#SocialSelling - How to Drive Real ROI Using Social Media For Sales

Post on 29-Jul-2015

586 Views

Category:

Business

0 Downloads

Preview:

Click to see full reader

Transcript

ClosingBigger.net@ShaneGibson #GetSociable!@ShaneGibson

How to Drive ROI Through Social Selling

with Shane Gibson

Author & Professional Speaker

 

#GetSociable!

ClosingBigger.net@ShaneGibson #GetSociable!

Saying you don’t believe

in social media is like saying you

don’t believe in the

internet @Garyvee

ClosingBigger.net@ShaneGibson #GetSociable!

“The Customer Owns Your Brand”

ClosingBigger.net@ShaneGibson #GetSociable!

ClosingBigger.net@ShaneGibson #GetSociable!

900 million 1.4 Billion

ClosingBigger.net@ShaneGibson #GetSociable!

SocialProximity

ClosingBigger.net@ShaneGibson #GetSociable!

175 300 Million

ClosingBigger.net@ShaneGibson #GetSociable!

400 million updates/day

ClosingBigger.net@ShaneGibson #GetSociable!

6 Billion Hours of Video/mo

ClosingBigger.net@ShaneGibson #GetSociable!

Selling

“… is about creating an environment where an act of

faith can take place”

ClosingBigger.net@ShaneGibson #GetSociable!

9 Rules of Engagement

#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be fearless in your contribution to

community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent#8 Amplify through community#9 Get Sociable!

ClosingBigger.net@ShaneGibson #GetSociable!

ClosingBigger.net@ShaneGibson #GetSociable!

Who’s Steve?

ClosingBigger.net@ShaneGibson #GetSociable!

Social media success is about listening.

ClosingBigger.net@ShaneGibson #GetSociable!

Score Keeping?

ClosingBigger.net@ShaneGibson #GetSociable!

Stakeholder Spotting

ClosingBigger.net@ShaneGibson #GetSociable!

ClosingBigger.net@ShaneGibson #GetSociable!

Inte

l/D

ata

ClosingBigger.net@ShaneGibson #GetSociable!

ClosingBigger.net@ShaneGibson #GetSociable!

Social Selling CRM

SCRM

SocialemailValues

PreferencesData

RelationshipHistory

Business IntelPersonal Intel

360 view

SCRM

ClosingBigger.net@ShaneGibson #GetSociable!

Nimble CRM

ClosingBigger.net@ShaneGibson #GetSociable!

Nimble Chrome App

ClosingBigger.net@ShaneGibson #GetSociable!

ClosingBigger.net@ShaneGibson #GetSociable!

ClosingBigger.net@ShaneGibson #GetSociable!

Social Communications Success1. Focus on “A” Category Prospects2. Pick the Right Platforms3. Follow the Rules of Engagement4. Use a social CRM like Nimble5. Follow-up follow-up follow-up

ClosingBigger.net@ShaneGibson #GetSociable!

Let’s Connect

http://closingbigger.net

http://twitter.com/ShaneGibson

http://linkedin.com/in/shanegibson/

top related