Social Photography - Instagram, Foodspotting - How many words a thousand words

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Social Photography Strategies to Promote Your Business. El Dorado County Chambers of Commerce. November 8, 2012. Julie Gallaher - Get on the Map

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HOW MANY WORDS?

a thousand words

Get on the Map Local Search MarketingAll Rights Reserved 2012

http://getonthemap.us

http://statigr.am/viewer.php#/detail/319782068458434451_6560074

Get on the Map Local Search MarketingAll Rights Reserved 2012

http://getonthemap.ushttp://statigr.am/viewer.php#/detail/319044853943402238_7423486

Get on the Map Local Search MarketingAll Rights Reserved 2012

http://getonthemap.ushttp://statigr.am/viewer.php#/detail/318853716328152901_13355862

Get on the Map Local Search MarketingAll Rights Reserved 2012

BASICS

http://getonthemap.ushttp://statigr.am/ http://web.stagram.com/

• 100 Million Users• 35% USA• Very Popular with teens and

young adults• But RAPID growth among

adults

• All Mobile – But announced internet use coming

• Til then, Statigr.am or Webstagr.am on internet

Get on the Map Local Search MarketingAll Rights Reserved 2012

BASICS

http://getonthemap.ushttp://www.foodspotting.com/find/best/bistro-33/in/El-Dorado-Hills-CA-USA

• 3 Million Users – Small but dedicated group

• Includes fantastic food photographers

• Engage to get great photos to use in your own social media

Get on the Map Local Search MarketingAll Rights Reserved 2012

BASICS

http://getonthemap.ushttp://flickr.com

• Over 6 Billion Public Photos

• Owned by Yahoo• Creative Commons

Licensed Photos

Get on the Map Local Search MarketingAll Rights Reserved 2012

BASICS

http://getonthemap.ushttp://picasa.google.com/

• Owned by Google• Means Good SEO• Internal Editing• Sharing, Tagging like

Facebook

Get on the Map Local Search MarketingAll Rights Reserved 2012

SOCIAL PHOTOGRAPHY

People love pictures Increase engagement on Social

Platforms – Facebook, Twitter, LinkedIn

Get your customers to provide photos for you – lighten your load

http://getonthemap.usGet on the Map Local Search Marketing

All Rights Reserved 2012

How Can Social Photography Help Your Business

http://getonthemap.ushttp://pinterest.com/pin/140174607122264345/

Get on the Map Local Search MarketingAll Rights Reserved 2012

Network with Other Business Owners

Take photos at their location

http://getonthemap.us

http://statigr.am/viewer.php#/tag/placerville/

http://www.flickr.com/search/?q=placerville&f=hp

http://www.foodspotting.com/find/best/placerville/in/Placerville-CA-95667-USA

Get on the Map Local Search MarketingAll Rights Reserved 2012

Engage With Customers

Follow Them Like their photos Comment on

their photos Encourage them

to take more photos

http://getonthemap.ushttp://pinterest.com/pin/140174607123281263/

Get on the Map Local Search MarketingAll Rights Reserved 2012

Content for You

http://getonthemap.ushttp://pinterest.com/pin/140174607122527240/

Get on the Map Local Search MarketingAll Rights Reserved 2012

Drive Traffic

Add your link in your profile Watermark your pics Add link in photo description http://picmonkey.com

http://getonthemap.usGet on the Map Local Search Marketing

All Rights Reserved 2012

Things to Post

Your Products How your products are created Behind the Scenes look at your biz What your products can accomplish –

before & after Sneak Peek at new products or business

news Showcase your Employees Celebrity Sightings Cuteness

Get on the Map Local Search MarketingAll Rights Reserved 2012

Hashtags

Tag – Tag –Tag Create a permanent tag for your biz Include some popular tags http://web.stagram.com/hot

http://getonthemap.usGet on the Map Local Search Marketing

All Rights Reserved 2012

Contests

Ford Fiesta – Every week announces a new hashtag associated with one of the Fiesta’s features … the best photos are featured in a real life digital billboard

http://getonthemap.usGet on the Map Local Search Marketing

All Rights Reserved 2012

Deftones

At end of tour gave away a guitar signed by the band members

http://getonthemap.usGet on the Map Local Search Marketing

All Rights Reserved 2012

National Geographic

http://getonthemap.usGet on the Map Local Search Marketing

All Rights Reserved 2012

Foodspotting Guide

http://getonthemap.ushttp://napavalleyfilmfest.org/2011/foodies-rally-to-discover-movies-to-dine-for/

Get on the Map Local Search MarketingAll Rights Reserved 2012

Filters and Apps

http://getonthemap.ushttp://gadgets.ndtv.com/apps/features/5-big-facts-about-instagram-223870

Get on the Map Local Search MarketingAll Rights Reserved 2012

Get on the Map Local Search Marketing

Moku Hanga

Moku Hanga

http://getonthemap.ushttps://itunes.apple.com/gb/app/moku-hanga/id514019787?mt=12

Color Splash

http://getonthemap.ushttp://www.tuaw.com/2009/02/17/a-splash-of-color-from-colorsplash/

Get on the Map Local Search MarketingAll Rights Reserved 2012

Image Filter

http://getonthemap.ushttp://mobilebility.com/imagefilter/index.html

Get on the Map Local Search MarketingAll Rights Reserved 2012

Hipstamatic

http://getonthemap.ushttp://gear.hipstamatic.com/combo/lens/a1/film/aged

Get on the Map Local Search MarketingAll Rights Reserved 2012

Tips for Great Photos

SQUARE

Change Perspective – Be Creative

http://www.jetpac.com/blog/post/27565115619/fourteen-ways-of-photographing-the-eiffel-tower-and#.UJsUmvJQBYI

http://getonthemap.usGet on the Map Local Search Marketing

All Rights Reserved 2012

#Jumpstagram #Juxtapose

http://getonthemap.us

http://pinterest.com/pin/140174607123205409/

Tips for Great Photos

http://pinterest.com/pin/140174607123159191/ Get on the Map Local Search Marketing

All Rights Reserved 2012

Get on the Map Local Search Marketing

Social Photography Resources http://getonthemap.us/instagram/blog http://getonthemap.us/foodspotting/blo

g http://pinterest.com/getonthemap/insta

gram http://pinterest.com/getonthemap/foods

potting http://twitter.com/573instagrmtips http://twitter.com/573foodspottinghttp://getonthemap.us

Julie Gallaher

http://getonthemap.us http://facebook.com/getonthemap http://linkedin.com/in/juliegallaher http://twitter.com/juliegallaher http://pinterest.com/juliemarg 916-265-2521 julie@getonthemap.us

Get on the Map Local Search MarketingAll Rights Reserved 2012

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