Somchart Leelakraisorn Somchart Leelakraisorn Profile / Experience / Credentials As of May 2016
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Somchart Leelakraisorn!
Somchart Leelakraisorn Profile / Experience / Credentials As of May 2016
Somchart at a Glance
! MD of Creative Matters Co., Ltd., Creative & Marketing Agency providing specialty services i.e. marketing strategy consultancy, customized training and creative content development
! Trainer and Guest Speaker: Marketing Strategy/CRM/CEM in Digital Age, Mind Mapping & Professional Presentation
! Columnist (GM Biz) & Lifestyle Blogger (www.somchartlee.com)
! Over 15 years of experiences in Marketing with proven track records of academic & work achievements
Somchart on Mind Map
Work Experience: Education:
! 2013-present Managing Director, Creative Matters Co., Ltd.
! 2011-2012 Independent Marketing Consultant, Trainer & Marketing Group Committee, Thailand Management Association
! 2006-2010 Senior Vice President, SME Marketing & CRM, Kasikornbank PLC
! 2002-2005 Black-belt Six Sigma-Operations, Marketing Manager, GE Capital (Thailand)
! 1999-2001 Assistant Manager, Strategic Planning, Andersen
! MBA, Entrepreneurial Studies, Bentley College, USA
Honors: Beta Gamma Sigma, Phi Beta Delta, Graduate and Resident Assistantships
! BBA, Marketing, Assumption University, Thailand
Honors: Cum Laude, President List
Work & Educational Background
About Creative Matters • Founded on Feb 28,
2013
• A boutique firm providing creative services specializing in brand & marketing strategy consultancy, digital marketing and creative content development
+ =
• http://www.creativematters.co.th
Credentials • Executive
Management
• Marketing Consultant
• Trainer & Guest Speaker
Marketing Consultancy Involvement: Corporate Strategy, New Product Development
Marketing Consultancy Involvement: Corporate Marketing Strategy and Implementation
Digital Marketing Involvement: Digital Marketing Strategy, Content Development, Facebook Administration
Corporate Identity & Branding Involvement: Repositioning and Corporate Identity and Website Development
Training Topics
Digital Marketing
Presentation Skill
Mind Mapping
CRM
Integrated Marketing Communications
Branding & Marketing Strategy
Service Innovation
Strategic Marketing Management Experiential
Marketing
Customer Experience Management
(Thammasart)
(MAT) (PTT, KBank, Phyatai3)
(NithiFoods, TMA, PTTGC) (Trinity Securities, PTTGC) (KBank, PTT, AIS)
(TMA, KBank)
(TMA, Loxley)
(PTT, TMA, NEC)
(CitiBank, Kiatnakin Bank) Corporate Governance for SMEs
(IOD)
Business Model Innovation (Panyapiwat)
Marketing & Branding Workshops Involvement: Conducting customized training to SMEs and corporate clients in the area of marketing communication, brand positioning, value creation and digital marketing.
Super Brand Manager Involvement: Guest speaker on the topic “Experiential Marketing”
Entrepreneurship Development Program Involvement: Conducting a workshop for young entrepreneurs to help them innovate the “Business Model” that fits with Today’s changing environments
Mind Mapping Workshop Involvement: Conducting a mind mapping workshop to allow professionals to think systematically
Social Activity Involvement: Hosting a charity event promoting the better quality of life of the underprivileged children
Guest Speaker & Commentator Involvement: Sharing marketing experiences and insights at different organizations and fora
My Pocket Book Kid-Ok-Nok-Nah is the product resulting from my long years of experience in business. The articles discuss about how SMEs invent new thinking concept applied to their businesses.
Published by pannbooks, distributed by Amarin Printing
Launched on March 24, 2011
Editorial
Editor in Chief for KBank publication
Advisor for SME Thailand magazine
Business Columnist SME’s Wisdom (2010-2011)
Think Out Loud (2012-present)
Media Scenes Krungthepturakij
BrandAge
Marketeer
Positioning
SME Thailand
MKT
Manager Weekly
Thansettakij
Manager Online
Mars
Me Magazine … Broadcasted on January 27, 2013
Personal Blog A journal of my life sharing marketing insights, travel experiences, food reviews etc.
Daily visits: 1,500 +
All-time max: 100 K/month
http://www.somchartlee.com
ที่นี่มีเรื่องเล่า by somchartlee (Business Insight, Traveling Experience and Quality of living a good life)
Chaichuanchim ไช้ชวนชิม (Dining Experience, Food Review)
Facebook Fan Page
Food Review
Wongnai Elite member with over 1,000 reviews and 60,000 followers
http://www.wongnai.com/users/chaichuanchim
Follow breaking news, marketing updates, digital trend, dhamma quotes etc.
http://twitter.com/somchartlee
My Contacts
http://www.facebook.com/somchart
http://twitter.com/somchartlee
http://www.linkedin/in/somchartlee
http://www.slideshare.net/somchart1
http://instagram.com/somchartlee
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