Software Defined …is the new Black Craig McKenna Director, Cloud & Cognitive Data Solutions IBM Systems, Asia Pacific [email protected]
Software Defined…is the new Black
CraigMcKennaDirector,Cloud&CognitiveDataSolutionsIBMSystems,[email protected]
DigitalBusinessisdrivingindustryshifts,usheringinanewera
Tostayaheadofcompetitors,Leadersarerethinkingbusinessasusualinthreefundamentalways
Sources:1. Accenture, “Digital Business Era: Stretch Your Boundaries”, 20152. Redefining Boundaries, Insights from the Global C-suite Study, IBM Institute for Business Value, 20153. Deloitte, “Corporate accelerators: Spurring digital innovation with a page from the Silicon Valley playbook”, 2016
Innovativenewbusinessmodels
80% of CxOs are experimenting with different business models or thinking of doing so2
Fastandflexibleoperationalprocesses
100+ Global enterprises have launched internal incubators in the last 3 years, including Yes Bank, Walmart, Kaiser Permanente, Peugeot
Morecompellingcustomerexperiences
81% of companies place the personalized customer experience in their top threepriorities, with 39 percent reporting it as their top priority1
Businessreasonstotakeaction
Chemical&PetroImproveupstreamanddownstreamanalyticsforbetterbusinessdecisions
Exploration
LifeSciencesAcceleratedrugdevelopmentandgenomicsequencing.
ResearchCompliance
FinancialMarkets&InsuranceDeliverbetterbusinessanalyticsandITservicesatalowercostfromFront-to-Back.
CounterFraudRiskTradingFloorCompliance
AutomotiveImprovetheefficiencyofyourdistributeddesignandmanufacturingcapabilities.
ConnectedCarDriverlessCar
Aerospace&DefenseSpeedandautomatecomplexdesignandtesting,andimprovereliability.
Media&EntertainmentConnectedCustomerVideoVenueTransformationCustomerExperienceAgileEnterprise
TelcoDigitalTransformationEnterpriseExcellenceNetworkandITAgility
ElectronicsImprovethereliabilityandefficiencyofdesign-to-manufacturingcapabilities.
GovernmentResearchHPCforAcademicInnovation
Competitiveadvantageisbaseduponbetterandfasteranalysis,designandsimulationwhilemanagingcosts
WelcometotheCognitiveEra
Hybrid cloud is the platform
Data is the resourceon which cognitive solutions are built.
on which cognitive solutions depend.
that ensures data is available when & where it’s needed in the form most easily consumed.
IBMisemergingasacognitivesolutionsandcloudplatformcompany.
Storage is the foundation
IntheCognitiveEra,BusinesschallengesareITchallenges
Createnewbusinessmodels(CEO)
Attract,grow,retaincustomers
(CMO)
Transformfinancial&managementprocesses
(CFO)
Managerisk(CRO)
Investforinnovation(CIO,CDO)
Optimizeoperations(COO)
Fightfraud;counterthreats(CSO)
Systems ofEngagement
Systems ofRecord
Systems ofInsight
…whilemaintainingtheircorebusinesses
ITleadersmustdriveinnovationatunprecedentedspeed&scale...
Driving innovation: Maintaining business:
IoT will connect 30 billion devices by 2020
48% of shoppers want on-demand personalized promotions
6.75 TBs of data will be created per person per day by 2018
65% of transactions with healthcare organizations will be mobile by 2018
Average cost of a data breach in 2020 will exceed $150 million
Average hourly cost of downtime is over $1.6 million
Increasinglycomplexappportfoliosandinfrastructure
Data LayerCompute
VirtualizationLayer
Application Layer
Infrastructure Layer
Microsoft ExchangeSQL Databases & Data WarehousesVirtual Desktops (VDI)Test / Dev Private Clouds
Traditional server and storage systemsHypervisor environmentsStorage silos
HadoopSparkHPCIn-memory analyticsNoSQL DB’sAnalytics Grids
Cloud Native app architecturesOpenStack environmentsContainer environmentsData Ocean architecture for unstructured data storage and lifecycle management
Traditional New/Now GenSavehere Investhere
Creatingsilostoanalyzealldataiscostly&inefficient
…lead to costly, complex, siloed, & underutilized infrastructure and replicated data
New modern scale-out applications and frameworks …
Low Utilization + Poor Performance = Higher cost
Low Utilization = Higher cost
BatchOvernightFinancialReporting
CounterpartyCreditRiskModeling
DistributedETL,SensitivityAnalysis
Hadoop-basedSentimentAnalysis
$$$$
Source: FROM DATA TO DISRUPTION: INNOVATION THROUGH DIGITAL INTELLIGENCE IBM-sponsored report by Harvard Business Review Analytic Services, 2016Zdnet:The internetofthingsandbigdata:Unlockingthepower
Managingdemandsfordarkdatawillbeakeychallenge
By 2020 there will be 40 zettabytes of data and >80% (32 zettabytes+) will be unstructured ‘dark data’ (e.g video, pictures, machine data, blogs).
