Social Usability Workshop at Frontiers of Interaction 2010

Social Usability Workshop

Gianandrea Giacoma & Davide ‘Folletto’ Casali

This workshop

0

1 2 3 4

1 2 3 4

Intro Analysis Design End20’ 45’ 50’ 5’

1 2 3 4

Intro Analysis Design End20’ 45’ 50’ 5’

What is Social Usability?

1

Everything is social

The walkmanDesigned to isolate oneself,

used to connect people.

A personal toolused to create text... to be shared.

Word

Designed to divide,it’s a meeting point for teenagers.

The wall

Social Usability

Motivational Design

System

Social Dynamics

?

System

Social Dynamics

System

Social Dynamics

Social Usability

Social Usability is a quality attribute

that assesses how easy social interaction

are to make.

System

Social Dynamics

Social Usability

If we remove Social Usability...

System

Social Dynamics

Social Usability

...we are removing social dynamics as well

Social Usability is an enabling factor

But, it isn’t a must!

I may want to emphasize

useful social behaviours

I may want to dampen

harmful social behaviours

Balance

Four properties: RICE

R

IE

C

Relations

R

findability

separation

privacy

proximity

time

themes

public relations

excellence

curiosity

management

Identity

I

amplitude

mood

appearance

person

avatar

interests

uniquenessprivacy

group

Communication

C

speed

quantityrichness

private

publicplural

sync async

aggregabilityparallelism

Emergence of Groups

E

findability easiness

bottom-up

liveliness

presence

frequency

longevity

No more patterns!

We want the reasons behind patterns, a

pattern without context is deceiving!

Is there a way to ____?

For example:

Is there a way to express yourself?

I

Is there a way to show up in a group due

to the things you do?

E

The process

Outline1

giving a star-evaluation to the elements on the list

Outline

Analysis

1

2

giving a star-evaluation to the elements on the list

finding the user paths/journeys, maybe using goms.

Outline

Analysis

User tests

1

2

3

giving a star-evaluation to the elements on the list

finding the user paths/journeys, maybe using goms.

asking the same questions to an user, during a test

Outline

Analysis

User tests

Merge

1

2

3

4

giving a star-evaluation to the elements on the list

finding the user paths/journeys, maybe using goms.

asking the same questions to an user, during a test

correlating the design objectives

Analysis with Social Usability

2

Analysis

— Create groups of max 5 people each.— Agree on a website to analyze using

the Social Usability Checklist.

— Which properties do exist?— Which properties are missing?— It’s possible to improve it?— Is there something to be added?— Is there something to be removed?

20’

Discussion

— for each group:

— Show the best case found.— Show the worst case found.— What’s the first thing that you will

change? Why? Does it add or improve a social property?

20’

Design with Social Usability

3

Design

— No more groups now! :)— for each one of you:

— Choose a single item in the Social Usability Checklist.

— Try making a paper prototype in 15’ for that item.

15’

Test

— Create pairs.— for each pair:

— Make a mini usability testing with the paper prototype you just did.

— Six minutes for each person, then change roles.

— In the end, try to sum up what’s changed.

12’

Discussion

— Let’s see the prototypes!— What was your objective?— Did you found anything interesting?— Could it be an universal solution, or

a local one?— Could we integrate all the solutions

here in a single social network?— Will a different objective change

your design?20’

Wrapping up

4

The Social Usability methods

can be applied to both existing services

and new ideas.

“Social” is overrated

You have to choose: avoid doing everything.

It’s important to relate the sociality with:

objectives

and motivations

Designing with Social Usability means this:

choosing.

You have to evaluate every element in the

Checklist with motivations and

objectives.

Q&A

— Feel free to ask or comment! ;)

Gianandrea Giacoma

ibridazioni.com

@ibridazioni

gianandrea.giacoma@gmail.com

Davide ‘Folletto’ Casali

intenseminimalism.com

@folletto

folletto@gmail.com

Frontiers of Interaction 2010Rome, 3-4 june 2010frontiersofinteraction.it