Social Networking

Where do we

go from here?

Social Networking

Leaving Personal,

Heading for Professional

Our focus will be on

business needs and goals.

What You Should

Already Have

• Website: setting up camp.

• Facebook: scouting the area.

• Twitter: in the wilderness.

• Trailblazing: reserving

usernames and accounts.

Map

Business Goals

for Social Networking

• Brand Awareness

• Information Distribution

• Lead Generation

• Customer Support

The Basics of

Brand Awareness

• Show up: it’s half the battle.

• Look good: avatars/backgrounds.

• Say something smart:

content is king.

• Rinse and repeat: be consistent.

Spreading the Word:

Information Distribution

• Show off: spread the news.

• Educate: share information.

• Promote: offer deals.

• Party: have events.

• Track: short links and analytics.

Facebook

• Fan pages.

• Capture leads with

custom pages.

• Ads with a call-to-action.

• Facebook SEO (search

engine optimization).

Twitter

• Build relationships,

interact, and gain

followers.

• Search for your brand

and keywords.

• Send traffic to your camp.

• Flatter with lists.

Getting to Know People:

Lead Generation

Support

• Questions/Complaints.

• Have a plan in place.

• Guide to a solution.

Service

• Start listening:

– Saved Searches

– Google Alerts

• Respond as quickly

as possible.

• Start saying thank you.

Maintaining Camp:

Support and Service

New Kids

on the Block

• Location-based services: Foursquare,

Gowalla, Twitter Places, Yelp.

• Smarter and cheaper mobile devices:

Android, iPhone, iPad.

• Tools and apps: TweetDeck, CoTweet.

• Gaming: Facebook and Farmville.

Still

Hip

• Blogging

• YouTube, Vimeo, Etc.

• Image Sharing, Flickr, Etc.

• LinkedIn

• Niche Communities

Not Quite

Hip

• MySpace

• Google Reader

• Upcoming

• Stumble Upon

• Delicious

Not

Hip

• Google Buzz

• Ning

• Orkut

• Friendster

• Plaxo

QUESTIONS?

Thank you