are unable tocollaborate on common data
80%say fragmented data gets in the way
84%require fasterdata and analyticsto compete
9 10morethan
outof
Get the most out of investments already made
Enable the delivery of new capabilities to market faster than your companies competitors
Be an agent for disruption and innovation for your company/in your industry
HowdoesITharnessthedataexplosionforcompetitiveadvantage,ratherthanbeingrelegatedtomanagingtheliability?
HowdoesIT...
TheansweristheHybridCloudStrategyArchitectures designed to meet your changing needs – enabled by a Software Defined Architecture
Security
FlexibilityRapidProvisioning
Visibility
Businessandapplicationdrivenbalance
On-Premises Off-Premises
Traditional IT
Computeandstorageinfrastructureevolution
ConvergedSystemsHypervisorenvironmentsHadoopclustersConverged
Management
“Traditional”ApproachServers/ClustersScale-upStorage
Scale-outClusterStorageClusteredServersClusteredStorage
HybridCloud
MaximizereturnonexistingITinvestments
Matchworkloadstobest-fitinfrastructure
Hittherightbalanceofrisktospeed
MeetseasonalcapacitywithoutCapEx
Addnewcapabilitiesquickly
SoftwareDefined– youronramptoHybridCloud
OLTP Hadoop/BigData
OpenSourceFrameworksAnalytics DevOps
On/Offpremises– HybridCloud
Workloads
OptimizedData
Flash Hybrid Tape
SoftwareDefinedStorage Dataplacementon-demand&bypolicy
ResourceManagementProtectinvestmentinexistingresources
StorageRichServersDisk
Storage“personality”(block/file/object)&dataservices
Infiniti Red Bull Racing• Designs and quickly
executes multiple complex, interdependent simulations and analysis
• Leverages 20% increase in performance and throughput to run more simulations is less time on less infrastructure
Cypress Semiconductor• Eliminated data access
bottlenecks and has increased performance 10x using the same hardware
• Continuous data availability across hardware outages
Caris Life Sciences• Correlates molecular
data for 65,000 patients and supporting 7,000 oncologists worldwide
• Manages nearly a terabyte of data per patient enabling precision cancer treatment
Citi• 100X performance
improvement combined with on-demand access to compute power drastically speeds time to results
• Resources used more effectively with hardware utilization increasing from 20% to 80%
Builtonprovensoftware-definedinfrastructuretechnology
ComputeClusters GlobalStorageCloud ContentRepository BigDataAnalytics
Thebenefits:balancingorganizationalneeds
• CEO&CIO:increasebusinessagilitywhilemanagingcosts• Lesscosttoaccomplishthesametask(i.e.consolidationofpeople,
hardware,power,space,applicationlicenses)• Redeployresources/investmenttogreatervalueprojects• ReduceITgrowthrateanddefercapitalexpenses
• Lineofbusinessmanagers:gaincompetitiveadvantage• Fastertimetomarket• Betterdesign,simulationandanalytics• Increasedvisibilityforbetterdecisionmaking
• ITmanagers:reducecostswhilemaintainingservicelevels• Increasedutilizationandminimizedoverprovisioning• Simplifiedmanagementoflargesharedresourcepools
(fewersiloswithsharedservices)• Easilyintegrateandmakeoptimaluseofnewtechnology• Fewerfailures/higheravailability
AreyoureadyfortheCognitiveEra?
Digital disruption/transformation• Yourabilitytoleveragethe“institutionalmemory”ofyourorganisation (alongwithnewdatasources)forinnovationanddifferentiationwillshapeyourfuture
Data is the new natural resource• Likeoilitneedsrefiningbeforeit’seconomicvaluecanberealized(liabilitytoasset)
Hybrid Cloud is the platform for delivery of IT services• Software-definedinfrastructureisyouronramp(andofframp)
Software Defined frees you from hardware boundaries• Infusesflexibility&agilitywhiledrivingcapitalandoperationalcostsdowndramatically
Craig McKennaDirector, Cloud & Cognitive Data SolutionsIBM Systems, Asia [email protected]
Thankyou