish
SPIRIT
MY CLIENT“
”To meet the needs of The Northern Echo, I have....
•Constructed a commercially viable magazine that will not financially strain the company.• Created a magazine that will fill a gap in the market, where it will be successful.•Undertaken in-depth audience research to ensure my magazine will appeal to my chosen target audience demographic and age range of 16-25 year olds.• made sure all of my articles reflect this.
PCC (press complaints commission)
SPIRIT
AUDIENCE RESEARCH SPIRIT
Target Audience: Young alternatives and students Age: 16 -25 year oldsStatus: Students and young adultsLocation: NationwideGender: Both
GENRE RESEARCHMy Genre: Religion and Philosophy
SPIRIT
Large amount of imagery takes centre stage on front cover
Not many sell lines on front cover, do not
overload reader with information.
Interesting colour scheme, bright and
eye catching
My inspiration
My mock up Professional
Issue basedpolitical
NEWSTATESMAN SPIRIT
Sophisticated language
Serious tone
No opinion
Nohumour
Factual like newspaper
Political
ADBUSTERS SPIRIT
Issue based
Shocking imagery
Image
heavy
Separating fact from opinion
Still philosophical
More opinion in article
PHILOSOPHY NOW SPIRIT
Difficult language
Cant be read by everyone
Concentrates on philosophy only
Must have some knowledge of science or philosophy
MY IDEAS SPIRIT
My contents...
•Adventure: EXPOSED: Arthurs seat•Shock: The Grand old Ghosts of York•Debate: We believe in Angels, do you?•Experiment: Develop the Heart with the Dalia Llama
WHY?MAST HEAD
SEPERATE FACT FROM OPINION
Very feminine font, very unique and funBiblical
imagery
MY IDEAS continued..
SPIRIT
• The font of the body of text•The article•The colour scheme •The layout•Tone of article•Size of writing•Placing of photos
• The kinds of photographs I had• The boxed writing • Font of Heading• Background
EXPERIMENTATION....
MY FINAL IDEA! SPIRIT
Mast head
Main sell line
Banner
Sell lines
Reward for reader
IMAGE
HEAVY
Involving the reader
Draw in the readers and direct them
branding
Encouragement to buy
again
FLAT PLANS1
SPIRIT
HEAD LINE
Separate fact from opinion
Involvement
Getting more from article
More suitable imagery
Bright colour scheme
FLAT PLANS2
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Block font,
large and bold
Real imagery,
from place itself
Quotes to draw
in reader
Unique break out
boxes
Branding for magazine
Invitation to explore
Exciting colour scheme
FLAT PLANS SPIRIT
3Dark, old font with
gothic features
Real imagery of place
Use of outer glow
Invitation to join in
Interesting layout
Banner to inform and remind
VIABILITY RESEARCHExpenditure: £12,681Income: £15,848Overall profit: £3,166
SPIRIT
Expenditurestudio rentallighting kitcamera rentalQE insuranceTravelPropspersonnel
Commercial viability SPIRIT
THANKS FOR LISTENING
ANY QUESTIONS?
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