SOS Outreach Social, Mobile, SEO Plan Presnetation

Did You Know…Children under 18 comprise 33% of

all people in poverty1

45% of people who spent at least half of their childhood in poverty were poor

at age 352

1Jiang, Yang, Mercedes, Ekono, and Curtis Skinner. “Basic Facts About Low-Income Children.” National Center for Children in Poverty. NCCP, Jan. 2015. Web. 16 May 2015. <http://www.nccp.org/publications/pub_1098.html>. 2Breslow, Jason. “By the Numbers: Childhood Poverty in the U.S.” PBS. PBS, 20 Nov. 2012. Web. 21 May 2015. <http://www.pbs.org/wgbh/pages/frontline/social-issues/poor-kids/by-the-numbers-childhood-poverty-in-the-u-s/>.

SOS OutreachSocial, Mobile, & SEO Plan

By: Irene Bischofberger, Brad Allenick, Siquan Ren, Lizzie Manning, Megan Murobayashi & Anna Ciesielski

PurposeNon-profit youth development program with over 20 years of

experience

Use outdoor sports to engage youth in long-term mentor based relationships

Who They Serve SOS Outreach collaborated with over 150 youth agencies

Target: youth 8-18 years old who face risk factors

Served 4,569 youth during the 2013-2014 year

Goals1. Increase donor base

2. Leverage existing partnerships

3. Increase brand awareness

4. Improve mobile

experience

5. Streamline main site

6. Leverage search engine technology

7. Increase return on investment

FocusEvents

Donations

EventsBoot Event

Goal: utilize volunteers to garner support, funds, and awareness from skiers at the bottom of the slopes of partner ski resorts

EventsProject Rounding Up

Goal: offer snow sport enthusiasts the chance to “round up” their purchase to a full dollar amount with the difference going to SOS Outreach

EventsSlopes for SOS Outreach

Goal: for every donation a skier/snowboarder makes, Vail resorts will match their fixed donation

Current Website

Google Analytics

Google Analytics

Updated Website

MobilePassed Google’s mobile-friendly test

Changes on the website will update the mobile site

Streamlined more efficiency

Events Page

SEO- Events PageSUGGESTED KEYWORDS:

Need to be tested and retested for effectiveness Events

Keyword Avg. Monthly Searches Competition Suggested Bidthings to do in denver 22,200 Low $2.23vail resorts 6,600 Low $3.42things to do in colorado 3,600 Low $0.57colorado ski resorts 1,000 Low $5.34colorado events 880 Low $2.49vail ski 390 Low $0.96

Google Trends

Google Trends

Google Trends

Google Trends

AdWords Campaign

Donations Page

Donate Form

SEO- Donations PageSUGGESTED KEYWORDS:

Need to be tested and retested for effectiveness Donate

Keyword Avg. Monthly Searches Competition Suggested Biddonation 40,500 Medium $3.60donate 40,500 Medium $5.29donations 14,800 High $4.89fundraising 60,500 Medium $2.62non profit organizations 40,500 Medium $4.04charity 90,500 Medium $5.54

Google Trends

Google Trends

AdWords Campaign

Budget

Resulting in $1,764,810 in donations

Questions?