Transcript
FA102A, Research and Brand Development
Virtual to Reality Dating Sophia Casimir
Assignment One, Research
“Can technology help us find love?”
http://www.kurzweilai.net/can-technology-help-us-find-love
Virtual to Reality Dating Sophia Casimir
-The search for companionship is an important need to fulfill after basic needs
Virtual to Reality Dating Sophia Casimir
Assignment One, Research
http://www.kurzweilai.net/can-technology-help-us-find-love
- It is easier to approach someone if you know they want you to approach them
Virtual to Reality Dating Sophia Casimir
Assignment One, Research
http://www.gq.com/life/relationships/201402/tinder-online-dating-sex-app?currentPage=2
- Real “chemistry” can only be determined in real life
http://www.socialmediatoday.com/content/social-future-online-dating
Virtual to Reality Dating Sophia Casimir
Assignment One, Research
Online companionship translated to reality
Virtual to Reality Dating Sophia Casimir
Assignment One, Description of Future Product or Service
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Assignment Two, Naming Process
Flirty, Fun, Approachable, EntertainFlirtableFunEntrtainFun ApproachFlirtainFlirtApproachFlirtAppFlirtFunFlirt Function
Flirt FunctionSuggests that it is a service used to engage with other people but in a laid back, entertaining way.
Character/Persona Tone
Language Purpose
Laid BackFlirtyGenuineDetermined
Jargon-filled (slang)FunApproachableUnderstanding
EngageEntertainInspireEffective
Flirt Function
Virtual to Reality Dating Sophia Casimir
Assignment Two, Brand Character Diagram
Assignment Three, Logotype Research, Word from Diagram
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Approachable
Virtual to Reality Dating Sophia Casimir
Assignment Three, Logotype research
Tinder.com TacoBell.com OkCupid.com
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Assignment Three, Finished Logotype
FF
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Assignment Four, Social Media Branding, Research
Cotton On https://www.facebook.com/cottonon/info
Urban Outfitters https://www.facebook.com/urbanoutfitters/info
Chipotle https://www.facebook.com/chipotle/info
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Assignment Four, Social Media Branding, Creating Community
• Interacted with followers through questions• Texted friends and classmates to follow the page• Shared the link on Facebook• Shared a popular website’s article to intrigue followers
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Assignment Four, Social Media Branding, Facebook Pages
Virtual to Reality Dating Sophia Casimir
Assignment Four, Social Media Branding, Facebook Pages
Virtual to Reality Dating Sophia Casimir
Assignment Four, Social Media Branding, Facebook Pages
Photo #1
Virtual to Reality Dating Sophia Casimir
Assignment Four, Social Media Branding, Facebook Pages
Photo #2
Virtual to Reality Dating Sophia Casimir
Assignment Four, Social Media Branding, Facebook Pages
Photo #3
Virtual to Reality Dating Sophia Casimir
Assignment Five Web Page Layout Research for Wireframes
Thrillist.com
Virtual to Reality Dating Sophia Casimir
Assignment Five Web Page Layout Research for Wireframes
YikYakApp.com
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Assignment Five , Wireframe
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Assignment Five , Tagline Research
www.wendys.com Quality Is Our Recipe
www.jambajuice.com Blend in the Good
www.sipthisny.com We’ll put a smile on your mug
www.toyota.com Let’s Go Places
www.redbull.com Gives you wings
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Assignment Five , Homepage Visual Design in a Browser
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Assignment Five , Lower Level Visual Design in a Browser
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Assignment Five , Linked Prototype URL
http://invis.io/AS1TZ008Y
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