Software Defined …is the new Black€¦ · Business reasons to take action Chemical & Petro Improve upstream and downstream analytics for better business decisions ... Storage is

Software Defined…is the new Black

CraigMcKennaDirector,Cloud&CognitiveDataSolutionsIBMSystems,AsiaPacificcamcken@au1.ibm.com

DigitalBusinessisdrivingindustryshifts,usheringinanewera

Tostayaheadofcompetitors,Leadersarerethinkingbusinessasusualinthreefundamentalways

Sources:1. Accenture, “Digital Business Era: Stretch Your Boundaries”, 20152. Redefining Boundaries, Insights from the Global C-suite Study, IBM Institute for Business Value, 20153. Deloitte, “Corporate accelerators: Spurring digital innovation with a page from the Silicon Valley playbook”, 2016

Innovativenewbusinessmodels

80% of CxOs are experimenting with different business models or thinking of doing so2

Fastandflexibleoperationalprocesses

100+ Global enterprises have launched internal incubators in the last 3 years, including Yes Bank, Walmart, Kaiser Permanente, Peugeot

Morecompellingcustomerexperiences

81% of companies place the personalized customer experience in their top threepriorities, with 39 percent reporting it as their top priority1

Businessreasonstotakeaction

Chemical&PetroImproveupstreamanddownstreamanalyticsforbetterbusinessdecisions

Exploration

LifeSciencesAcceleratedrugdevelopmentandgenomicsequencing.

ResearchCompliance

FinancialMarkets&InsuranceDeliverbetterbusinessanalyticsandITservicesatalowercostfromFront-to-Back.

CounterFraudRiskTradingFloorCompliance

AutomotiveImprovetheefficiencyofyourdistributeddesignandmanufacturingcapabilities.

ConnectedCarDriverlessCar

Aerospace&DefenseSpeedandautomatecomplexdesignandtesting,andimprovereliability.

Media&EntertainmentConnectedCustomerVideoVenueTransformationCustomerExperienceAgileEnterprise

TelcoDigitalTransformationEnterpriseExcellenceNetworkandITAgility

ElectronicsImprovethereliabilityandefficiencyofdesign-to-manufacturingcapabilities.

GovernmentResearchHPCforAcademicInnovation

Competitiveadvantageisbaseduponbetterandfasteranalysis,designandsimulationwhilemanagingcosts

WelcometotheCognitiveEra

Hybrid cloud is the platform

Data is the resourceon which cognitive solutions are built.

on which cognitive solutions depend.

that ensures data is available when & where it’s needed in the form most easily consumed.

IBMisemergingasacognitivesolutionsandcloudplatformcompany.

Storage is the foundation

IntheCognitiveEra,BusinesschallengesareITchallenges

Createnewbusinessmodels(CEO)

Attract,grow,retaincustomers

(CMO)

Transformfinancial&managementprocesses

(CFO)

Managerisk(CRO)

Investforinnovation(CIO,CDO)

Optimizeoperations(COO)

Fightfraud;counterthreats(CSO)

Systems ofEngagement

Systems ofRecord

Systems ofInsight

…whilemaintainingtheircorebusinesses

ITleadersmustdriveinnovationatunprecedentedspeed&scale...

Driving innovation: Maintaining business:

IoT will connect 30 billion devices by 2020

48% of shoppers want on-demand personalized promotions

6.75 TBs of data will be created per person per day by 2018

65% of transactions with healthcare organizations will be mobile by 2018

Average cost of a data breach in 2020 will exceed $150 million

Average hourly cost of downtime is over $1.6 million

Increasinglycomplexappportfoliosandinfrastructure

Data LayerCompute

VirtualizationLayer

Application Layer

Infrastructure Layer

Microsoft ExchangeSQL Databases & Data WarehousesVirtual Desktops (VDI)Test / Dev Private Clouds

Traditional server and storage systemsHypervisor environmentsStorage silos

HadoopSparkHPCIn-memory analyticsNoSQL DB’sAnalytics Grids

Cloud Native app architecturesOpenStack environmentsContainer environmentsData Ocean architecture for unstructured data storage and lifecycle management

Traditional New/Now GenSavehere Investhere

Creatingsilostoanalyzealldataiscostly&inefficient

…lead to costly, complex, siloed, & underutilized infrastructure and replicated data

New modern scale-out applications and frameworks …

Low Utilization + Poor Performance = Higher cost

Low Utilization = Higher cost

BatchOvernightFinancialReporting

CounterpartyCreditRiskModeling

DistributedETL,SensitivityAnalysis

Hadoop-basedSentimentAnalysis

$$$$

Source: FROM DATA TO DISRUPTION: INNOVATION THROUGH DIGITAL INTELLIGENCE IBM-sponsored report by Harvard Business Review Analytic Services, 2016Zdnet:The internetofthingsandbigdata:Unlockingthepower

