Social Strategy

SOCIAL STRATEGYHow to develop an award-winning social media program

Tuesday, May 7, 2013

Tuesday, May 7, 2013

ACTION PLANSBe smart, stylish & authentic

•Who?

•What?

•When?

•Where?

•Why?

• How?

Tuesday, May 7, 2013

AWARD-WINNING SOCIAL MEDIA PROGRAM

• #43 in nation

• #4 in Florida behind UF, UM and Full Sail University

• Integrated social media strategies into the #lynndebate

Tuesday, May 7, 2013

• Optimized existing and launched new platforms

• Popularized #lynndebate

• Worked with Google, foursquare and Twitter directly

• Recruited Student Storytellers

• Social Media Lounge

#lynndebate goes social

Tuesday, May 7, 2013

SOCIAL NUMBERS

YouTube• 1 hour of edited footage & 49 videos

Google+• 4 Hangouts

foursquare• 132 check-ins at volunteer headquarters

Flickr• 2,000+ photos

Instagram• 1,450+ #lynndebate photos

Facebook • Impressions spiked from 86,579 to 934,258

Tumblr• 180 posts

Tuesday, May 7, 2013

TWITTER#lynndebate was trending top 3 nationwide and top 5 worldwide

Tuesday, May 7, 2013

KEY TAKEAWAYS

• Set strategic goals

• Focus on your target audience

• Create engaging multimedia content

• Post often, but not too much

• Stay atop of trends

• Measure, change, measure

Tuesday, May 7, 2013

Follow Laura @LStephensPR

Tuesday, May 7, 2013