Leveraging Sales 2.0 In Today’s Socially Charged World
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Jan 21, 2015
May 2010 presentation on "Leveraging Sales 2.0 and Social Media" for a faster more productive sales process.
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Leveraging Sales 2.0
In Today’s Socially Charged World
Parker TrewinDirector of Marketing Communications
@parkertrewin / @genius_comemail: [email protected]
• How has selling evolved• What is Sales 2.0?• How does social fit in…• … and overcome
marketing challenges?• What does it look like
within an company?• Where’s the proof?
Today’s Presentation
On Sales 2.0
“Social media makes everything marketing”
“The new form of relationship selling isn’t about selling anymore–it’s about helping customers with their buying”
–David ThompsonChair, Sales 2.0 Conference
Opening @ first conference
October 2007
What is Sales 2.0?
Communication. Collaboration. Efficiency.
The Evolution of Selling
then...• Broadcast• Billboards• Books/Mags• Seminars• Business Trips• Sales Dialogue• Rotary Phones• Closing Lunches• Golf Games
now...
• SEO• Twitter• LinkedIn• Blogs• Email Marketing• Webinars• eBook• Podcasts• Skype• Instant Messages• salesforce.com
The Evolution of Selling
What do Buyers Expect?
interact with brands using social media
60%think companies should have a presence
93%
Facebook: 400 Million +(1.5 MM pieces of content shared daily)
LinkedIn: 60 Million + (Recent growth of 5 MM in two months)
Twitter: 110 Million +(Active users tweet 50 x per day)
Social is Prolific
Email Versus Social Media
Social networking eclipsed email in global reach 68% vs. 64%
Are You Leveraging Sales 2.0?
Why aren’t more Marketers leveraging social media?
90%of consumers are using social mediabut…
50% of B2B marketers are using Blogs or Twitter
Widen Your Reach & Record ROI
• Monitor channels
• Track conversions into CRM system
• Nurture converted leads
• Score leads
• Hand off to Sales
• Track revenue & determine ROI
Timing is everything
Extend Reach. Trigger Response. Build Relationships. Drive Revenue.
Getting From Tweet to Deal
Getting From Tweet to Deal
“Social media makes everything marketing”
Jay Baer Geoffrey Moore
“Sales is Social Networking”
What Experts Are Saying...
Thank You!More Information: Genius.com Email: [email protected]: @parkertrewin / @genius_com
Leveraging Sales 2.0
In Today’s Socially Charged World
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