Managingdemandsfordarkdatawillbeakeychallenge

By 2020 there will be 40 zettabytes of data and >80% (32 zettabytes+) will be unstructured ‘dark data’ (e.g video, pictures, machine data, blogs).

are unable tocollaborate on common data

80%say fragmented data gets in the way

84%require fasterdata and analyticsto compete

9 10morethan

outof

Get the most out of investments already made

Enable the delivery of new capabilities to market faster than your companies competitors

Be an agent for disruption and innovation for your company/in your industry

HowdoesITharnessthedataexplosionforcompetitiveadvantage,ratherthanbeingrelegatedtomanagingtheliability?

HowdoesIT...

TheansweristheHybridCloudStrategyArchitectures designed to meet your changing needs – enabled by a Software Defined Architecture

Security

FlexibilityRapidProvisioning

Visibility

Businessandapplicationdrivenbalance

On-Premises Off-Premises

Traditional IT

Computeandstorageinfrastructureevolution

ConvergedSystemsHypervisorenvironmentsHadoopclustersConverged

Management

“Traditional”ApproachServers/ClustersScale-upStorage

Scale-outClusterStorageClusteredServersClusteredStorage

HybridCloud

MaximizereturnonexistingITinvestments

Matchworkloadstobest-fitinfrastructure

Hittherightbalanceofrisktospeed

MeetseasonalcapacitywithoutCapEx

Addnewcapabilitiesquickly

SoftwareDefined– youronramptoHybridCloud

OLTP Hadoop/BigData

OpenSourceFrameworksAnalytics DevOps

On/Offpremises– HybridCloud

Workloads

OptimizedData

Flash Hybrid Tape

SoftwareDefinedStorage Dataplacementon-demand&bypolicy

ResourceManagementProtectinvestmentinexistingresources

StorageRichServersDisk

Storage“personality”(block/file/object)&dataservices

Infiniti Red Bull Racing• Designs and quickly

executes multiple complex, interdependent simulations and analysis

• Leverages 20% increase in performance and throughput to run more simulations is less time on less infrastructure

Cypress Semiconductor• Eliminated data access

bottlenecks and has increased performance 10x using the same hardware

• Continuous data availability across hardware outages

Caris Life Sciences• Correlates molecular

data for 65,000 patients and supporting 7,000 oncologists worldwide

• Manages nearly a terabyte of data per patient enabling precision cancer treatment

Citi• 100X performance

improvement combined with on-demand access to compute power drastically speeds time to results

• Resources used more effectively with hardware utilization increasing from 20% to 80%

Builtonprovensoftware-definedinfrastructuretechnology

ComputeClusters GlobalStorageCloud ContentRepository BigDataAnalytics

Thebenefits:balancingorganizationalneeds

• CEO&CIO:increasebusinessagilitywhilemanagingcosts• Lesscosttoaccomplishthesametask(i.e.consolidationofpeople,

hardware,power,space,applicationlicenses)• Redeployresources/investmenttogreatervalueprojects• ReduceITgrowthrateanddefercapitalexpenses

• Lineofbusinessmanagers:gaincompetitiveadvantage• Fastertimetomarket• Betterdesign,simulationandanalytics• Increasedvisibilityforbetterdecisionmaking

• ITmanagers:reducecostswhilemaintainingservicelevels• Increasedutilizationandminimizedoverprovisioning• Simplifiedmanagementoflargesharedresourcepools

(fewersiloswithsharedservices)• Easilyintegrateandmakeoptimaluseofnewtechnology• Fewerfailures/higheravailability

AreyoureadyfortheCognitiveEra?

Digital disruption/transformation• Yourabilitytoleveragethe“institutionalmemory”ofyourorganisation (alongwithnewdatasources)forinnovationanddifferentiationwillshapeyourfuture

Data is the new natural resource• Likeoilitneedsrefiningbeforeit’seconomicvaluecanberealized(liabilitytoasset)

Hybrid Cloud is the platform for delivery of IT services• Software-definedinfrastructureisyouronramp(andofframp)

Software Defined frees you from hardware boundaries• Infusesflexibility&agilitywhiledrivingcapitalandoperationalcostsdowndramatically

Craig McKennaDirector, Cloud & Cognitive Data SolutionsIBM Systems, Asia Pacificcamcken@au1.ibm.com

Thankyou