Social Media - Web Marketing's New Rock Star

Social Media

Web Marketing's New Rock Star

presented by seOverflow

• A conversation powered by Social Media Applications such as blogs, Twitter, LinkedIn, Facebook, YouTube, Flickr, etc. between potential clients, employees, colleagues- people.

• People use their social media networks to find resources, chat about current life events, and more!

• Social Media is now more popular than email.• Think networking event except online and

always on!

What is Social Media?

Social Media Applications:

• Build links to website and increase search engine rankings

• Develop leads and referral sources on social networks

• Monitor and control reputation online

• Develop your web presence beyond your website

• Participate in communities where customers may be talking about you

Why Should Businesses Use Social Media?

• Twitter

• LinkedIn

• Facebook

3 Key Social Media Applications:

Twitter

What is Twitter and How Can I Use it to Market My Business?

• A micro blogging platform

• An open, public, global instant messaging platform

• Short format messages lead to quick information sharing that provides relief from rising email and IM fatigue

• A less gated method of communication: you can share information with people that you wouldn't normally exchange email or IM messages with

What Is Twitter?

• # 2 most visited social media website according to ComScore (online Neilsen ratings) Jan 2009

• Journalists, celebrities, congressman

• Your vendors (Qwest, Comcast, seOverflow)

• YOUR FUTURE CUSTOMERS

Who Is Using Twitter

How To Use Twitter

How To Use Twitter

How To Use Twitter

How To Use Twitter

• Discover leads

• Customer service

• Answer questions

• Publish specials or big announcements

• Drive traffic to blog posts

• Personal branding

• Relationship building

Ways You Could Use Twitter?

• Naked Pizza: shop showed 15% of daily sales came from ‘test run’ on Twitter

• seOverflow: we use Twitter to get to know prospects before we call them, invite people to our parties, and spread the word on new products and services

• True Massage: SF massage service tweets last minute openings (move inventory)

Real Life Twitter Marketing Examples

• Use monitoring tools like TweetBeep or Twilert

Monitoring Twitter For Leads

Just How Powerful Is Twitter?

• Reach out by using tools like Advanced Twitter Search, Twitter Grader and Twellow to find people interested in what you do and who also happen to live in your area.

How To Find Followers

• Advertise Twitter account at the store and encourage followers

• Provide clear value to followers - in this case discounts and freebie

• Set up tracking mechanism to allow attribution to their campaigns

How To Succeed With Twitter

• Set up: 10 minutes to Twitter 1 hour for misc add-on tools and applications

• Ongoing Maintenance: 15 minutes per day tweeting

• Other misc time for finding tweeps to follow

• Add Twitter link to your website and email signature

Twitter Time Requirements

LinkedIn

A ‘Facebook’ for Professionals

What Is LinkedIn?

• Build an online network out of your connections.

• See your connection’s connections and connect with them.

• Search for people at specific companies and in specific positions and request to connect with them.

What Is LinkedIn?

• Manage the information that’s publicly available about you as professional

• Find and be introduced to potential clients, service providers, and subject experts who come recommended

• Be found for business opportunities and find potential business partners

• Discover inside connections that can help you land jobs and close deals

• Post and distribute job listings to find the best talent for your company

What is LinkedIn Used For?

• Add keyword rich links to your profile to boost your SEO (most links just say ‘my website’)

What Can You Do With LinkedIn?

• Publish links to your blog posts

What Can You Do With LinkedIn?

• Publish your presentations

What Can You Do With LinkedIn?

• Join and Participate in groups

What Can You Do With LinkedIn?

• Answer questions in Q&A forums

What Can You Do With LinkedIn?

What Can You Do With LinkedIn?

• Add LinkedIn Button to Website

• Set up: 2 hours

• Ongoing Maintenance: 15 minutes per week answering questions and participating in groups

• Other misc time for adding and approving new connections

• Add LinkedIn link to your website and email signature

LinkedIn Time Requirements

Facebook

It’s Not Just for Kids Anymore

• Facebook gives people the power to share and makes the world more open and connected

Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet

What is Facebook?

• Draws a higher percentage of it’s users from the 45+ demographic than LinkedIn

• Australia recently allowed service of court docs via Facebook

• Canadian judge checks computer of disability claimant for time spent on Facebook

• 175+ million users, fastest growing demographic is 30+

• 15+ million users update their status at least once per day

Interesting Facebook Facts

• Create a ‘personal’ page

• Create a ‘business’ page

• Gain access to a large network of ‘friends’

• Publish your content to a large network

• Join and participate in groups

What Can You Do With Facebook?

• Create your ‘personal’ page

• Build up your network by ‘friending’ people

• Join and participate in groups

• Update your status often (hint you can tie Facebook and Twitter together and have Twitter update your Facebook status)

How To Get Started Marketing on Facebook

• Create a ‘page’ for your business

• Contact your friends to become ‘fans’ of your business page

• Add a link to your business ‘page’ from your website

• Invite people to an ‘event’

• Link your blog to your ‘Notes’

• Clients can leave reviews on your page as well

How To Get Started Marketing on Facebook

Facebook ‘Page’

• View Facebook Insights (analytics for your page)

• Social Ads: deliver targeted ads with pay for performance pricing to specific demographics

• Facebook Connect: sign in and interact with other sites using your Facebook account

Advanced Facebook Marketing

• Set up: 1 hour

• On-going participation: 15 minutes 2 times per week to participate in groups, keep up with friends, update business page, etc.

Facebook Time Requirements

• Strong social media presence makes it easier to spread link bait across the web

• The more friends, followers, connections, etc you have the better your chance these people will pass along your link bait content

Link Bait And Social Media

• Any Questions?

• Presentation will be available online

Q & A

• http://www.10e20.com/blog/2009/02/06/twitter-for-lawyers-legal-professionals/

• http://www.slideshare.net/leewhite/social-media-is

• http://socialmedialawstudent.com/social-media/social-media-and-social-networking-for-lawyers-in-a-nutshell/

• http://jurylaw.typepad.com/deliberations/social_networking.html

• http://lawfirmandattorney-internet-marketing.com/attorney-lead-generation-twitter/

• http://healthblawg.typepad.com/healthblawg/2009/01/marketing-your-legal-practice-using-social-media.html

Sources

• 40+ Page custom SEO audit– Identify SEO Opportunities– Avoid SEO Pitfalls– Learn How to Make Your Site More Powerful– Analyze Your Competition

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