Social mediaplusfinal

Leveraging Sales 2.0

In Today’s Socially Charged World

Parker TrewinDirector of Marketing Communications

@parkertrewin / @genius_comemail: ptrewin@genius.com

• How has selling evolved• What is Sales 2.0?• How does social fit in…• … and overcome

marketing challenges?• What does it look like

within an company?• Where’s the proof?

Today’s Presentation

On Sales 2.0

“Social media makes everything marketing”

“The new form of relationship selling isn’t about selling anymore–it’s about helping customers with their buying”

–David ThompsonChair, Sales 2.0 Conference

Opening @ first conference

October 2007

What is Sales 2.0?

Communication. Collaboration. Efficiency.

The Evolution of Selling

then...• Broadcast• Billboards• Books/Mags• Seminars• Business Trips• Sales Dialogue• Rotary Phones• Closing Lunches• Golf Games

now...

• SEO• Twitter• LinkedIn• Blogs• Email Marketing• Webinars• eBook• Podcasts• Skype• Instant Messages• salesforce.com

The Evolution of Selling

What do Buyers Expect?

interact with brands using social media

60%think companies should have a presence

93%

Facebook: 400 Million +(1.5 MM pieces of content shared daily)

LinkedIn: 60 Million + (Recent growth of 5 MM in two months)

Twitter: 110 Million +(Active users tweet 50 x per day)

Social is Prolific

Email Versus Social Media

Social networking eclipsed email in global reach 68% vs. 64%

Are You Leveraging Sales 2.0?

Why aren’t more Marketers leveraging social media?

90%of consumers are using social mediabut…

50% of B2B marketers are using Blogs or Twitter

Widen Your Reach & Record ROI

• Monitor channels

• Track conversions into CRM system

• Nurture converted leads

• Score leads

• Hand off to Sales

• Track revenue & determine ROI

Timing is everything

Extend Reach. Trigger Response. Build Relationships. Drive Revenue.

Getting From Tweet to Deal

Getting From Tweet to Deal

“Social media makes everything marketing”

Jay Baer Geoffrey Moore

“Sales is Social Networking”

What Experts Are Saying...

Thank You!More Information: Genius.com Email: ptrewin@genius.comTwitter: @parkertrewin / @genius_com

Leveraging Sales 2.0

In Today’s Socially Charged World

Tweet to Deal: In Action

Getting From Tweet to Deal