Page 1 Social + Product = Better Products
Timo ElliottFebruary 2012
Page 2 MarketingCommunity
Product
Social Media Era
Page 3 © 2012 SAP AG. All rights reserved. 3
Product + Social
“Every product starts out as a conversation”
Page 4 © 2012 SAP AG. All rights reserved. 4
Expert Panel
Lisa Joy Rosner@lisajayrosner
NetBase
Ross Mayfield@ross
SlideShare
David Brockington@dbrockington
SAP
Kuhan Milroy@kmilroy
SAP
Timo Elliott@timoelliott
SAP
Page 5 © 2012 SAP AG. All rights reserved. 5
Feedback and QuestionsFeedback and Questions
#socprod#socprod
Page 6 © 2012 SAP AG. All rights reserved. 6
Meet The Panel
Timo Elliott@TimoElliottSAP
Page 7 © 2012 SAP AG. All rights reserved. 7
Meet The Panel
Lisa Joy Rosner@LisaJoyRosnerNetBase
Page 8 © 2012 SAP AG. All rights reserved. 8
Meet The Panel
Kuhan Milroy@KMilroySAP
Page 9 © 2012 SAP AG. All rights reserved. 9
Meet The Panel
Ross Mayfield@RossSlideShare
Page 10 © 2012 SAP AG. All rights reserved. 10
Meet The Panel
David Brockington@DBrockingtonSAP
Page 11 © 2012 SAP AG. All rights reserved. 11
Social + Product: The Horseless Carriage Era
Page 12 © 2012 SAP AG. All rights reserved. 13
Transparency: Products Have to Speak For Themselves
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Socially Improved Products
Page 14 © 2012 SAP AG. All rights reserved. 15
Social-Enabled Products
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New Products On Social
© 2012 SAP AG. All rights reserved.
Page 16 Socially-Improved Products
Page 17 Social Enabled Products
Page 18 New Products on Social
Page 19 Conclusion
From: “build it and they will come”
To: “come build it with us”
Page 20 © 2012 SAP AG. All rights reserved. 21
Embrace the Crowd
Page 21 © 2012 SAP AG. All rights reserved. 22
Thanks to The Panel, and Thanks for Attending!
Lisa Joy Rosner@lisajayrosner
NetBase
Ross Mayfield@ross
SlideShare
David Brockington@dbrockington
SAP
Kuhan Milroy@kmilroy
SAP
Timo Elliott@timoelliott
SAP
Page 22 © 2012 SAP AG. All rights reserved. 23
Thanks!
Email:timo.elliott@sap.com
Analytics / Social Blog:timoelliott.com
Twitter:@timoelliott
You Should Follow Me on Twitter: @timoelliott
Page 23 © 2012 SAP AG. All rights reserved. 24
Q&A