Somchart profile (as of May 2016)

Somchart Leelakraisorn!

Somchart Leelakraisorn Profile / Experience / Credentials As of May 2016

Somchart at a Glance

!  MD of Creative Matters Co., Ltd., Creative & Marketing Agency providing specialty services i.e. marketing strategy consultancy, customized training and creative content development

!  Trainer and Guest Speaker: Marketing Strategy/CRM/CEM in Digital Age, Mind Mapping & Professional Presentation

!  Columnist (GM Biz) & Lifestyle Blogger (www.somchartlee.com)

!  Over 15 years of experiences in Marketing with proven track records of academic & work achievements

Somchart on Mind Map

Work Experience: Education:

!  2013-present Managing Director, Creative Matters Co., Ltd.

!  2011-2012 Independent Marketing Consultant, Trainer & Marketing Group Committee, Thailand Management Association

!  2006-2010 Senior Vice President, SME Marketing & CRM, Kasikornbank PLC

!  2002-2005 Black-belt Six Sigma-Operations, Marketing Manager, GE Capital (Thailand)

!  1999-2001 Assistant Manager, Strategic Planning, Andersen

!  MBA, Entrepreneurial Studies, Bentley College, USA

Honors: Beta Gamma Sigma, Phi Beta Delta, Graduate and Resident Assistantships

!  BBA, Marketing, Assumption University, Thailand

Honors: Cum Laude, President List

Work & Educational Background

About Creative Matters •  Founded on Feb 28,

2013

•  A boutique firm providing creative services specializing in brand & marketing strategy consultancy, digital marketing and creative content development

+ =

•  http://www.creativematters.co.th

Credentials •  Executive

Management

•  Marketing Consultant

•  Trainer & Guest Speaker

Marketing Consultancy Involvement: Corporate Strategy, New Product Development

Marketing Consultancy Involvement: Corporate Marketing Strategy and Implementation

Digital Marketing Involvement: Digital Marketing Strategy, Content Development, Facebook Administration

Corporate Identity & Branding Involvement: Repositioning and Corporate Identity and Website Development

Training Topics

Digital Marketing

Presentation Skill

Mind Mapping

CRM

Integrated Marketing Communications

Branding & Marketing Strategy

Service Innovation

Strategic Marketing Management Experiential

Marketing

Customer Experience Management

(Thammasart)

(MAT) (PTT, KBank, Phyatai3)

(NithiFoods, TMA, PTTGC) (Trinity Securities, PTTGC) (KBank, PTT, AIS)

(TMA, KBank)

(TMA, Loxley)

(PTT, TMA, NEC)

(CitiBank, Kiatnakin Bank) Corporate Governance for SMEs

(IOD)

Business Model Innovation (Panyapiwat)

Marketing & Branding Workshops Involvement: Conducting customized training to SMEs and corporate clients in the area of marketing communication, brand positioning, value creation and digital marketing.

Super Brand Manager Involvement: Guest speaker on the topic “Experiential Marketing”

Entrepreneurship Development Program Involvement: Conducting a workshop for young entrepreneurs to help them innovate the “Business Model” that fits with Today’s changing environments

Mind Mapping Workshop Involvement: Conducting a mind mapping workshop to allow professionals to think systematically

Social Activity Involvement: Hosting a charity event promoting the better quality of life of the underprivileged children

Guest Speaker & Commentator Involvement: Sharing marketing experiences and insights at different organizations and fora

My Pocket Book Kid-Ok-Nok-Nah is the product resulting from my long years of experience in business. The articles discuss about how SMEs invent new thinking concept applied to their businesses.

Published by pannbooks, distributed by Amarin Printing

Launched on March 24, 2011

Editorial

Editor in Chief for KBank publication

Advisor for SME Thailand magazine

Business Columnist SME’s Wisdom (2010-2011)

Think Out Loud (2012-present)

Media Scenes Krungthepturakij

BrandAge

Marketeer

Positioning

SME Thailand

MKT

Manager Weekly

Thansettakij

Manager Online

Mars

Me Magazine … Broadcasted on January 27, 2013

Personal Blog A journal of my life sharing marketing insights, travel experiences, food reviews etc.

Daily visits: 1,500 +

All-time max: 100 K/month

http://www.somchartlee.com

ที่นี่มีเรื่องเล่า by somchartlee (Business Insight, Traveling Experience and Quality of living a good life)

Chaichuanchim ไช้ชวนชิม (Dining Experience, Food Review)

Facebook Fan Page

Food Review

Wongnai Elite member with over 1,000 reviews and 60,000 followers

http://www.wongnai.com/users/chaichuanchim

Twitter

Follow breaking news, marketing updates, digital trend, dhamma quotes etc.

http://twitter.com/somchartlee

My Contacts

http://www.facebook.com/somchart

http://twitter.com/somchartlee

http://www.linkedin/in/somchartlee

http://www.slideshare.net/somchart1

http://instagram.com/somchartlee

somchartlee@gmail.com