Social + Product = Better Products Timo Elliott February 2012
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Social + Product = Better Products
Timo Elliott
February 2012
Marketing
Community
Product
Social Media Era
© 2012 SAP AG. All rights reserved. 3
Product + Social
“Every product starts out
as a conversation”
© 2012 SAP AG. All rights reserved. 4
Expert Panel
Lisa Joy Rosner
@lisajayrosner
Netbase
Ross Mayfield
@ross
SlideShare
David Brockington
@dbrockington
SAP
Kuhan Milroy
@kmilroy
SAP
Nick Webb
@NickWebbCom
Author
Timo Elliott
@timoelliott
SAP
© 2012 SAP AG. All rights reserved. 5
Feedback and Questions
#socprod
© 2012 SAP AG. All rights reserved. 6
Meet The Panel
Timo Elliott
@TimoElliott
SAP
© 2012 SAP AG. All rights reserved. 7
Meet The Panel
Lisa Joy Rosner
@LisaJoyRosner
Netbase
© 2012 SAP AG. All rights reserved. 8
Meet The Panel
Kuhan Milroy
@KMilroy
SAP
© 2012 SAP AG. All rights reserved. 9
Meet The Panel
Ross Mayfield
@Ross
SlideShare
© 2012 SAP AG. All rights reserved. 10
Meet The Panel
Nick Web
@NickWebbCom
Author
© 2012 SAP AG. All rights reserved. 11
Meet The Panel
David Brockington
@Dbrockington
SAP
© 2012 SAP AG. All rights reserved. 12
Social + Product: The Horseless Carriage Era
© 2012 SAP AG. All rights reserved. 14
Transparency: Products Have to Speak For Themselves
© 2012 SAP AG. All rights reserved. 15
Socially Improved Products
© 2012 SAP AG. All rights reserved. 16
Social-Enabled Products
© 2012 SAP AG. All rights reserved. 17
New Products On Social
© 2012 SAP AG. All rights reserved.
Socially-Improved Products
Social Enabled Products
New Products on Social
Conclusion
From: “build it and they
will come”
To: “come build it
with us”
© 2012 SAP AG. All rights reserved. 22
Embrace the Crowd
© 2012 SAP AG. All rights reserved. 23
Thanks to The Panel, and Thanks for Attending!
Lisa Joy Rosner
@lisajayrosner
Netbase
Ross Mayfield
@ross
SlideShare
David Brockington
@dbrockington
SAP
Kuhan Milroy
@kmilroy
SAP
Nick Webb
@NickWebbCom
Author
Timo Elliott
@timoelliott
SAP
© 2012 SAP AG. All rights reserved. 24
Thanks!
Email:
Analytics / Social Blog:
timoelliott.com
Twitter:
@timoelliott
You Should Follow Me on Twitter: @timoelliott
© 2012 SAP AG. All rights reserved. 25
Q&A
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