Social Monitor keynote - Barcelona Affiliate Conference #BAC2014
Post on 14-Jun-2015
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#iGamingBuzz
#iGamingBuzz
#iGamingBuzz
#iGamingBuzz
“What should we shout about
today?” Marketing Guy
#iGamingBuzz
#iGamingBuzz
STIMULA CONSIDERATION PURCHASE EXPERIENCE
#iGamingBuzz
+1M iGaming brand mentions being collected per month…
#iGamingBuzz
…From +250K unique authors/month…
#iGamingBuzz
…across 50+ sports books.
#iGamingBuzz
CUSTOMERS USING YOUR SERVICE SHARING EXPERIENCE
PROSPECTS CONSIDERING YOUR SERVICE LISTEN AND ASK QUESTIONS
Who is the audience?
#iGamingBuzz
AFFILIATES PROMOTING YOUR SERVICE
PARTNERS ENDORSING YOUR SERVICE
PROSPECTSINFLUENCING
Who is the audience?
#iGamingBuzz
CUSTOMERS PROSPECTS AFFILIATES PARTNERS
EXPERIENCES – QUESTIONS – PROMOTIONS - ENDORSEMENTS
#iGamingBuzz
Your brand’s reach vs. your audience’s reach
#iGamingBuzz
Bet365’s reach from its own Twitter account
160K FollowersAvg. 1,9K Tweets/month
304M Potential impressions
#iGamingBuzz
Combined reach of the Top 1,000 tweeters mentioning Bet365
Combined audience of 12M Followers+60K Tweets/month mentioning Bet365Avg. audience/tweet 600 Followers
283 M Potential impressions
#iGamingBuzz
CUSTOMERS PROSPECTS
AFFILIATES PARTNERS
#iGamingBuzz
What are they talking about?
#iGamingBuzz
Sports & Odds
#iGamingBuzz
5 mentions types; Bonus & Promotions
#iGamingBuzz
5 mentions types; Affiliates & Partners
#iGamingBuzz
5 mentions types; Accounts & Payments
#iGamingBuzz
5 mentions types; Poker, Casino & Other products
#iGamingBuzz
Across all sports book mentions, 84% are related to Sports & Odds
#iGamingBuzz
#iGamingBuzz
#iGamingBuzz
#iGamingBuzz
Mention volume per Sports book brand
#iGamingBuzz
Most of PP’s mentions are reactions to Tweets
Spontaneous
Reactions
#iGamingBuzz
83% of the Sports book mentions are Tweets
Based on sports book brand mentions Jan-Sep ‘14
#iGamingBuzz
Twitter is the largest channel across all brands
#iGamingBuzz
Instagram, a growing channel
#iGamingBuzz
Sports book Instagram mention volume
#iGamingBuzz
36 brands have mentions on Instagram
#iGamingBuzz
Thank you or f*** you?
#iGamingBuzz
Paddy Power’s audience loves the F-word
#iGamingBuzz
Trending days for “Thank You” and F***-mentions
4th May
27th Apr
4th May
#iGamingBuzz
“Start monitoring online conversations to discover opportunities of creating stimuli and purchase considerations within your prospects!”
#iGamingBuzz
Q&APost session chat: #IGAMINGBUZZFollow me @JoakimNilsson
Slides will be available on slideshare.com/JoakimNilsson
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