SOCIAL STRATEGY How to develop an award-winning social media program Tuesday, May 7, 2013
Social Strategy
Jan 20, 2015
This is the presentation I did for the Palm Beach Women's Chamber of Commerce on April 24, 2013. Here's a link to the video that is shown on Slide #2: http://www.youtube.com/watch?v=d8O6PRSGv3M
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SOCIAL STRATEGYHow to develop an award-winning social media program
Tuesday, May 7, 2013
Tuesday, May 7, 2013
ACTION PLANSBe smart, stylish & authentic
•Who?
•What?
•When?
•Where?
•Why?
• How?
Tuesday, May 7, 2013
AWARD-WINNING SOCIAL MEDIA PROGRAM
• #43 in nation
• #4 in Florida behind UF, UM and Full Sail University
• Integrated social media strategies into the #lynndebate
Tuesday, May 7, 2013
• Optimized existing and launched new platforms
• Popularized #lynndebate
• Worked with Google, foursquare and Twitter directly
• Recruited Student Storytellers
• Social Media Lounge
#lynndebate goes social
Tuesday, May 7, 2013
SOCIAL NUMBERS
YouTube• 1 hour of edited footage & 49 videos
Google+• 4 Hangouts
foursquare• 132 check-ins at volunteer headquarters
Flickr• 2,000+ photos
Instagram• 1,450+ #lynndebate photos
Facebook • Impressions spiked from 86,579 to 934,258
Tumblr• 180 posts
Tuesday, May 7, 2013
TWITTER#lynndebate was trending top 3 nationwide and top 5 worldwide
Tuesday, May 7, 2013
KEY TAKEAWAYS
• Set strategic goals
• Focus on your target audience
• Create engaging multimedia content
• Post often, but not too much
• Stay atop of trends
• Measure, change, measure
Tuesday, May 7, 2013
Follow Laura @LStephensPR
Tuesday, May 7, 2013
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